Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 117

SEO Analytics PR Branding 117

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. If you haven’t yet, make sure to register for free for SMX Next.

Transform 133

Transform Non-Profit Health SEO 133

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 110

Gen Z User-Generated SEO Millennials 110

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Use tools like Google Analytics to help you with this.

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. Even if you write a search-optimized article and it ranks high, the clickthrough rate will be low because the searcher is likely to watch one of those videos.

SEO 97

SEO PR Manufacturing Analytics 97

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

MARCH 22, 2023

Tracking news cycles, PR, and competitor activity can provide valuable insights into your industry and how your advertising performance compares. Here are some benefits of macro-trend monitoring for PPC: Crisis management : Monitoring PR through Google alerts can help you quickly identify negative press or publicity.

PR 84

PR Advertising Advertisers Analytics 84

Search Engine Land

APRIL 18, 2023

The Looker Studio report’s biggest insights Essentially, the report provides a clear live view of SEO traffic over time, with the ability to segment data (for instance, brand vs. non-brand). Another benefit of using Looker instead of third-party tools is connecting directly with Google Analytics and Search Console data.

SEO 96

SEO Analytics PR Branding 96

Search Engine Land

JUNE 27, 2023

Based on my experience, about 80% of the PPC specialists at brands or agencies will probably need upskilling this summer and around 20% will need reskilling. So, approximately 80% of PPC specialists will need some upskilling to take advantage of the advent of Google’s search generative experience (SGE). SUBSCRIBE See terms.

SEO 90

SEO Social Media Marketing User-Generated PR 90

Search Engine Land

JANUARY 22, 2024

Get the daily newsletter search marketers rely on. Not segmenting traffic sources PPC pros know that by heart: branded search traffic is worth much more than cold, non-retargeting Facebook Ads audiences. Sources I’d recommend looking into before launching your test: SEO (oftentimes, that’s 90% branded traffic).

Customer Journey 102

Customer Journey PR Marketing Marketers 102

Exposure Ninja

SEPTEMBER 18, 2023

If you want to see a visual demonstration of how a tool works or see a marketer in action, YouTube is the place to go. Some of our favourites are: Adam Erhart Analytics Mania Vanessa Lau Film Booth. The easiest way to find an internship or apprenticeship near you is to search “marketing internship near me” and see what comes up.

PR 52

PR Copywriting Marketing Marketers 52

Exposure Ninja

JUNE 23, 2022

Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. What Are the Best Free Online Digital Marketing Courses?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

AUGUST 18, 2023

In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands. SUBSCRIBE See terms.

User-Generated 94

User-Generated SEO PR Content Marketing 94

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. CF Search Marketing. Focus Digital Marketing.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. Hiring talent with analytics experience. Consumer privacy is also a significant consideration.

Digital Marketing 23

Digital Marketing PR Analytics Copywriting 23

Search Engine Land

OCTOBER 25, 2022

It’s underrated because some marketers emphasize working on other skills they feel will make them progress in their careers and land them their dream jobs and higher paychecks. Thus, they’ll work on technical, analytical and communication skills, but not on being more curious. Why is curiosity important in marketing?

SEO 92

SEO Marketing Marketers Key Performance Indicator 92

Exposure Ninja

AUGUST 21, 2023

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. Google Analytics Certifications Google is not currently offering a Google Analytics certification because it’s moving from Universal Analytics to Google Analytics 4.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Moz

OCTOBER 29, 2019

Traditional ranking signals don't hold the same sway they used to, and they're being usurped by factors like UX and brand that are becoming more important than ever before. Dr. Peter J. Google's algorithms have undergone significant changes in recent years. What's an SEO to do? The answer lies in testing.

Thought Leadership 45

Thought Leadership SEO PR Analytics 45

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Both branded and non-branded traffic can be recovered. Use analytics for this. Get the daily newsletter search marketers rely on.

PR 109

PR SEO User-Generated Promotion 109

Search Engine Land

MARCH 15, 2024

Here’s a screenshot that shows the site-wide visibility after we just landed a single high-authority digital PR link for a client: The red mark is the day the link was earned and is the site-wide visibility tracker in Semrush. The ways to build links are wide and varied, but essentially, it is limited to: Earning through content/PR.

PR 100

PR SEO Fashion Price 100

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Entering a new market or going global comes with potentially significant rewards and considerable risks. Target market persona analysis. Self-contained ecosystems to allow paid and digital PR campaign planning.

SEO 99

SEO PR Fashion User-Generated 99

Search Engine Land

FEBRUARY 17, 2023

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting 2019: The updated reporting grid also included an Added/Excluded keywords column. Google To Launch AMP In Search Results On Feb. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Search Engine Land

AUGUST 29, 2023

Differentiate yourself when using AI When using AI for content, add unique facts, data, and expertise your brand possesses rather than letting the AI recycle the same generic information – which it may also offer to your rivals. Social in search Be aware of your social media presence in search engine results pages (SERPs).

SEO 124

SEO PR User-Generated Management 124

Moz

MARCH 24, 2021

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. Not your typical marketing conference. Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits. Every single piece of content your brand creates is an asset.

Transform 74

Transform PR SEO eCommerce 74

Marketing Insider Group

FEBRUARY 3, 2022

A marketing strategy defines how a business grows through reaching, converting and retaining new customers. And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. Product: what are you selling.

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119

Hubspot Marketing

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

PR 123

PR Marketing Marketers Non-Profit 123

Moz

AUGUST 12, 2020

In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success. Improved Reporting & Analytics Within Google Tools. Ruth Burr Reedy. Dana DiTomaso.

Shoppers 70

Shoppers SEO PR Analytics 70

Search Engine Land

SEPTEMBER 26, 2023

Holistic marketing, brand reputation, PR-led link building, well-researched content, customer experience, and proven expertise are now the norm to succeed in Google Search,” he said, outlining the multifaceted and often multi-disciplined approach required from modern SEOs. SUBSCRIBE See terms. Yes, it was that dramatic!

SEO 125

SEO Transform User-Generated Health 125

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. These are senior team members.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Moz

DECEMBER 21, 2020

This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. Brand diversity. No one brand is winning the top spot across the country. Some brands were winning out in more than one state, however. Primary GMB category.

SEO 81

SEO Food Non-Profit Price 81

SocialPilot

DECEMBER 7, 2023

Social Pros Podcast with Jay Baer and Adam Brown Named the best social media marketing podcast at the Content Marketing Awards, the Social Pros podcast is hosted by two outstanding marketers known for their work in the social media field. What’s more? Take up its free trial and smash your goals.

Social Media Marketing 61

Social Media Marketing Entertainment Traditional Marketing PR 61

Moz

JULY 15, 2019

Google still owns the lion’s share of the search market and still sends a significant amount of traffic to websites, but in light of this data, SEOs should be thinking about how their brands can benefit even without the click. Dana DiTomaso — Improved Reporting & Analytics Within Google Tools. It’s boring.

PR 47

PR SEO Analytics Energy 47

Neil Patel

JANUARY 21, 2021

To find out how many visitors reach your site, log in to your Google Analytics account and check out the acquisition channels report. This helpful Google Analytics guide will guide you. In addition to analyzing search traffic, it’s worth paying attention to the keywords that generate traffic for your site.

SEO 145

SEO User-Generated Analytics Health 145