Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey.

Content Marketing

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Search Engine Land

SEPTEMBER 17, 2024

Lead generation : Attract potential customers and grow your audience. Measuring success You must understand how your content performs to refine your content strategy and maximize impact. Third-party tools : Hootsuite, Sprout Social and Buffer offer cross-platform analytics and advanced reporting features.

Key Performance Indicator

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Marketing handles the editing, SEO optimization and promotion.

Thought Leadership

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

Transform

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. The key word here is key. Download now What are social media KPIs?

Analytics

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. “Customer research isn't just part of my strategy,” she says. Which types of social media content led to the most profile visits?

Social Media Marketing

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. Not only is gift-giving a custom for many of these holidays, but they’re often accompanied by local events like festivals and markets, which also encourage spending.

Retail

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?) Are customers complaining about shipping times?

Analytics

Buffer Marketing

OCTOBER 2, 2024

Image Source Use Brand24 as a competitor research tool to find how your competition is promoting their products or services and where you can improve. Its competitor analysis features include analyzing your competitors’ strategies, ad spending, opinions on customer review sites, website traffic, app downloads, and more.

Price

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power. Together, it's a powerful combination.

Transform

Welcome Software

MARCH 12, 2025

And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process. Customer service insights. User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics.

Product

Marketing Insider Group

FEBRUARY 12, 2025

Professionals use data-driven strategies and analytics to optimize campaigns, resulting in better ROI and faster performance improvements. The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms.

Advertisers

SocialPilot

JUNE 27, 2025

Bring in your sales or customer team: They’ll tell you what your audience is actually asking and that shapes better goal-aligned content. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. Focus on the ones that tie to intent and action.

Thought Leadership

Sprout Social

AUGUST 6, 2025

By meeting them on a network they trust and engage with daily, even if for entertainment, universities can boost visibility during key recruitment periods and highlight what makes them unique. Targeted paid promotion TikTok offers a bunch of paid promotion options, like TikTok ads , that go beyond just in-feed ads.

Education

Lynton Web

MAY 8, 2025

Incorporate strategic urgency elements : Add time-sensitive promotions with clearly displayed countdowns for special membership offers, seasonal promotions, or enrollment periods with waived registration fees. Design visual "limited availability" indicators for programs with capacity constraints or high-demand time slots.

Transform

SocialPilot

JULY 17, 2024

Infographics and informative videos are the top-performing content formats, helping to make financial topics more understandable. Twitter and TikTok are the key platforms for sharing insights, while Facebook and Instagram help build a broader community and customer trust. Facebook posts per week: 3.0 Facebook posts per week: 3.0

Transform

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy

Vertical Response

APRIL 5, 2025

Google Ads helps you attract new customers with targeted online ads. Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Conversion tracking and analytics are key components of advanced Google Ads strategies.

Advertisers

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

CRM

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. These insights can then inform your content production and promotion strategies. Use these YouTube analytics tools to boost your marketing. YouTube Analytics.

Analytics

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics

Hubspot Marketing

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Customer

Martech

JUNE 13, 2023

The company refreshes the menu and customer experience with new limited-time offers (LTOs) and drive-thru ordering for guests. Behind all these changes is a close connection with customers supported by measurement and analytics tools. Shake Shack can use this feedback to monitor and measure key performance indicators.

Customer

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. It also encompasses email and SMS promotion.

Digital Marketing

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA).

Analytics

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Marketing Strategy

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator

Neil Patel

NOVEMBER 16, 2021

Friction prevents a customer from moving to the next stage in the sales cycle. However, fortunately, there are plenty of friction points dealerships can address before a customer ever steps on the lot. You only need to set up your campaign once to promote your entire automotive inventory. Put simply: Friction is a sales killer.

Shoppers

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Shopping tags direct customers to buy products instantly from your website or the Instagram app. Let them know about any promotional campaigns you’re running. Promote your products with organic posts.

eCommerce