Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Data analytics: Use data like your email analytics to continuously refine your approach.

Management

Martech

SEPTEMBER 18, 2024

Leverage data and analytics: Anticipate micro-moments Use data to understand and predict micro-moments. Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems. Tailor your content and promotions to these insights.

Customer

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Marketers are encouraged to test, iterate and refine strategies without fear of failurebecause AI and real-time analytics allow for immediate course correction.

Transform

Martech

JULY 1, 2025

Marketing handles the editing, SEO optimization and promotion. The alternative: Shared marketing dashboards with full-funnel KPIs Develop unified dashboards that present key performance indicators (KPIs) across the entire marketing funnel, showcasing how different activities contribute to shared business objectives.

Thought Leadership

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?) X/Twitter analytics are only available to premium users.

Analytics

Vertical Response

NOVEMBER 20, 2024

Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator

Customers.ai

JANUARY 6, 2025

Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Personalize Your Offers : Use behavioral data to craft promotions that feel like they were made just for that customer. And thats what we are going to talk about here.

Customer

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. Net promoter score (NPS) Your net promoter score measures your followers’ brand loyalty.

Analytics

Sprout Social

JULY 18, 2025

With that in mind, e-commerce brands typically tailor their content to leverage this spending frenzy, showcasing countdowns and promoting their products, discounts and offers. Think gift guides for Christmas, sales promotions for Boxing Day and year-in-reviews for New Year’s Eve.

Retail

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. Once you set your goals, it’s best to convert them into KPIs or key performance indicators.

Social Media Marketing

Buffer Marketing

OCTOBER 2, 2024

Image Source Use Brand24 as a competitor research tool to find how your competition is promoting their products or services and where you can improve. You can monitor competitors' strategies by checking for brand mentions and diving deeper into their social media engagement and analytics. Prices start at $249/month/user.

Price

Marketing Insider Group

FEBRUARY 12, 2025

Professionals use data-driven strategies and analytics to optimize campaigns, resulting in better ROI and faster performance improvements. The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms.

Advertisers

Lynton Web

MARCH 28, 2025

For multi-concept restaurant groups operating with different reservation technologies, this integration flexibility ensures comprehensive data capture and consistent guest experience tracking across the entire portfolio, eliminating blind spots in your customer journey analytics.

Transform

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. Competitive intelligence Tools like Sprout Social and Klue provide insights into competitors' strategies, market positioning, and performance metrics.

Product

Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. For example, if you want to promote a travel product to a luxury audience, partner with a content creator who caters to that audience.

Influencer Marketing

Sprout Social

AUGUST 6, 2025

By meeting them on a network they trust and engage with daily, even if for entertainment, universities can boost visibility during key recruitment periods and highlight what makes them unique. Targeted paid promotion TikTok offers a bunch of paid promotion options, like TikTok ads , that go beyond just in-feed ads.

Education

SocialPilot

JUNE 27, 2025

Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources. Most brands fall into one of two traps: being overly promotional or overly generic.

Thought Leadership

Lynton Web

MAY 8, 2025

Incorporate strategic urgency elements : Add time-sensitive promotions with clearly displayed countdowns for special membership offers, seasonal promotions, or enrollment periods with waived registration fees. Design visual "limited availability" indicators for programs with capacity constraints or high-demand time slots.

Transform

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. With the built-in social media analytics, you can track all of your profiles’ key performance indicators (KPIs).

Transform

Vertical Response

JUNE 4, 2025

Most companies use promotional emails to boost awareness and engagement, especially for events or product launches. Whether its sharing insightful blog posts, announcing new products or services, or offering exclusive promotions, email marketing helps increase awareness and keeps your brand in front of your target market.

Branding

Welcome Software

JANUARY 24, 2025

things change Step 2: Get everyone in your team aligned Define team values alongside marketing goals Clarify individual roles and responsibilities between key stakeholders Establish a common direction and theme for all work Acknowledge realistic timelines for specific work (eg.

Marketing Strategy

Vertical Response

APRIL 5, 2025

Performance Max campaigns, which unify multiple advertising channels into a single campaign, are particularly effective in enhancing reach and performance. Conversion tracking and analytics are key components of advanced Google Ads strategies.

Advertisers

Welcome Software

JULY 3, 2025

product launch, seasonal promotion, awareness drive).** ## 2. Include key performance indicators (KPIs) and success metrics.** ## 3. Measurement & Reporting **Explain how campaign performance will be tracked and evaluated. Include the type of campaign (e.g.,

User-Generated

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Data Scientists/Analysts : Use advanced analytics and machine learning to extract valuable insights from data, enabling data-driven decision-making.

CRM

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. These insights can then inform your content production and promotion strategies. Use these YouTube analytics tools to boost your marketing. YouTube Analytics.

Analytics

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. ou’ll need an analytics tool that addresses your needs and, ideally, makes life a little easier for you.

Analytics

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. It also encompasses email and SMS promotion.

Digital Marketing

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA).

Analytics

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. Event Content Engagement Strategy.

Key Performance Indicator

Neil Patel

NOVEMBER 16, 2021

You only need to set up your campaign once to promote your entire automotive inventory. Product sets allow you to promote specific kinds of vehicles. Speaking of targeting specific audiences, it’s essential to research your audience before spending money promoting your business. Track Analytics and Leverage User Data.

Shoppers