Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. ” Marketers need to develop strategies that align with this new reality.

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketers 90

Marketers Marketing CRM Customer Journey 90

Martech

JULY 22, 2025

Invest in or leverage tools that provide multi-touch attribution to understand how different channels contribute across the customer journey before scaling. Dig deeper: Why the future of marketing depends on a smarter MOps function 3. Define clear KPIs for the pilot phase (e.g.,

CRM 60

CRM Thought Leadership Customer Acquisition PR 60

Duct Tape Marketing

AUGUST 22, 2024

Leadership goes beyond just creating a plan—it’s about guiding the entire marketing function to support business growth. [10:34] 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? And it goes hand in hand I think with a brand strategy.

CMO 86

CMO Customer Journey Transform User-Generated 86

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Depends on your target audience.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Dig deeper: When and how to move beyond performance marketing to brand strategy 3. One way is by tackling decision paralysis — a common roadblock in the customer journey. Demand generation drives action.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Martech

APRIL 18, 2025

Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams.

Transform 88

Transform Communications Customer Journey User-Generated 88

Search Engine Land

JULY 24, 2024

Issues with the market Market conditions can significantly impact your PPC performance. Market conditions are trickier, so make sure to include non-account information as well. Here’s how to identify market-related issues. Additional tools Google Analytics : For deeper insights into on-site user behavior.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

JUNE 18, 2025

. “Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Relay42 CEO Christiaan van der Waal in a statement announcing the release. Several digital experience and analytic vendors acquired CDPs over the past year.

eCommerce 64

eCommerce CRM Customer Journey Advertisers 64

Vertical Response

JUNE 18, 2025

Many users are drawn to the appeal of using one app to manage multiple marketing workflows, as some platforms offer all-in-one solutions for integration and automation. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform 52

Transform CRM User-Generated Price 52

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Customer Success Operations Specialists : Responsible for improving customer onboarding, engagement, and retention processes to maximize the value of each customer over time.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Animalz blog

JULY 22, 2025

26:16) Mallory challenges the usual thinking about content analytics. Like you become really great partners with the other parts of your marketing work, integrated marketing, performance marketing, whatever it is, and figure out how you answer what they need with something that is strategic, that creates that space around topics.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Advertisers 57

Sachs Marketing Group

JULY 18, 2025

Consider the modern customer journey: A consumer might first encounter a brand through a YouTube ad, later search for related products, see display ads across various sites, and finally convert through a branded search. When users get answers directly from Google, those interactions become invisible to traditional tracking methods.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform User-Generated 52

Martech

JUNE 20, 2025

The promise Data-driven credit distribution across all touchpoints based on sophisticated statistical modeling and comprehensive customer journey analysis across every touchpoint. Finally, you’ll move beyond crude last-click attribution to elegant, nuanced measurement that captures the full complexity of modern customer journeys.

Customer Journey 90

Customer Journey CMO Energy Price 90

Martech

JANUARY 13, 2022

Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns.

Analytics 117

Analytics Customer Journey Marketers Marketing 117

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. “The most valuable commodity we have in terms of customer engagement today is information.

Customer Journey 98

Customer Journey Customer B2C Price 98

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 99

Analytics Real Estate CRM Communications 99

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Measure long-term performance.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketers 141

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Transform 126

Transform Customer Journey Analytics Digital Marketing 126

Martech

MARCH 1, 2023

Delivering a unified view of the customer. Many companies struggle to manage the complexity of the customer journey effectively. Dig deeper: 3 ways to deliver more relevant customer experiences The importance of data in omnipresent marketing Data’s role in modern marketing cannot be overstated.

Customer loyalty 128

Customer loyalty Customer Journey Marketers Marketing 128

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Build Relationships with IT and Finance.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. Many B2B marketers look to conversions and leads as the main objective of their marketing activity.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. By ignoring non-branded terms your searchers use, you’re losing customers to competitors. Product marketing teams have metrics to chase, and this content approach supports that.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

JULY 21, 2022

Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience. analytics) and qualitative (e.g. Our world is always changing, and so are your customer’s needs and context.

Customer 126

Customer Customer Journey Customer loyalty Advertisers 126

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Martech

MARCH 18, 2022

What we can help those customers with is replace their attribution and give them a bit more flexibility around it.” ” Get the daily newsletter digital marketers rely on. ” LeanData provided visibility into all the touchpoints on the customer journey, but for Liang that’s not the end of the matter.

Whitepaper 128

Whitepaper Customer Journey Marketers Marketing 128

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 122

Email Marketing Analytics B2C Energy 122

Hubspot Marketing

JANUARY 23, 2023

For example, omnichannel marketing is all about meeting your customers where they are and creating a smoother customer journey. Investing in identifying and understanding your target audience is key to giving customers a great experience with your brand. How Do Marketing Leaders Measure Their Performance?

Marketers 111

Marketers Marketing Promotion Management 111

Martech

MARCH 4, 2022

Orders are the main KPI, but the other steps on the way to purchase also have analytical value. If so, keep optimizing until CPA is reduced, he explained. Also, gather data. Tag all events. Pass it back to the vendor.” O’Connor said. Maybe those steps can be adjusted to produce greater results?

Customer 111

Customer Customer Acquisition User-Generated CRM 111

Sprout Social

JULY 31, 2018

Engagement is at the core of everything a social marketer does and everything a brand is. The customer journey is vast and will always be, to some extent, untrackable. Yes, even with AI and predictive analytics and those brain chip implants that are coming next (just kidding…sort of). It’s the heartbeat.

Energy 79

Energy Health Customer Journey Analytics 79

Duct Tape Marketing

AUGUST 22, 2024

Leadership goes beyond just creating a plan—it’s about guiding the entire marketing function to support business growth. [10:34] 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? And it goes hand in hand I think with a brand strategy.

CMO 66

CMO Customer Journey Transform User-Generated 66

Bannerflow

APRIL 6, 2023

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment. Analytics platforms.

Management 79

Management User-Generated Inbound Marketing CRM 79

AWeber

MAY 22, 2024

However, hosting your landing page offsite, on a dedicated marketing platform, is a great option for people who: Don’t want to tackle the design challenges required to remove all website elements (such as site navigation and sidebars) that could distract from the page’s conversion rate. Segment and personalize your marketing content.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105