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SEO Analytics: The “I Can’t Believe It’s This Easy” Guide

Backlinko

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. And they’re particularly concerned with the ROI of your SEO efforts. And what’s not.

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11 of the best free tools every SEO should know about

Search Engine Land

Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. Screaming Frog SEO Spider Screaming Frog SEO Spider is probably the best free tool available. Dig deeper: 5 free SEO tools and plugins to try 4.

SEO 111
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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

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7 SEO Tools Every Search Marketer Needs In Their Arsenal

Jeff Bullas

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. Here are the seven absolute essential SEO tools this guide will cover: 1. Yoast SEO 4. Detailed SEO Extension 5.

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How to Create an SEO Budget for Max ROI

Hubspot Marketing

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO 130
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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

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How to select a CMS that powers SEO, personalization and growth

Martech

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Automating key SEO tasks like redirects, URL updates, sitemaps, breadcrumbs and page speed optimizations especially during site edits, migrations, or deletions. Allowing easy addition and editing of schemas based on content architecture.

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