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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 118
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 123
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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Position-less marketers break down these data silos, gaining a holistic view of the customer journey. For example, a position-less marketer might analyze social media data on customer preferences and quickly pivot an email campaign to reflect those insights, driving higher engagement and relevance.

Customer 130
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Creating a B2B buyer journey map in 8 steps

Hubspot Marketing

A B2B buyer journey map is a visual representation of potential customers' path from the moment they recognize a problem to the point where they choose your solution. Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations.

CRM 118
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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

With the integration of advanced analytics, AI and most importantly, the importance of personalized consumer experiences, brands are increasingly leveraging these strategies at every touchpoint from initial awareness to final purchase, making retail media indispensable,” said Jeffrey Bustos, IAB’s VP, measurement addressability data, in a keynote.

Retail 120
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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Amplitude specializes in behavioral segmentation, helping you analyze customer journeys to understand which actions lead to conversions. Who is it perfect for? Average rating: 4.5/5