Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon).

eCommerce

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz.

B2C

Neil Patel

AUGUST 27, 2020

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). Added to this, it comes with exceptional sales analytics with the option to offer discount codes.

Food

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform

Neil Patel

MARCH 2, 2021

In this example, we take a fictitious e-commerce company that sells organic food products. per sale and generates $2.50 from each customer to pay for salaries, web hosting, office space, and other general expenses. Example 2: An Online CRM (SaaS) Software Company. Total new customers generated in the year: 1,020,000.

Customer Acquisition

Sprout Social

JANUARY 11, 2024

Food for thought: 39% of consumers expect brands to respond to them on social media within the first two hours. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). This ultimately leads to comprehensive, personalized service.

Customer

Sprout Social

OCTOBER 14, 2021

Food for thought: nearly two-thirds of businesses struggle to make sense of their company data, citing major gaps between sources. The platform boasts 70+ native integrations including your CRM major digital marketing tools , payment processors and more. Lead sources. Marketing performance. The list goes on.

eCommerce

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Key Performance Indicator

Hubspot Marketing

FEBRUARY 27, 2019

For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test — North America, 18 to 24, Female." Compare this to something like "Unicorn Food Test 1," which doesn't indicate anything about who the ad is targeting. If so, CPM might be your best option.

CRM

Martech

OCTOBER 20, 2021

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. Discovery Plus in Europe. This network was rebranded as Dplay. establishing one streaming service name globally.

Transform

Hubspot Marketing

JULY 28, 2022

It's no secret that these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers. For users ready to buy, paid ads on Google get 65% of the clicks. What does your user see once they click your ad? Why advertise on Google?

Advertising

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips. What Is Lead Generation?

Outbound Marketing

Hubspot Marketing

NOVEMBER 25, 2019

First of all, most of the social media platforms we know and love already use AI to improve our experiences as users. One subset of AI is called natural language generation (NLG). When you click "Generate Content" the tool will search through the URL, document or text and create tweets related to it. Sprout Social.

Price

Martech

MAY 24, 2024

B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue. bag of pet food is likely to run out or guess that the kids’ swimsuits you bought early last summer don’t fit anymore (because they don’t). Building a robust customer relationship management (CRM) system is crucial.

B2C

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com.

eBook

Digital Marketer

APRIL 6, 2023

Twitter : Twitter analytics and Tweet activity page give you stats such as key demographics, languages, and interests of your audience. LinkedIn : Access the “Analytics” tab where you can see audience insights. This Copper CRM review gives you more details on how to use this tool to sync contacts.

Entertainment

Sprout Social

JANUARY 30, 2020

That’s exactly why so many SaaS companies operate on a “freemium” model or give away a free version of their product to reel in users. Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. Dig into your customer data and analytics. The SaaS customer journey is complex.

Marketing Strategy

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

Marketers

Sprout Social

JANUARY 5, 2017

All that traffic you’re generating with News Feed ads? It’s created solely for the purpose of getting Facebook users to take action—to buy, signup or download. When Facebook users click your ad , they need to know immediately that they’re in the right place. All those “Likes” your business has on Facebook? Social Proof.

Copywriting

Sprout Social

AUGUST 16, 2023

Users can schedule and track posts across various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. Noteworthy features include: Publish , where users can draft, publish and promote content to social profiles across Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest.

Branding

CXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. From this small addition to each page, Amazon generates over a third of sales on its platform. Cross-selling is something you’ll be familiar with.

User-Generated

Adobe Experience Cloud Blog

APRIL 25, 2017

T houghtful: In a give-to-get economy, we must be mindful of content that delivers value beyond demand generation. Richard created cooking videos featuring food from fabulous Viking River Cruise destinations such as Portugal and France. Analytics: Empower your entire marketing organization with relevant and customizable dashboards.

CMO

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), Here’s a great example: Love Child Organics was looking to expand their presence in the baby food industry by growing their email marketing list. Implement an email sign up form that allows users who aren’t ready to purchase to still give you their email address.

Email Marketing

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics

Duct Tape Marketing

MARCH 14, 2017

And if you rewind the very long story short, is I launched a YouTube series, 52 videos back in September of 2012, a year later it wasn’t doing what I wanted so I really got geeky with YouTube analytics and figured things out. That will spread the love for both of you and give your book new life.

Communications

Hootsuite

NOVEMBER 28, 2022

What is the difference between CEM and CRM? Customer experience management (CEM) and customer relationship management (CRM) are different perspectives on the same relationship. But while CRM focuses on the company’s view of a customer, CEM looks at the customer’s view of the company. Take dog food suppliers Chewy, for example.

Management

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Well…is generative AI something new? Generative AI. Everyone is talking about artificial intelligence.

Whitepaper

Sprout Social

DECEMBER 21, 2022

Take cues from brands like Impossible Foods. Posted by Impossible Foods on Sunday, November 20, 2022. Also, it’s a prime place for curating user-generated content like customer photos and videos so your fans can see your product or service in action. It boosts lead generation. What is paid social media ? .

Food

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? image source.

Marketing Strategy

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product

Lusha

JANUARY 1, 2022

You’ll spend a significant amount of time looking over CRM reports, ensuring leads are being followed up on, and reviewing leads that are about to be dumped as well as current proposals. Your job is to generate additional revenue after the first sale by offering upgrades, service renewals, or contract extensions.

B2C

Hubspot Marketing

FEBRUARY 24, 2025

Most of the online chatter has focused on generative AI (tools like ChatGPT or Claude). Instead of creating something as generative AI does, agentic AI accomplishes specific tasks autonomously. Imagine AI handling user data collection, process, and insight generation. Does the user experience make sense to me?

Transform