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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Reviewing branding.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Where does your target market overlap with TikTok users? Step 6: Dig into analytics. Analytics take the guesswork out of content strategy: they prove what’s working — and what’s not.

Gen Z 145
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6 integrations to get more from your social media management platform

Sprout Social

Scenario: A nonprofit is reinvesting in Instagram to entice more Millennial and Gen Z engagement , with the goal of cultivating future donors. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow. Sprout integrations: Google Analytics, Bitly.

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185 TikTok Captions That Actually Work

Hootsuite

First, you should know the basics about your target market : Where do they live? By looking at your TikTok analytics , you can learn specific demographic details about who engages with your content. Are we leaning into millennial cringe or Gen Z chaos? What languages do they speak? What is the gender balance?

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. For starters, nail down your target audience and the different sub-groups within that audience. But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters.

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