Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Did all the phrases that moved up include branded terms? Typically not.

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketers 124

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. You need to know what works for your audience and what does not.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

APRIL 7, 2025

It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. Campaign performance dashboard What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance.

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Simplicity is often key in campaign concepts.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Tone) Please keep language simple, so everybody on the team can understand.

Management 111

Management CMO Key Performance Indicator Marketers 111

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing. Calculate ROI for each channel.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. Understanding this concept is now crucial for brands looking to maximize the visibility and reach of their videos, especially for organic content. Just make sure the content aligns with your brand.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Sprout Social

JUNE 27, 2025

Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.

Analytics 102

Analytics Key Performance Indicator User-Generated Entertainment 102

Buffer Marketing

FEBRUARY 17, 2025

You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts. Which social media analytics do they care about the most? But how do you prove it?

Transform 118

Transform Analytics Social Media Marketing Key Performance Indicator 118

Customers.ai

DECEMBER 31, 2024

At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. Brands capturing just 5% more leads from anonymous visitors have reported up to 30% growth in their monthly lead volume. And the kicker?

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. I also filtered out brand and non-brand clicks.

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? When you establish your brand as a thought leader in your industry through careful, quality curation, your target audience knows you supply valuable content that they don’t have to go slogging up a digital Mount Everest to access.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketers Marketing 97

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Here’s a streamlined approach for each stage: 1.

Management 99

Management Marketers Marketing CRM 99

Sachs Marketing Group

MARCH 12, 2025

This is ideal for healthcare providers who want to: Increase brand awareness across multiple platforms. Accurate tracking setup through Google Ads and Google Analytics. When Should Healthcare Companies Avoid Performance Max? Use Google Tag Manager and Google Analytics 4 (GA4) to monitor patient interactions accurately.

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators. you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign.

Analytics 122

Analytics Social Media Marketing Key Performance Indicator Logistics 122

Martech

JULY 1, 2025

For leadership, demonstrate how this approach scales content creation, leverages internal expertise for more authoritative content and will help improve SEO and brand perception. ‘My budget, my metrics’ Large marketing organizations include teams such as demand gen, brand, content and operations.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Building brand awareness and nurturing potential customers through upper-funnel efforts is essential for sustained growth.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 100

Management B2C User-Generated Communications 100

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform 78

Transform Manufacturing Key Performance Indicator Marketers 78

Martech

SEPTEMBER 18, 2024

Brands that effectively meet these needs with useful content gain a significant edge. To succeed, your brand must deliver the right message at the right time and in the right place. Establish your brand as a trusted resource to keep you top-of-mind when customers need information. They’re brief, constant and decisive.

Customer 70

Customer Key Performance Indicator CRM Management 70

Hootsuite

JULY 15, 2025

Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. For example: if your goal is to grow brand awareness, your KPIs might include follower growth rate and post reach. Say your goal is to grow your brand. Justify budget and headcount.

Analytics 63

Analytics Key Performance Indicator Marketers Marketing 63

Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By maintaining a consistent brand message and experience across these touchpoints, omnichannel marketing helps brands deepen relationships and drive revenue growth.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. The brands that get this right see higher ROI, deeper engagement, and happier customers who keep coming back.

Customer 92

Customer eCommerce CRM Shipping 92

Buffer Marketing

MARCH 5, 2025

Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. For example, if your goal as a business is to boost brand awareness, you’ll post more engagement-centric content. Once you set your goals, it’s best to convert them into KPIs or key performance indicators.

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketers Marketing 119

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). That’s where your competitive analytics analysis comes in.

PR 78

PR Gen Z User-Generated Analytics 78

Backlinko

JUNE 23, 2025

(And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes. They include all the available data you could monitor in SEO tools and analytics platforms. But: You’re performing SEO to help the business gain online visibility and drive growth.

SEO 67

SEO User-Generated PR Analytics 67

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 111

Analytics CRM Price Key Performance Indicator 111

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Backlinko

NOVEMBER 1, 2024

A simple search on social media platforms like YouTube, Instagram, or TikTok should point you to the right kinds of influencers for your brand. The first step is to set up a tool like Google Analytics. Think home improvement experts, house flippers, remodelers, and even real estate agents.

SEO 98

SEO Real Estate Key Performance Indicator Management 98