Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketing Marketers Direct Mail 144

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder.

CRM 116

CRM Thought Leadership Finance Shipping 116

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

illumin

JUNE 12, 2025

Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Use a countdown approach that highlights key shipping deadlines to create urgency. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads. This marks a jump from $22.4

Advertising 75

Advertising Advertisers Shoppers Shipping 75

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketing 111

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

AWeber

JUNE 9, 2025

Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away. What Is Email Marketing Automation for Ecommerce? Email Marketing Automation Best Practices for Ecommerce Ready to start?

eCommerce 54

eCommerce Shoppers Shipping Transform 54

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Even something as simple as a branded business card snuck into your shipped orders is a smart move. Try your hand at social advertising.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients.

Transform 52

Transform Email Marketing Analytics Marketing 52

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve. Now this is a bus you don’t wanna miss!

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results.

Email Marketing 98

Email Marketing Marketing Marketers Promotion 98

Vertical Response

FEBRUARY 6, 2023

According to a study by Prosper Insights & Analytics for the National Retail Federation , the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Win customers’ hearts and business with swoon-worthy email marketing promotions.

Email Marketing 93

Email Marketing Customer Retail Shipping 93

Neil Patel

SEPTEMBER 9, 2020

Maybe you want to send visitors a reminder email when they exit your website with something in their cart. Perhaps you’re interested in creating customer profiles and analyzing advanced analytics. Think carefully about what you need and what would be nice to have. 5 – WooCommerce Review — The best for WordPress websites.

eCommerce 145

eCommerce Shipping Price Management 145

Martech

JUNE 9, 2025

Why embedding is non-negotiable for CreativeOps teams Unlike more standardized martech functions (like email marketing and website analytics), CreativeOps spans an incredibly diverse set of use cases, including: Campaign management. They’re proven business outcomes that stem from moving beyond the transactional baseline.

Transform 68

Transform Customer Acquisition Shipping Management 68

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Best ecommerce email marketing tool Email marketing tools automate, personalize, and track email campaigns.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Adobe Experience Cloud Blog

DECEMBER 26, 2013

Did they abandon their cart after entering an incomplete billing address, or was it after your website revealed the shipping fees? But to understand where the customer left off, you need analytics. Remember, if you send too many emails, your irritated future-customers are likely to mark them as spam. Email Marketing'

Shoppers 134

Shoppers Shipping Thought Leadership Retail 134

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. When it comes to selecting a premier email marketing platform , Insider stands out.

Customer 52

Customer CRM User-Generated Transform 52

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment. 2018 State of Email Analytics.

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Calvyn Lee Blog

OCTOBER 8, 2022

You have a million moving parts to worry about, from picking a niche, choosing suppliers, and choosing the products, to establishing your marketing channels, analyzing the competition, and keeping up with shipping. Google Analytics: In order to know exactly where to go next, you have to understand where you are now.

Shipping 130

Shipping eCommerce Logistics User-Generated 130

Sprout Social

JANUARY 27, 2025

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Even something as simple as a branded business card snuck into your shipped orders is a smart move. Try your hand at social advertising.

Retail 81

Retail Shoppers User-Generated Customer Journey 81

Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

Shipping 114

Shipping Retail Customer Journey Analytics 114

Neil Patel

FEBRUARY 3, 2021

For instance, there’s Yoast SEO for website and content optimization, WooCommerce MailChimp for email marketing, and WooCommerce Google Analytics to track store performance. Having multiple payment gateways and shipping options is very attractive for customers living in various locations and countries.

eCommerce 142

eCommerce Shipping Analytics SEO 142

AWeber

MAY 30, 2025

Clear Call to Action: Every email or sequence nudges the subscriber toward a logical next stepwhether thats downloading a resource, scheduling a call, or making a purchase. For deeper insights on segmentation and content strategy, check out AWebers guide to email marketing best practices.

Customer 54

Customer Education Shipping eCommerce 54

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Analytics data. Then, I’ll use AI to spot potential gaps. This ensures the foundation reflects real expertise. Blog posts. Academic papers.

eCommerce 94

eCommerce Shipping Transform User-Generated 94

Vertical Response

JANUARY 26, 2025

Analyzing subject line performance and employing A/B testing are essential strategies for optimizing email marketing efforts and improving open and click-through rates. Why Subject Lines Matter in Email Marketing Email subject lines are pivotal in determining the success or failure of a marketing campaign.

Email Marketing 52

Email Marketing Communications Promotion Shipping 52

Neil Patel

SEPTEMBER 9, 2020

Then link your Buy Now button to the shopping cart and encourage buyers to meet the deal or shipping threshold you’ve set. Boost Your Email Marketing ROI with Buy Now Buttons. Email marketing is important for generating sales for your business. Tracking and Analytics For E-Commerce Buy Now Buttons.

Shoppers 145

Shoppers Affiliate Marketing User-Generated Health 145

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

CRM 133

CRM Marketing Marketers Customer Journey 133

Sprout Social

JANUARY 26, 2023

Similarly, if you’re selling machine parts, partner with a delivery company that can fulfill orders for your clients and provide them discounts for choosing that shipping method. That means adding social media sharing buttons, such as a “Share to Facebook” button, on your website, blog posts and email marketing campaigns.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Neil Patel

FEBRUARY 19, 2021

Built-in email marketing: One of my favorite Squarespace features is their built-in email marketing tool. To put it simply, it’s an add-on that empowers you to build eye-catching emails with beautiful templates without having to go through a third party. And you get plenty of integrated analytics to boot.

eCommerce 143

eCommerce Price SEO Shipping 143

Use Insider

OCTOBER 2, 2024

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market.

Email Marketing 52

Email Marketing User-Generated eCommerce Price 52

Neil Patel

OCTOBER 26, 2020

They’re choosing to work with established companies like Amazon who are willing to offer free two-day shipping. If you’re using a tool like Google Analytics, you’ll want to make sure you’re filtering out traffic from bots or spam. But now, 30+ of these companies are on life support. Precise customer targeting.

eCommerce 144

eCommerce Retail Shoppers Shipping 144