Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

Analytics 115

Analytics Whitepaper eBook Marketers 115

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Manage GTM and implement new tracking when needed.

Performance Marketing 7

Performance Marketing Management Analytics Marketers 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Manage GTM and implement new tracking when needed.

Performance Marketing 75

Performance Marketing Management Analytics Marketers 75

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

OCTOBER 1, 2024

Analytics that enable them to compare that forecast with actual performance across time. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance.

Finance 119

Finance Marketers Marketing CMO 119

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4.

Analytics 117

Analytics Advertising Advertisers Performance Marketing 117

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? Instead, treat it as a driver of strategy.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketers 90

Marketers Marketing CRM Customer Journey 90

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Martech

SEPTEMBER 10, 2024

For example, if survey data reveals that a certain demographic is interested in eco-friendly products, appending transactional data might show that this group is more likely to purchase products during certain times of the year, allowing for more precise marketing campaigns.

Market Research 120

Market Research Marketers Marketing Analytics 120

Martech

MARCH 12, 2025

Inflation-proofing your marketing isn’t about cutting back it’s about moving forward with precision. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Processing.

Transform 114

Transform Finance Marketers Marketing 114

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

MAY 28, 2025

Role-based access control for Email Designer assets : The role-based access control (RBAC) system now provides more granular permissions and improved user management for assets powered by Email Designer. GenStudio Integration : GenStudio is a generative AI-first product for ad creation that increases the scale of marketing campaign content.

User-Generated 68

User-Generated Analytics Performance Marketing Management 68

Martech

JANUARY 14, 2025

This way, you can better understand the channels performing well and the customer journey. Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. Set up event tracking Set up tracking for each phase in the funnel, not just the sale.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketers Marketing 123

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 118

CMO Transform Price Education 118

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve. Dig deeper: How to increase website engagement with content recommendations 8.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

DECEMBER 16, 2024

Over-reliance on quantitative data Marketing teams equate data-driven with worshipping numbers and ignoring the critical context from squishier qualitative data. Analytics and A/B testing are important tools, but they say what happened without explaining why. They also assume they have identified the best channels.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. “Instead of waiting for incomplete analytics data and crying over it, let’s be proactive.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

APRIL 7, 2022

Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success. Register today for “Top Data and Analytics Trends for the Digital-First Marketer,” presented by Salesforce.

Analytics 98

Analytics Marketers Marketing Customer 98

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

Management 98

Management Real Estate Branding Food 98

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Paid search and conversion-driven marketing aren’t the only easily trackable initiatives. However, not all metrics and KPIs carry the same weight.

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Issues with the market Market conditions can significantly impact your PPC performance.

Communications 96

Communications Market Trends Management Customer Journey 96

Marketing Insider Group

APRIL 7, 2025

Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? With proper campaign management, you can refine your strategy, reach the right audience, and improve your return on investment. Use tools like: Google Analytics Tracks website traffic and conversions. Video source 9.

Advertising 65

Advertising Advertisers Management Performance Marketing 65

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? What really has pushed big data into the business spotlight is the growing accessibility of powerful data analytics that enable marketing and sales departments (i.e.,

Analytics 119

Analytics Management Promotion Product 119

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management Inbound Marketing User-Generated CRM 79

Martech

APRIL 18, 2025

Pitfall 2: Siloed and underutilized proprietary data science initiatives The marketing team should be the primary target for partnering with data science teams. Yet marketing and data science are often completely disconnected, restricting your ability to leverage your data science investment. The former is much easier to manage.

Transform 88

Transform Communications Customer Journey User-Generated 88

Set Up

SEPTEMBER 17, 2024

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Search Engine Land

JULY 22, 2024

Search incrementality: How paid and organic work together for better performance 7 paid media reporting tips when tracking is messy Take measurement tools and attribution models into account when collecting data. This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

NOVEMBER 16, 2022

Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. The Best Instagram Marketing Tools. The Best Free Instagram Marketing Tools. Inside HubSpot’s Social Media Management Software. HubSpot’s social media management software is a powerful all-in-one tool.

User-Generated 137

User-Generated Price Marketers Analytics 137

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketers 142

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Calculated risk management. Customer insights. ROI measurement. Determine your benchmarks for ROI.

Transform 127

Transform Analytics CMO CRM 127

Sprout Social

OCTOBER 14, 2021

Beyond assessing your company data, business intelligence tools are likewise capable of identifying trends and opportunities related to marketing and sales. What are your top-performing marketing channels and best-selling products? The platform lets you pull data from internal sources such as Google Sheets and Analytics.

eCommerce 140

eCommerce Analytics User-Generated Food 140

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. So here are a few things that you can do in 30 seconds or less when you manage projects on Wix Studio. Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. No surprise there at all.

CMO 83

CMO Customer Journey Transform User-Generated 83

Martech

JUNE 30, 2023

In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. This can leave them struggling with managing disparate teams that do similar work. The unit head should have consultancy, agency or advisory experience, management and measurement competency.

Thought Leadership 114

Thought Leadership Analytics Market Research User-Generated 114