Search Engine Land

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Click here to view more Search Engine Land webinars.

Customer Acquisition 88

Customer Acquisition Digital Marketing Marketing Marketers 88

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. The first step of this article is on how to get started with analytics. What is a data-driven marketing strategy?

Analytics 64

Analytics Marketing Strategy Customer Acquisition Marketing 64

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 144

Transform Marketing Marketers Analytics 144

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 120

Customer Acquisition User-Generated Marketing Marketers 120

Lynton Web

OCTOBER 27, 2023

In the digital age, where consumers are more empowered and informed than ever, businesses must pivot their strategies to meet them where they are. Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Read next: Real-world location data analytics tools during the pandemic.

Customer 81

Customer Customer Acquisition Retail Acquisition Marketing 81

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. This involves: Gathering details on their ideal customer profile (ICP). In short, you’ve done nothing at all.

CRM 105

CRM Digital Marketing Customer Acquisition Communications 105

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 107

Transform CMO Customer Acquisition Retail 107

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. 5 Actionable Content Marketing Lessons for SaaS. Topics covered in SaaS content are often technical.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Martech

JUNE 17, 2022

Experience improvement (XI) is understood by InMoment as the project of better anticipating and meeting both customer and employee needs through active listening, analytics, data management and reporting. ReviewTrackers aims to use use customer feedback to accelerate new customer acquisition and support customer retention.

Management 76

Management Customer Acquisition Analytics Digital Marketing 76

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Thought Leadership 103

Thought Leadership Customer Acquisition Key Performance Indicator Price 103

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Will The European Union Decide IP Addresses Are Personal?

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 64

Advertising Advertisers Customer Acquisition User-Generated 64

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Hubspot Marketing

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts.

Marketing Plan 134

Marketing Plan Customer Acquisition Marketing Marketers 134

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Advertising 108

Advertising Advertisers Transform Customer Acquisition 108

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

CRM 124

CRM Marketing Marketers Customer Acquisition 124

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses. Web Content: .

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Increased marketing ROI. Get the daily newsletter digital marketers rely on.

Direct Mail 88

Direct Mail Customer Acquisition CRM Analytics 88

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Inbound Marketing 103

Inbound Marketing Marketing Marketers Direct Mail 103

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What is marketing automation?

Customer 90

Customer Branding Social Media Marketing CRM 90

Adobe Experience Cloud Blog

MAY 11, 2018

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. What’s a “Fearless Marketer” Anyway? In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Still, fearless marketers aren’t deterred.

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Marketers 134

Sachs Marketing Group

DECEMBER 4, 2023

By investing in SEO, businesses build a robust online presence that can withstand market changes and technological advancements. These elements are crucial for sustaining and growing a business in the increasingly digital-centric market. SEO strategies, when implemented effectively, accumulate benefits over time.

SEO 52

SEO Customer Acquisition Advertising Advertisers 52

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Here's how: Talent. That could be a book!).

Inbound Marketing 112

Inbound Marketing SEO Transform Communications 112

Orbit Media Studios

JANUARY 26, 2022

Growth marketing is a crucial piece of the success puzzle for any business. It focuses on agility and leveraging analytics to make more data-driven decisions. You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy.

Marketing Strategy 61

Marketing Strategy Key Performance Indicator Marketing Marketers 61

Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. What about predictive should you marketers take note of?

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Welcome Software

NOVEMBER 17, 2022

Without it, you’ll find yourself running into barriers that obstruct the success of your marketing efforts and the ability to deliver true customer personalization, at scale with speed. Key performance metrics often relate to things such as: Increasing monthly recurring revenue generation (with better-performing digital content).

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40

Welcome Software

NOVEMBER 17, 2022

Without it, you’ll find yourself running into barriers that obstruct the success of your marketing efforts and the ability to deliver true customer personalization, at scale with speed. Critical information is broken down by: Experiment Description – What problem are you trying to solve for the customer?

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40