Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics

Hubspot Marketing

JUNE 30, 2025

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

Management

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM

Hootsuite

SEPTEMBER 18, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. See it in action.

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Shareability: Content being shared widely across social platforms. Detailed analytics metrics Page views: The number of times your content pages are viewed. Dig deeper: What is content marketing?

Digital Marketing

Buffer Marketing

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. A social media dashboard needs to be personalized The most important thing about building a social media reporting dashboard is it should be tailor-made.

Transform

Hootsuite

NOVEMBER 21, 2024

Because short form content is, well, short, it can be difficult to communicate complex ideas or tell longer stories. Long form can communicate complex ideas and better explain how your brand can solve a problem. And remember what she said about effective analytics monitoring ? It can be time-consuming.

Social Media Marketing

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. All someone needs to share their input is a link and an internet connection. With digital content, you can.

Tentpole

Vertical Response

JULY 29, 2024

Clear articulation of goals also improves communication among team members, ensuring everyone is aligned. By defining what success looks like and how it will be measured, you set your team up for a focused and effective marketing effort. Utilizing analytics tools, surveys, and customer feedback tools helps measure KPIs effectively.

Key Performance Indicator

Hubspot Marketing

JULY 16, 2025

HubSpot's CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer database, enabling personalized communication at scale.

CRM

Hootsuite

OCTOBER 22, 2024

Employees like these are a social media manager’s best friend. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. To address this, you need two documents: Social media content policy. What kind of language should they use?

PR

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. The year I turned 30, I started a new job. Also tucked in the job description? Leverage relationships.

Event Marketing

Hootsuite

JANUARY 10, 2025

The Pinterest team would have access to an almost unlimited library of data about how people use the app, but specific points are chosen to communicate a narrative. The brain processes visual information much faster than text up to 60,000 times faster, as frequently cited in communication studies, says Froese. Try it free today.

PR

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Evaluating your KPIs can be streamlined by using Sprout Social Influencer Marketing.

Influencer Marketing

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1.

User-Generated

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. What are social media metrics?

Analytics

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing

SocialPilot

JANUARY 6, 2025

Content creation tools like Canva integration, media editor, and post inspiration simplify crafting engaging posts. Social media marketers might struggle to analyze trends or collaborate effectively as they scale. However, if youre just beginning, this plan is an affordable way to establish your social media presence.

Price

Hootsuite

MAY 28, 2025

It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. Upfluence Source: Upfluence Upfluence is another end-to-end influencer marketing management solution with excellent campaign measurement capabilities. You can track all influencer communication and campaigns in one place.

Influencer Marketing

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Paid social advertising for targeted reach and conversions.

Digital Marketing

Sprout Social

JUNE 27, 2025

Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. You can analyze interactions in YouTube analytics tools to learn, improve and report on your YouTube strategy.

Analytics

Sprout Social

MAY 1, 2025

7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs? Mirror the recipient’s communication style Staying true to your brand voice is key; however, you can (and should) be adaptable. Communicate slightly differently with different brands based on their preferences.

Management

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. You need to be able to state the goals for your campaign.

Influencer Marketing

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertising

Buffer Marketing

SEPTEMBER 11, 2024

Hailley Griffis , Head of Communications and Content, agrees that sharing a peek behind the curtain of how you work can resonate. You can easily find yours by going to your LinkedIn profile > Show all analytics > Followers > Location.)  People are curious about what life outside their bubble is like!

Entertainment

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. It is one of the most widely used website analytics platforms available. Email: Business email address Sign me up!

Content Marketing

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. They need powerful social analytics that prove why something happened and what to do next.

Analytics

Buffer Marketing

JANUARY 8, 2025

Platform tone: Each platform has its own communication style. Buffer's analytics can help you figure out the best time to post for your audience. 💡 Pro tip: Adjusting your content for different platforms is easy with Buffer's AI Assistant , which is trained on the norms for different social media sites.

Energy

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Of course, thats a massive generalization.

Gen Z

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news! For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform

SocialPilot

JANUARY 30, 2025

Identifying the sources of data will provide insights for your social media report. You can extract data from social media platforms, third-party analytics platforms, website analytics, customer relationship management (CRM) tools, and other sources.

Key Performance Indicator

Zumvu

JUNE 17, 2025

AI analytics tools break it all down, crunching likes, shares, comments, and reach. These tools tackle the grunt work, from planning to analytics, so teams can focus on what matters: sparking ideas, building trust, and connecting with real people. Guessing what works wastes time. That’s exhausting.

Finance

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO

SocialPilot

MAY 27, 2025

Role Core Focus Responsibilities Best For Content Creator Content Production (bringing your campaigns and brand story to life) Creating visuals, video, captions, and social-first assets. Social Media Manager Strategy & Management (manage the strategy and channels) Scheduling, reporting, analytics, paid social, and community engagement.

Thought Leadership

Hootsuite

MAY 1, 2025

With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Cause marketing Because sometimes social media marketing should be about more than just selling products.

Influencer Marketing