Electrolux’s data and analytics roadmap to improved customer experience
Martech
AUGUST 3, 2023
They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. But to implement this kind of change, Electrolux needed a roadmap.
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