Martech

JANUARY 17, 2025

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. The new dashboard gives visibility into engagement metrics for each Google Ads campaign, as it shows real-time tracking of user behavior post-click. Key features: Direct Google Ads account connection.

User-Generated 117

User-Generated Analytics Advertisers Advertising 117

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

B2C 140

B2C User-Generated Whitepaper Product 140

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

FEBRUARY 20, 2025

The platform allows users to define and adjust audience targets instantly, update models every five minutes based on trends activate audience models through any demand-side platform (DSP) or as a managed service. It provides AI-generated demographic insights, including age, gender, income, education location.

User-Generated 97

User-Generated B2C Analytics Information Technology 97

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Relationship building and lead generation.

B2C 122

B2C SEO User-Generated Industry Insights 122

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Users can add 3D animation to 2D images. Meta’s Advantage+ roadmap follows this trend line.

Branding 114

Branding Fashion Retail User-Generated 114

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.

User-Generated 125

User-Generated Customer Journey Advertisers Advertising 125

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

Analytics 130

Analytics User-Generated Advertisers Advertising 130

Vertical Response

NOVEMBER 10, 2024

Analytics tools optimize email frequency by monitoring campaign performance. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 120

B2C Automobile Marketing Automation Platform Retail 120

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

User-Generated 90

User-Generated B2C Marketers Marketing 90

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. If youre a Premium user, youve got even more networking power. LinkedIn DMs help you access these leads.

Management 74

Management B2C User-Generated Communications 74

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer.

Transform 76

Transform Social Media Marketing Whitepaper Marketers 76

Martech

NOVEMBER 11, 2024

I am the first generative AI chatbot for marketing technology professionals. User-friendly interface: Look for a platform that is easy to navigate. Reporting and analytics features: Choose a platform that offers robust reporting and analytics. The language model is based on content from MarTech embedded on top of ChatGPT.

Management 117

Management CMO Marketing Automation Platform Marketers 117

Litmus

DECEMBER 24, 2024

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images. Not sure where to start?

B2C 89

B2C User-Generated Email Marketing CRM 89

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Talkwalker’s Blue Silk GPT genAI social analytics technology. Why we care.

Analytics 122

Analytics Social Media Marketing User-Generated Management 122

Martech

MARCH 20, 2025

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. 40% feel like their AI gets them.

Retail 102

Retail User-Generated Advertisers Advertising 102

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Users can click on a work of art’s title to learn more about it. Some of the best inspirational and engaging content comes from unexpected places.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

SocialPilot

FEBRUARY 6, 2025

Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Why Choose Google My Business for Reviews? Things to Know About Yahoo!

Real Estate 66

Real Estate Customer Food User-Generated 66

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 87

Transform User-Generated Law Communications 87

Neil Patel

NOVEMBER 19, 2021

How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. Lead generation is a kind of “catch-all” term for the strategies you can use to generate new potential customers for your business. We can break the lead generation process into two parts. A/B Test Your CTAs.

B2C 144

B2C User-Generated Energy Promotion 144

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” It’s my go-to for personalized campaigns,” says one user.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

JANUARY 14, 2025

If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business. Brands will shift from collecting massive amounts of data to leveraging intelligent, contextual insights that respect user privacy and deliver precise, meaningful experiences.

Advertisers 131

Advertisers Advertising Transform Shoppers 131

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. AI for Targeting : Using AI to develop audience segments and reach users is a logical way to deploy the technology.

CMO 130

CMO B2C Marketers Marketing 130

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, you can’t just create the occasional blog post or paid ad and hope to generate results. However, you can’t just create the occasional blog post or paid ad and hope to generate results. There’s nothing more important than your user base.

B2C 145

B2C User-Generated Content Marketing Marketing Strategy 145

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. Get MarTech! In your inbox.

B2C 127

B2C User-Generated Analytics Advertisers 127

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Not to mention that a staggering 94% of users skip right over the search ads to see the organic results. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We have to consider conversions.

B2C 144

B2C Real Estate Food Finance 144

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. A digital commerce expert focusing exclusively on Magento and Adobe Commerce Cloud, Vaimo delivered strong value to B2B and B2C merchants last year. Digital Experience Solution Partner of the Year.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Martech

SEPTEMBER 19, 2024

Key features include: Natural multi-turn conversations with context retention, accurate handling of complex queries and alphanumeric inputs, contextual responses based on user history and preferences, acknowledgment and management of user interruptions and background noise cancellation for clearer audio. Processing.

User-Generated 67

User-Generated Customer Journey Analytics Advertisers 67

Adobe Experience Cloud Blog

APRIL 10, 2015

Messages have to fall into a specific sweet spot for buyers; relevant content, perfect timing, and engaging formatting have to come together to generate the most impact. Marketing automation enhances the email marketing process through personalization features that optimize email creation, and analytics that track engagement.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Neil Patel

MARCH 2, 2021

They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Generate traffic and build hype around your brand through customer reviews. What’s more, just one business review on a high-profile site can boost your traffic by 20 percent , and 10+ reviews generate up to 127 percent more traffic.

B2C 136

B2C User-Generated Entertainment Management 136

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52