SocialPilot

JUNE 19, 2025

Watch for sudden spikes in negative comments or viral complaints using a social media analytics dashboard. Brands with detailed social media analytics know how they reacted and what could be improved in the future, and are well prepared for such crises. Keep an eye on mentions, hashtags, and audience sentiment.

Management 59

Management Branding PR Gen Z 59

Neil Patel

JULY 22, 2025

Wendy’s built their brand on X with snarky one-liners , but the food chain takes a more curated and visual approach on Instagram. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. But you can’t force it. Did it drive real behavior?

Branding 63

Branding Gen Z PR Millennials 63

Businesses Grow

MAY 19, 2025

This combination of a wooded lodge, generous people, great food, big brains, and relaxing fun ignites people and takes them to a new level of competence and confidence. She didnt just talk about the importance of authenticity; she showed us how different generations construct it. It is a retreat, after all.

Gen Z 73

Gen Z Customer Journey Branding User-Generated 73

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 125

Gen Z Food Influencer Marketing Marketing 125

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 130

Gen Z Branding Food Transform 130

Hootsuite

DECEMBER 2, 2019

Then, dig deeper with social media analytics. Imperfect Foods gained important audience insights with Pinterest’s interest targeting. This food is perfectly good for eating, but it doesn’t meet the visual standards required for sale in grocery stores. Without these produce boxes, the food would be wasted.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 139

Gen Z Entertainment Law Fashion 139

Hubspot Marketing

MAY 16, 2023

Professional Uses Photo-sharing platforms would be helpful to companies like restaurants or stores that want to take photographs, display content, and update followers about their food, goods, or products in a crisp, clean way. Platforms like YouTube and Vimeo often offer analytics. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

JANUARY 18, 2023

Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok.

SEO 136

SEO Gen Z User-Generated Advertisers 136

Hootsuite

JUNE 18, 2020

The maximalist food photo. For a long time, food images on Instagram were tidy and refined: a square of avocado toast on a pastel plate, an artful cappuccino, a perfect Momofuku cake. Instead, viewers are craving food that looks vibrant and messy. Photo: @conpoulos, food styling: @simoncooks). View this post on Instagram.

Food 145

Food Gen Z Fashion Marketing 145

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. Let’s face it, we love videos. And when it comes to marketing, this still rings true. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

DECEMBER 9, 2020

In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. When COVID-19 hit, citywide lockdowns forced many people indoors.

Gen Z 136

Gen Z Entertainment Food Health 136

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. Look at your Instagram analytics frequently to see which type of social posts and content type performs the best for your audience.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 34% of users aged 16-24 (Gen Z) follow influencers on social media, so it’s definitely worth trying if younger generations are your target audience. A post shared by Netflix US (@netflix). Get Started.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Neil Patel

JANUARY 20, 2021

While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. It’s similar to Instagram Analytics , and you can see: Video views over the last 7-28 days Profile views Follower growth Trending videos When your followers are online.

Gen Z 144

Gen Z Real Estate Thought Leadership Food 144

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Beyond your own research, consider using your YouTube analytics to assess what’s already getting traction. Food for thought: videos targeting “beginners” were up by 50% in 2020.

Gen Z 140

Gen Z Real Estate Education Entertainment 140

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. Generate content for your account. Build trust. Develop your credibility.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Sprout Social

JANUARY 16, 2020

food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Regardless, social media analytics via Sprout can break down the performance of individual pieces of content and campaigns alike. For example. Demographic data. Maybe it’s a video.

Gen Z 128

Gen Z Marketing Marketers Promotion 128

Hootsuite

APRIL 4, 2023

#401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share [link] pic.twitter.com/Asy0qeuK18 — Generous Heart (@GenHeartUSA) March 22, 2023 LinkedIn is where professionals go to find jobs and talk shop. And as mentioned, you can view the analytics in one place.

Non-Profit 128

Non-Profit Gen Z Real Estate Fashion 128

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. McDonald’s is a company that’s undergone a lot of scrutiny for its food’s quality. population. Your Questions.”

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 122

Entertainment Gen Z Education Food 122

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Hosting Tribunal) Food blogs lead in popularity, with 42.8% Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. SEMrush) The U.S. Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

JUNE 5, 2023

Study up on your target audience and understand just who your followers are now by reviewing your social media analytics and practicing social listening. You’ll use a pretty different tone depending on whether your audience is made up of Gen Z Canadian boys or Japanese grandmas. Yeah, I’ll visit that link in bio.

Transform 121

Transform Gen Z Food User-Generated 121

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Although younger, Gen Z is a powerful and profitable segment.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

CXL

OCTOBER 26, 2022

But is it just kids and Gen Z scrolling and buying on the app? Use this analytics tool to make data-driven decisions and connect with creators who resonate with your audience. Schedule the stream when your audience is most active on the platform by looking at your TikTok analytics. Users spend on average 10.85

Customer 95

Customer Entertainment User-Generated eCommerce 95

Power Digital Marketing

DECEMBER 3, 2022

Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. Step 7: Utilize TikTok Analytics. Enter: TikTok Analytics. Understanding Your Analytics. With only 80 characters, think brief but impactful. Follower growth. Video views. Demand Sage.

Gen Z 52

Gen Z Social Media Marketing User-Generated Thought Leadership 52

Unbounce

JUNE 23, 2023

But yeah, we do deep customer journey analytics, you know, so we’re able to map the whole B2B customer journey from the time a customer visits you, and we’re able to track them while they are still anonymous. [00:27:57] Super interested about this area. [00:11:34] 00:11:34] Molly: Thank you so much.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Unbounce

APRIL 18, 2024

” but you can relax as it’s not just another Gen Z term you need to learn. If you work in food and catering, you’re looking at a 9.8% Before generating a formal test hypothesis , identify the challenge you face and brainstorm ideas on how to overcome it. Next, double-check your analytics tools (i.e.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 132

Gen Z Whitepaper Influencer Marketing User-Generated 132

Sprout Social

SEPTEMBER 7, 2021

The latest collaboration builds on both Saweetie’s growing popularity as well as her die-hard fanbase, who already have generated hundreds of thousands of Likes and Shares for McDonald’s social posts. Partnering with young artists and creators not only drives awareness but real business results for fast-food chains.

Gen Z 143

Gen Z User-Generated Millennials Shoppers 143

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. By analyzing your analytics and results, you find out what your audience responds to best. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145