Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Did all the phrases that moved up include branded terms? Typically not.

Key Performance Indicator 123

Key Performance Indicator Transform Analytics Manufacturing 123

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. You need to know what works for your audience and what does not.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

APRIL 7, 2025

It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. Campaign performance dashboard What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance.

Key Performance Indicator 96

Key Performance Indicator Transform User-Generated SEO 96

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Tone) Please keep language simple, so everybody on the team can understand.

Management 110

Management CMO Key Performance Indicator Marketing 110

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Simplicity is often key in campaign concepts.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1.

Whitepaper 109

Whitepaper Key Performance Indicator Thought Leadership User-Generated 109

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing. Calculate ROI for each channel.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Buffer Marketing

FEBRUARY 17, 2025

You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts. Which social media analytics do they care about the most? But how do you prove it?

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 115

Analytics CRM Price Key Performance Indicator 115

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Hubspot Marketing

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Analytics 145

Analytics Key Performance Indicator Price Marketing 145

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Types of media measured.

Analytics 136

Analytics Key Performance Indicator Marketing Marketers 136

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. Unbox Social.

Analytics 140

Analytics Key Performance Indicator Marketing Marketers 140

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. Understanding this concept is now crucial for brands looking to maximize the visibility and reach of their videos, especially for organic content. Just make sure the content aligns with your brand.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Martech

APRIL 4, 2025

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.

Key Performance Indicator 81

Key Performance Indicator eCommerce User-Generated Analytics 81

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? Here is a closer look at the key benefits.

Analytics 98

Analytics Branding Health Key Performance Indicator 98

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

Customers.ai

DECEMBER 31, 2024

At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. Brands capturing just 5% more leads from anonymous visitors have reported up to 30% growth in their monthly lead volume. And the kicker?

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 130

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 130

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Branding 145

Branding Customer Key Performance Indicator Fashion 145

Sachs Marketing Group

MARCH 12, 2025

This is ideal for healthcare providers who want to: Increase brand awareness across multiple platforms. Accurate tracking setup through Google Ads and Google Analytics. When Should Healthcare Companies Avoid Performance Max? Use Google Tag Manager and Google Analytics 4 (GA4) to monitor patient interactions accurately.

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Buffer Marketing

OCTOBER 2, 2024

month Monitor your competitors’ social media activity across a variety of marketing channels Add filters for types of posts (like posts with links, photos, or videos) Filter for insights into each individual social network Ahrefs Phlanx Brand24 Tracking competitors’ brand mentions Free plan not available. Starts at start at $19.90/competitor/month

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform 76

Transform Manufacturing Key Performance Indicator Marketing 76

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? When you establish your brand as a thought leader in your industry through careful, quality curation, your target audience knows you supply valuable content that they don’t have to go slogging up a digital Mount Everest to access.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. The brands that get this right see higher ROI, deeper engagement, and happier customers who keep coming back.

Customer 90

Customer eCommerce CRM Shipping 90

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. Your brand and business are unique, and so are the goals you’re aspiring to reach. Best free analytics apps for Instagram.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 129

Branding Key Performance Indicator Marketing Marketers 129

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137