Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM

Martech

DECEMBER 16, 2024

Over-reliance on quantitative data Marketing teams equate data-driven with worshipping numbers and ignoring the critical context from squishier qualitative data. Analytics and A/B testing are important tools, but they say what happened without explaining why. They also assume they have identified the best channels.

Marketing Strategy

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C

Martech

MARCH 12, 2025

Inflation-proofing your marketing isn’t about cutting back it’s about moving forward with precision. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Processing.

Transform

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Traditional analytics often feels like driving using only the rearview mirror.

Analytics

Martech

SEPTEMBER 10, 2024

For example, if survey data reveals that a certain demographic is interested in eco-friendly products, appending transactional data might show that this group is more likely to purchase products during certain times of the year, allowing for more precise marketing campaigns.

Market Research

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing

Martech

JANUARY 14, 2025

This way, you can better understand the channels performing well and the customer journey. Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. Set up event tracking Set up tracking for each phase in the funnel, not just the sale.

Customer Acquisition

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve. Dig deeper: How to increase website engagement with content recommendations 8.

Transform

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.

Product Marketing

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. “Instead of waiting for incomplete analytics data and crying over it, let’s be proactive.

Advertising

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Streamline, save time, boost ROI When demand generation and brand awareness work together, your marketing becomes more effective and easier to manage. Marketing work management tools: Help track progress.

Branding

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Paid search and conversion-driven marketing aren’t the only easily trackable initiatives. However, not all metrics and KPIs carry the same weight.

Thought Leadership

Martech

NOVEMBER 15, 2024

Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave. Behavioral analytics is a practical toolkit for building a more user-friendly site that keeps visitors returning. What is behavioral analytics in a nutshell?

Analytics

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Issues with the market Market conditions can significantly impact your PPC performance.

Communications

Search Engine Land

JULY 22, 2024

Search incrementality: How paid and organic work together for better performance 7 paid media reporting tips when tracking is messy Take measurement tools and attribution models into account when collecting data. This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed.

Price

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. So here are a few things that you can do in 30 seconds or less when you manage projects on Wix Studio. Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. No surprise there at all.

CMO

Martech

APRIL 18, 2025

Pitfall 2: Siloed and underutilized proprietary data science initiatives The marketing team should be the primary target for partnering with data science teams. Yet marketing and data science are often completely disconnected, restricting your ability to leverage your data science investment. The former is much easier to manage.

Transform

Martech

MAY 28, 2025

Role-based access control for Email Designer assets : The role-based access control (RBAC) system now provides more granular permissions and improved user management for assets powered by Email Designer. GenStudio Integration : GenStudio is a generative AI-first product for ad creation that increases the scale of marketing campaign content.

User-Generated

Martech

AUGUST 6, 2025

Managed by an agency that had long since stopped paying attention, the site was outdated in design and function. Leads : Marketing could only attribute one lead a month to the website because it didn’t have lead forms. Data : The agency previously managing the website sent a monthly data overview, but no source data.

Manufacturing

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

eCommerce

Power Digital Marketing

JUNE 7, 2025

From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent. Small optimizations can drive significant performance improvements. That’s why UGC has become a go-to tactic for performance marketers.

Transform

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful.

CRM

Vertical Response

JUNE 18, 2025

VerticalResponse integrates with over 15 automation platforms, enabling businesses to connect their email marketing with CRMs , forms, e-commerce sites, and other essential marketing software. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership

Animalz blog

JULY 22, 2025

26:16) Mallory challenges the usual thinking about content analytics. It’s really interesting because we were both responsible like in that era we were responsible for our revenue goal within our own team because we manage channels, organic channels and own channels. We had to really understand how analytics worked.

SEO

Set Up

SEPTEMBER 17, 2024

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO

SocialPilot

JULY 14, 2025

For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. Multi-account scalability : When managed across multiple brands or clients, hashtags provide structure.

Real Estate

MarketingOps

APRIL 30, 2025

In the discussion that follows, I want to touch on why MQLs drew the short stick, the operational challenges of blending MQLs with account-based reporting, change management strategies, and practical adjustments that can transform MQLs into a valuable signal, without letting them take marketing center stage. MQLs are not dead.

Whitepaper

Martech

JULY 18, 2025

Video posts perform significantly better for influencers (0.42% engagement rate). are the top-performing markets for X influencer engagement. You’ll want to track how things are performing — what’s getting clicks, what’s getting ignored and where people are engaging. Keep an eye on your competitors, too.

Gen Z

Orbit Media Studios

MAY 27, 2025

From the screen angle to cord management, Mitch has a tight setup. William Harris Founder & CEO, Elumynt From this desk, William runs a performance marketing and hosts an ecommerce podcast. So she needs a nice setup. But her office doubles as our guest room, so the setup is flexible and easy to break down. I love you, Joe.

Marketing

Hubspot Marketing

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

Performance Marketing

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

Analytics

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Manage GTM and implement new tracking when needed.

Performance Marketing