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How to create a complaint management system to protect your brand reputation

Sprout Social

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

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Infutor acquired by risk management vendor

Martech

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. households.

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17 social media management tips for productivity and organization

Sprout Social

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

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How to avoid decision fatigue in SEO

Search Engine Land

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. Every choice consumes a portion of your finite decision-making energy. The brain isn’t equipped to differentiate between decisions of varying importance.

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Google Analytics 4 Update: How to get ready for the future of analytics

Use Insider

All you need to know about Google Analytics V4. Google Analytics 4 is a full-proof analytics solution for modern-day marketers to avoid leaving business-critical insights on the table. We’ve rounded up some key capabilities that are strikingly different from universal analytics and how they’d help. Source: Google ).

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Instagram analytics tools.

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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

Audience targeting Digital activities account for 4% of the global carbon footprint, with energy consumption increasing annually by 9%, The Shift Project reports. You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale.