Traackr

JUNE 24, 2025

How Can Brands Get in the Game If your brand touches fashion, beauty, lifestyle, or even food and drink, this is an opportunity worth considering. From green-themed hauls to daily outfit reveals and POV skits, each piece brought their audiences along for the ride. It’s to partner with the creators who are building what comes next.

Gen Z

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts.

Advertisers

Buffer Marketing

APRIL 22, 2025

There are plenty of such tools in the market, but my favorite is Buffer. Not only is it super easy and intuitive to use to connect your social channels and schedule video content, but it also has built-in social analytics, engagement features, AI capabilities, and a lot more. It’s the whole package.

Video Marketing

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. You’ll likely want to partner with micro-influencers when promoting direct-to-consumer (DTC) brands, lifestyle companies, or growing e-commerce businesses that want ROI-friendly influencer marketing.

Branding

Sprout Social

JULY 23, 2024

Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. UK companies are no different.

Influencer Marketing

Businesses Grow

MAY 19, 2025

This combination of a wooded lodge, generous people, great food, big brains, and relaxing fun ignites people and takes them to a new level of competence and confidence. Many marketers also benefit from the free heat mapping and session recordings provided by Microsoft Clarity. It is a retreat, after all.

Gen Z

Hootsuite

OCTOBER 30, 2024

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. Age, gender, and location can help you understand who your followers are.

Management

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. But things change, right?

Influencer Marketing

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Analytics

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them. Sound simple?

Influencer Marketing

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z

Neil Patel

SEPTEMBER 22, 2020

Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America. The business option gives you more analytics. You’ve heard it before–don’t ever sleep on your analytics.

Fashion

Adobe Experience Cloud Blog

DECEMBER 3, 2018

You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. Those not educated in web personalization , marketing/sales hand-off strategies, and customer journey analytics will understandably be lost when you start to explain how you’re spending your time. It happens every year. Holidays: Handled.

Food

Hootsuite

MAY 9, 2023

Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Influencer marketing.

Whitepaper

Hootsuite

JUNE 1, 2022

Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers ) typically have extremely high engagement , which is often what brands are looking for. Analytics and stats from your account. For example, if you know this cat food brand does an annual St.

Branding

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. Opportunities for accounts to interact.

Gen Z

Neil Patel

MARCH 4, 2021

Amazon’s Brand Analytics dashboard provides metrics and all the information you need to improve ad performance and boost page views. For a dog food company, that might mean showcasing products by dog size or diet. Measure Performance With Brand Analytics. Optimize Campaigns With Storefront Insights. Conclusion.

Analytics

Hootsuite

APRIL 20, 2020

Keep a close eye on your analytics. Looking at your Instagram analytics is, not surprisingly, one of the best ways to get insight into not just how your audience feels, but how the algorithm sees your brand. Analytics will tell you what you’ve done right, but it’s up to you to figure out how to run with that success.

Real Estate

Neil Patel

JULY 26, 2021

A Starbucks customer sees the post and gets excited about a new drink or food item they can try. Plus, they get to promote a partner product and benefit from influencer marketing at the same time! Other tools, such as Google Analytics , Sprout Social , and Hootsuite Analytics offer data (though not all of these tools are free).

Social Media Marketing

Hootsuite

APRIL 8, 2021

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. Check the analytics on your other social media channels to learn who follows you there. Collaborate with Instagram influencers.

User-Generated

Sprout Social

SEPTEMBER 14, 2023

To find your own best times to post, pay attention to your TikTok analytics and when your audience is most likely to be online. Work with influencers Speaking of well-known creators, partnering with them as part of your influencer marketing strategy can be a great way to reach an even wider audience on TikTok.

User-Generated

Neil Patel

JULY 31, 2021

For example, you might use Google Analytics or email automation software to measure your success rates. Other ways you might build interest in your brand include, for example, trying influencer marketing, hosting interviews, creating informational guides, and designing printable checklists. Generate Interest and Desire.

User-Generated

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Branding

Many Chat

JUNE 3, 2022

showing food shots if you own a restaurant supply store) will help shake things up. Since those who already follow that influencer will want to see what they say about your brand, they may end up following your brand as a result. Read more about influencer marketing. Measure your Instagram marketing efforts.

eCommerce

Hootsuite

AUGUST 1, 2019

Help them find you by signing up with an influencer marketing platform. On a positive note, brands are eager to seek out effective influencers. Approached ethically, affiliate marketing is actually a smart, and well-established angle on marketing. Instagram analytics tools will help you measure your success.

Affiliate Marketing

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. It’s ideal for fashion, home decor, food, and DIY businesses, as it can drive high-quality referral traffic to websites.

Social Media Marketing

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. Food for thought: in a day and age of online shopping and fast-paced transactions, there’s one thing that can set your brand apart from the rest—unbeatable customer service.

Retail

Hootsuite

JANUARY 13, 2022

Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? This is why people don’t trust marketers or advertisers. More cost-effective than influencer marketing. Next to nothing.

User-Generated

Neil Patel

JANUARY 18, 2023

Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines. Not yet convinced?

SEO

Sprout Social

MAY 8, 2019

Over time you can take advantage of a hashtag analytics tool such as Sprout which can clue you in on top-performing tags and new ones to experiment with. Enter the rise of influencer marketing. Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count.

Promotion

Hubspot Marketing

NOVEMBER 25, 2019

Socialbakers is an AI-driven social media management platform that provides advanced audience insights, an influencer marketing discovery and tracking dashboard , a unified content feed that allows you to see posts on all of your platforms, an analytics dashboard, and smart scheduling tools that can suggest optimal post times.

Price

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. Below is the Instagram page of food vlogger Kiley O’Donnell who has around 280k followers.

Branding