Remove Analytics Remove Key Performance Indicator Remove Retail
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Mastering data-driven decision-making in the strategy phase

Martech

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

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7-week influencer marketing strategy template

Sprout Social

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Data analytics: Use data like your email analytics to continuously refine your approach. Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences. Personalized content: Create relevant content that speaks to each segment’s needs through personalized email.

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How to use micro-moments to capture customer intent in real-time

Martech

Dig deeper: How to build trust and loyalty in retail with reception marketing ‘I-want-to-go’ moments: Being the local solution “I-want-to-go” moments focus on location-based searches like “coffee shop near me” or “best hiking trails nearby.” Here are the essential KPIs to monitor.

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Use personalization to fix DRIP and make your data work for you

Welcome Software

This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.). Speed in execution Retail moves fast, and so must marketing strategies. Brands are swimming in data from every system and touchpoint.

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

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Master Google Ads: A Guide to Effective Online Advertising

Vertical Response

Performance Max campaigns, which unify multiple advertising channels into a single campaign, are particularly effective in enhancing reach and performance. Conversion tracking and analytics are key components of advanced Google Ads strategies.