Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google Germany Gone Kaput? domain registrations shenanigans.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 9, 2023

Google Moves Away From Large Navigation Drop Down Menu 2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Ah, Google FIber! 2010: Better in general.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 99

Branding Gen Z Transform Education 99

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. To this extent, SEO builds brand awareness.

SEO 100

SEO Non-Profit Branding Transform 100

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 117

SEO Analytics PR Branding 117

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. Using Google Analytics to understand who is coming to your site is a great place to start. inbound links and brand mentions)?

SEO 96

SEO User-Generated PR Analytics 96

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. You have to great brand investments that are consistent, that are resonant.

Customer Acquisition 116

Customer Acquisition Marketing Marketers Global Marketing 116

Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. The decisions you make and plans you put in place to make much-needed improvements can be the make-or-break action for that business and its survival.

SEO 138

SEO Energy Analytics Health 138

Search Engine Land

SEPTEMBER 27, 2023

The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe.

SEO 129

SEO User-Generated Entertainment Analytics 129

Search Engine Land

APRIL 13, 2023

Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. This tends to ignore the business’s brand, product, social media, PPC, email marketing and any other type of marketing. In reality, search – and customer acquisition – is a complicated business.

SEO 99

SEO Customer Acquisition Analytics Branding 99

Search Engine Land

JULY 13, 2023

The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% according to Adobe Analytics data. Get the daily newsletter search marketers rely on. Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. billion in the U.S., SUBSCRIBE See terms.

Retail 95

Retail Marketing Mix Analytics Advertising 95

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Profit margins Product scoring places significant emphasis on products with lucrative profit margins because they contribute more to the advertiser’s bottom line. That leads to Step 2.

Product 93

Product Transform Price Market Trends 93

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 110

Gen Z User-Generated SEO Millennials 110

Search Engine Land

DECEMBER 15, 2022

A few of the main ones include: Google Search Console Google Analytics Adobe Analytics Bing Webmaster Tools Internal site search. I’m going to assume that you have these tools in place already. With your tools and analytics in place, you’ll want to begin tracking major events. .

SEO 93

SEO Analytics Place Branding 93

Search Engine Land

DECEMBER 27, 2023

AI content The arrival of generative AI led to brands, including BankRate, CNET and others, experiment with publishing AI-generated content, as we saw in January. CNET wrongly believed that content deprecation “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results.”

SEO 123

SEO User-Generated Gen Z Analytics 123

Search Engine Land

JULY 28, 2023

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. You need alternatives.

Advertising 93

Advertising Advertisers Customer Journey CRM 93

Search Engine Land

JANUARY 19, 2024

Google Analytics. Establish value-based bidding Once you have established privacy-safe measurement, you must revisit your value-based bidding strategies in your paid search program. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Get the daily newsletter search marketers rely on.

Advertising 100

Advertising Advertisers Transform User-Generated 100

Search Engine Land

AUGUST 11, 2023

If you see a change in performance in your ads, it works as an additional place to check to see if a competitor has adjusted their offering or started/stopped ads. It also lets you compare the trend data, making it a great tool for tracking brand growth over time. Export this data to give you an idea of brand share over time.

Management 92

Management Advertising Advertisers User-Generated 92

Search Engine Land

NOVEMBER 6, 2023

Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more. Dig deeper: How to redesign your site without losing your Google rankings Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 116

SEO Analytics New Technology eCommerce 116

Search Engine Land

SEPTEMBER 22, 2023

Each post was about our new course designed for PR and communications professionals who need to improve their metrics and want to use Google Analytics 4 (GA4) to show their value. Get the daily newsletter search marketers rely on. Say hello to your new secret weapon: Google Analytics 4 (GA4)!” SUBSCRIBE See terms.

PR 109

PR User-Generated Analytics Communications 109

Jeff Bullas

FEBRUARY 19, 2023

In contrast, paid search results are advertisements where an advertiser pays to have their ad displayed whenever someone runs a search query matching the advertiser’s criteria. Website traffic is measured through a specialized website analytics service by adding a short piece of computer code to your webpages. Also, it’s free.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., Get the daily newsletter search marketers rely on. YouTube checklist) {type} software (e.g.,

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Search Engine Land

MAY 2, 2023

Whether it’s video (more on that in a bit), enhanced static-image creation from Canva, or motion graphics like Storyblock or Dribbble, marketers have plenty of tools to help bring their creative to life. The last area where you can use AI to save time and create efficiency is analytics. Visual creative. SUBSCRIBE See terms.

Analytics 86

Analytics Advertising Advertisers Product 86

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). It shifts from brands telling the story to your audience speaking collectively. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? UGC is a game-changer in digital content.

User-Generated 111

User-Generated SEO Education Promotion 111

Search Engine Land

NOVEMBER 9, 2023

Dig deeper: Why next year’s SEO results depend on your SEO work this year Get the daily newsletter search marketers rely on. Clients log into their analytics dashboards and try to attribute sales of some kind to organic search. Simply put, SEO places your business in front of more prospects, and you don't pay per click.

SEO 117

SEO Finance Analytics Place 117

Search Engine Land

MARCH 21, 2024

Goals and KPIs for your digital marketing What goals would you like accomplished through your SEO and digital marketing activities? Analytics setup and KPI tracking What analytics software is in place to track the accomplishment of your goals and KPIs? Internal marketing materials are handy for your new SEO agency.

SEO 97

SEO Education Communications Digital Marketing 97

Search Engine Land

JANUARY 20, 2023

SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. Enhanced measurements provide a level of granularity on user behavior that we didn’t have “out of the box” with Universal Analytics (UA). Get the daily newsletter search marketers rely on.

SEO 117

SEO User-Generated Analytics eCommerce 117

Search Engine Land

JUNE 21, 2023

Here are some use cases of AI in search marketing. The finishing touch with vision / image search. Conversational / voice search. Conversational / voice search. Local search, map search and immersive view. Video search. Shopping graph and product search. Keyword research.

Transform 85

Transform User-Generated Customer Journey SEO 85

Search Engine Land

MAY 15, 2023

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. UK, and India, struggle despite more branded traffic. Out of ~656,500 organic search traffic monthly, 94.4% is branded, and only 5.6% is non-branded.

SEO 116

SEO Customer Acquisition User-Generated Customer Journey 116