Martech

NOVEMBER 17, 2023

This shared approach to data can help demystify analytics and create a common language across teams. Dig deeper: KPIs that connect: 5 metrics for marketing, sales and product alignment Listening and evolving Implement a system for gathering and acting on feedback that allows for anonymous and attributed contributions. In your inbox.

CMO 90

CMO Transform Analytics Communications 90

Hubspot Marketing

MAY 1, 2023

Hours spent drafting professional emails, creating marketing reports, coding, and much more will be replaced by time spent on deeper work: work that better enables you to learn about your email readers, strategize based on pre-synthesized data, and plan stronger web or product experiences for your customers. professionals.

CMO 122

CMO Analytics Product Customer 122

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Transform 126

Transform Analytics Marketing Marketers 126

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field. Stay on target.

Transform 106

Transform CMO Whitepaper Marketing 106

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have an affinity for strategy and have embraced data, analytics, and MarTech. ” Never miss a CMO Spotlight! Q2 | What is your superpower? “ Watch the full interview to the right. First Name.

CMO 59

CMO Thought Leadership Education Analytics 59

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI? Data (not analytics) is also probably safe. How far could this scale?

PR 119

PR Transform CMO Marketing 119

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Catherine LaCour , the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values. “

CMO 59

CMO Thought Leadership Analytics Communications 59

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Power Digital Marketing

JANUARY 19, 2023

1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. So, what benefits do marketing analytics offer in practice?

Analytics 52

Analytics Non-Profit CMO Transform 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 98

CMO Transform B2C Marketing 98

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? Chief Data Scientist Christopher Penn at this month’s MarTech conference, citing numbers from Duke University’s most recent CMO survey. He added, “Why?

Analytics 130

Analytics CMO B2C Customer 130

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. productized marketing services. Like products on a shelf, these services have fixed scopes and price tags.

Product Marketing 64

Product Marketing Product Transform CMO 64

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Buy this product. Click this ad.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Shifting customer priorities: While trusting relationships were most important to customers before the pandemic, this shifted to focus on product quality during the pandemic. We don’t know what’s ahead for the U.S.,

CMO 130

CMO Analytics Marketing Marketers 130

Avinash Kaushik

JULY 5, 2021

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Set Up

MAY 12, 2022

The Centers of Excellence consists of marketing, digital, insights, analytics, and sales customer-centric. She explained, “If it's marketing, sales, or product supply, I oversee the whole program.”. Never miss a CMO Spotlight! Her category team consists of heads based in Europe and The U.S. that lead their seven divisions.

Health 52

Health CMO Pharmaceutical Transform 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Delivering AI-powered analytics. Kelman identified four waves of AI — Predictive (e.g. lead scoring), Generative, Autonomous and AI General Intelligence. Unlocking and activating data.

Retail 104

Retail Shoppers CMO B2C 104

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

CMO 108

CMO Fashion Shipping Finance 108

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 While more than half of marketers reported a 10.4

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 121

Analytics Marketing Marketers Transform 121

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Martech

NOVEMBER 27, 2023

RTIM leverages real-time data and analytics to understand customer behavior and intent, allowing businesses to respond and engage with customers in real time. There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company.

Management 105

Management CMO eCommerce Analytics 105

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketing Marketers 130

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

CMO 99

CMO Analytics Communications Marketing Strategy 99

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Join two upcoming webinars: S.

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." They can help with public speaking, creative problem-solving, logistics, sales, and analytics.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Martech

DECEMBER 18, 2023

Data and analytics: CX transformation programs require a data-driven approach. They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. Context) I’m a CMO for an ecommerce home goods business.

Transform 99

Transform Customer eCommerce Key Performance Indicator 99

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 106

Transform CMO User-Generated Management 106

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. B2C Product and Service companies reported the highest levels (32.1% Here are the top results based on a sample of 356 marketing leaders at for-profit U.S. companies, 94.5%

Transform 130

Transform CMO B2C Digital Marketing 130

Rock Content

MARCH 22, 2024

Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. Intel CMO Karen Walker sees this as a power play of sorts. “ What you don’t want is to get left behind. That is, they feel seen and heard, and you gain information and loyalty.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. In a perfect world, it’s ideal to hire a full-time analyst for this job – the pace of your enterprise’s adoption of marketing analytics will be faster if you do. Create a Culture of Analytics. But how do you do it? Communication skills.

CMO 133

CMO Analytics eBook Communications 133

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 95

Transform CMO PR Education 95

Econsultancy

MAY 11, 2022

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. ” asked Weir. 3) Technology.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76