Search Engine Land

SEPTEMBER 14, 2023

More specifically, how we can use generative AI to help with scalability. With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can help craft more content to grow organic visibility and rankings. For many of us, it’s difficult to know what’s right.

SEO 134

SEO Transform User-Generated Content Marketing 134

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Transform 131

Transform SEO User-Generated Whitepaper 131

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. Using transcripts. Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. Amid a sea of content, standing out can be tough. Optimizing titles and descriptions.

SEO 111

SEO PR Entertainment Health 111

Search Engine Land

FEBRUARY 20, 2024

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views.

Real Estate 123

Real Estate SEO Branding Place 123

Duct Tape Marketing

FEBRUARY 10, 2024

Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting.

User-Generated 74

User-Generated Video Marketing SEO Customer 74

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 104

Marketing Strategy Manufacturing PR Marketing 104

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 105

Real Estate User-Generated Law Energy 105

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot?

Transform 91

Transform Whitepaper User-Generated Social Media Marketing 91

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 108

Content Marketing Transform User-Generated SEO 108

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

eCommerce 92

eCommerce User-Generated Manufacturing Finance 92

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Whitepaper 128

Whitepaper User-Generated Transform Marketing 128

Duct Tape Marketing

SEPTEMBER 23, 2023

Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Transcribethis.io – Are you frustrated with the time-consuming and error-ridden transcription process? Transcribethis.io

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User-Generated Price Marketing Strategy Product 66

Hubspot Marketing

MARCH 27, 2023

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. On average, it takes marketers two weeks to create a video from start to finish. How AI is Changing Video Marketing Imagine creating a video without writing a script or picking up a camera.

Product 118

Product Video Marketing Fashion Marketing Strategy 118

Martech

FEBRUARY 21, 2023

Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. But AI is a lot more than those two. When Gmail finishes sentences for you, that’s AI. It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more.

User-Generated 114

User-Generated Marketing Marketers Analytics 114

Digital Marketer

NOVEMBER 2, 2023

As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. It’s in combining these two marketing channels. The competition is insane.

SEO 101

SEO User-Generated Video Marketing CRM 101

Martech

SEPTEMBER 8, 2023

After the event, what happened to all that content? She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. And we were getting paid for it.

Event Marketing 126

Event Marketing Customer Journey Content Marketing Management 126

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.

Transform 102

Transform CRM Analytics Social Media Marketing 102

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! How is THAT?

SEO 98

SEO PR Thought Leadership Education 98

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Transform 112

Transform eCommerce Shoppers Retail 112

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. The question is deemed particularly important because if the answer is “no,” it invalidates many other questions about whether and how AI should be used. More news to follow.”

User-Generated 96

User-Generated Finance SEO Health 96

Hubspot Marketing

JULY 31, 2023

But creating strong video or audio content takes time, effort, and resources. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more. alone, and more than 40% of U.S.

Transform 85

Transform Energy Marketing Marketers 85

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy. Much has changed since ChatGPT’s release.

Content Marketing 78

Content Marketing Marketing Strategy Communications SEO 78

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Whitepaper 99

Whitepaper CRM Marketing Marketers 99

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03

Entertainment 102

Entertainment User-Generated Advertising Advertisers 102

Hubspot Marketing

APRIL 4, 2023

Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more. AI is rapidly shaping the marketing landscape. Let’s look at what AI is and how you can use this technology to save time, improve the quality of your leads and, ultimately, make better sales. Table of Contents What is AI?

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Price CRM Advertising Advertisers 126

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding Transform User-Generated Analytics 52

Neil Patel

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Here’s how.

Copywriting 144

Copywriting Video Marketing Price Branding 144

Duct Tape Marketing

FEBRUARY 7, 2024

With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. 18:59] How do you best describe what Lately does?

User-Generated 82

User-Generated Transform Analytics Content Marketing 82

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats?

Analytics 116

Analytics CRM Price User-Generated 116

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience.

Marketing Strategy 82

Marketing Strategy Marketing Marketers CRM 82

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 60

SEO Pharmaceutical Transform Fashion 60

Duct Tape Marketing

JANUARY 25, 2024

Future-Proofing Your Consulting Career: AI, Trust Triangles, and Colorado Pricing Strategies written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed David A. This is John Jantsch.

Price 73

Price Transform New Markets Marketing 73

Kevin Indig

NOVEMBER 13, 2023

SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web. Nothing changes for the free version!

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

TechWyse

APRIL 26, 2022

Longer days, (slightly) warmer weather, and some exciting digital marketing updates! So without further ado, here’s what we learned this month in marketing! Google Offers 3 Strategies for Adjusting to Privacy-First Marketing . Despite these big changes, there will still be a few key ways Marketers can drive conversions.

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User-Generated Digital Marketing SEO Promotion 52