SocialPilot

DECEMBER 16, 2024

This can stretch the budget for growing teams or multi-brand businesses. The basic analytics feature helps users track the success of their social media for actionable metrics. Small businesses have their work simplified as the plan supports performance reports, calendar notes, and sharing, with up to one year of analytics data.

Price 75

Price Non-Profit Analytics User-Generated 75

Martech

MARCH 12, 2025

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Send instantly upon sign-up. Highlight the primary benefit of subscribing.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Consider the following: Branded search. What do I mean by this? Retargeting.

Non-Profit 101

Non-Profit CMO Energy Marketing Mix 101

The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Build your personal brand as an industry expert. Budget Management: Optimize marketing spend to maximize ROI.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

JULY 26, 2024

But annoyed that advertisers and brands don’t need to go through these many changes within a short while. I mean, when you consider how many brands and marketers are still struggling with the switch from UA to GA4! It’s about building trust, brand awareness, and thinking outside the box.

Non-Profit 130

Non-Profit Advertisers Advertising Digital Marketing 130

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

SocialPilot

JANUARY 30, 2025

These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. You can extract data from social media platforms, third-party analytics platforms, website analytics, customer relationship management (CRM) tools, and other sources.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. The other definition of social media advocacy is using social media connections to increase brand awareness and trust. But dont neglect brands here. What can social media advocacy do for you?

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Martech

MAY 2, 2025

The funnel process’s staged linearity played well with how software worked and allowed new martech companies to form a profitable niche. This non-linearity means that MQLs are plucked out at an effectively random point and are bound to give false confidence to sales teams.

Non-Profit 87

Non-Profit Customer Journey Energy Customer loyalty 87

Backlinko

DECEMBER 19, 2024

Backlink Analytics Semrushs Backlink Analytics lets you examine your competitors backlink profiles in detail to see the number, type, and quality of backlinks for each competing website. Pricing You can try the Backlink Analytics tool with a free account. Mention Mention lets you track your competitors brand mentions online.

Price 99

Price Non-Profit Advertisers Advertising 99

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? However, a non-profit is looking for support , which can take many forms.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. per month Best BrightLocal Alternative Tool for: Marketing Agencies, SMBs, Multi-Location Brands & Professionals. Verified G2 Review 3.

Management 75

Management Non-Profit User-Generated Price 75

Search Engine Land

JULY 23, 2024

But annoyed that advertisers and brands don’t need to go through these many changes within a short while. I mean, when you consider how many brands and marketers are still struggling with the switch from UA to GA4! It’s about building trust, brand awareness, and thinking outside the box.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? Johnson & Johnson. NBC Universal. The Wall Street Journal.

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) The unapologetic, empowering line speaks both to Fenty Beautys brand purpose and audience. It really doesnt get more on-brand than that.

Food 116

Food Health Law Non-Profit 116

Customers.ai

DECEMBER 4, 2024

Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. With the right approach, you can turn your followers into subscribers who are genuinely interested in your brand.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Hubspot Marketing

JANUARY 28, 2025

Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. Marketing spend optimization means getting the most out of your marketing budget. Target the right audiences.

Non-Profit 63

Non-Profit Transform Marketing Marketers 63

SocialPilot

APRIL 28, 2025

Premium enhances automation and analytics for a more streamlined review management experience. Customizable Review Invitations: you can personalize email review requests to match your brand. With four distinct plans, each tier offers features tailored to different levels of growth and reputation management.

Price 45

Price Non-Profit Analytics Management 45

SmartBrief - Marketing

FEBRUARY 6, 2024

That’s a hefty investment for brands. Research firm System1 issued a report last October showing that brand recognition for Super Bowl spots declined from 85% to 83% last year, while brand recall for everyday ads increased from 81% to 85% over the same time period.

Branding 118

Branding Non-Profit Advertisers Advertising 118

Neil Patel

NOVEMBER 19, 2020

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. What Are Google Ad Grants?

Non-Profit 144

Non-Profit Digital Marketing Advertisers Advertising 144

Sprout Social

SEPTEMBER 19, 2018

It represents a great opportunity for your brand to connect to these needs and make sure you’re as visible as possible to this valuable segment of Pinterest users. According to Pinterest’s own data , the busiest planning months are January to March with Pinners beginning their research earlier than non-Pinners.

Branding 109

Branding Non-Profit Retail Advertisers 109

SocialPilot

JANUARY 22, 2025

With powerful insights and analytics, Moz Local provides a clear view of review performance, enabling businesses to spot trends and uncover opportunities to enhance customer service. You can easily schedule and post content on platforms such as Facebook, Instagram, and LinkedIn, keeping your brand messaging consistent.

Price 79

Price Non-Profit Analytics User-Generated 79

SocialPilot

FEBRUARY 18, 2025

Detailed Analytics: Gain insights into the effectiveness of your review campaigns. Cons Limited Review Performance Analytics: While basic review information is available, performance analytics are only available for Google and Facebook. Customer Support Quality 4.8 5 star (G2), and 4.4/5 5 star (GetApp).

User-Generated 75

User-Generated Price Non-Profit CRM 75

SocialPilot

APRIL 10, 2025

While a free plan exists, key features like automated review invitations, analytics, and branding control require expensive upgrades. Verified G2 Review Limited Customization and Branding Control: There are enough reviewers that highlight a lack of branding customization on Trustpilot. Desislav K.

Management 71

Management Non-Profit Price User-Generated 71

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

SEPTEMBER 2, 2015

Brand health measures how your digital audience feels about you. This can be easily calculated via Google Analytics. Note: Paid vs organic search traffic can also be used to measure brand awareness. Brands should also track if their social follower growth positively correlates with their total number of shares.

Health 108

Health Branding Non-Profit SEO 108

Buffer Marketing

JULY 22, 2024

Paid efforts ensure you get the bang for your buck, but organic reach is non-negotiable to attract new customers in the long term. In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. Improve your content strategy.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.

PR 76

PR Gen Z User-Generated Analytics 76

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach , all those benefits can translate to big profits and a healthy ROI for your business.

Non-Profit 105

Non-Profit Branding Entertainment PR 105

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. Cybersecurity This high-profit niche commands an impressive $11.51

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Buffer Marketing

NOVEMBER 7, 2024

Discounts for students or non-profits? Are there data-heavy options available for agencies and big brands, with Enterprise features like an API or white-label options? On top of that, it can also serve as a benchmark when you analyze the sentiment behind the mentions of your own brand and product.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Email revenue and profit. Indirect business impact.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

Branding 141

Branding Fashion Non-Profit Marketers 141

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. To this extent, SEO builds brand awareness.

SEO 95

SEO Non-Profit Branding Transform 95

SocialPilot

APRIL 3, 2025

With ReviewTrackers, businesses can collect, syndicate, and manage their online reviews and gain meaningful insights into their current brand reputation and customer behavior. Are you looking to streamline review management and grow your brand’s reputation across all locations? I like the analytics available. Stephen J.

Price 52

Price Non-Profit User-Generated Analytics 52