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More consumers using genAI tools to research purchases: Adobe

Martech

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail 95
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AI-powered martech news and releases: July 25

Martech

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history.

B2C 117
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 119
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How to Use Social Media as a B2B Company

Buffer Marketing

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 95
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How to set a smart social media budget (and get it approved)

Hootsuite

They can also help you bring in a library of user-generated content. Use your analytics tools to find campaigns that exceeded expectations. for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands. Think creatively here.

B2C 114
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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This is where your LinkedIn analytics and tools like Sprout Social can really help.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. If youre a Premium user, youve got even more networking power. LinkedIn DMs help you access these leads.