Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 79

Transform Manufacturing Key Performance Indicator Marketers 79

Neil Patel

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

Analytics 141

Analytics Transform Digital Marketing Communications 141

Industrial Marketer

SEPTEMBER 28, 2021

The growing segmentation of digital media consumption makes it more important for manufacturers to be able to define marketing metrics that matter by cross-tracking data points in order to gain actionable insights into their marketing initiatives. Data can be overwhelming, and marketing technology is collecting more data than ever.

Manufacturing 98

Manufacturing Marketers Marketing Analytics 98

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. For instance, predictive analytics can help you foresee which tasks might take longer than expected, allowing for a more realistic project plan.

Management 115

Management Manufacturing Customer loyalty Analytics 115

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 136

Analytics Transform Key Performance Indicator CRM 136

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketers 104

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It Dig deeper: Marketing analytics : What it is and why marketers should care What can marketers do? Get MarTech! In your inbox.

Analytics 112

Analytics Manufacturing Promotion Branding 112

Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. Tests with a manufacturer of alcoholic beverages saw a 30% lift in conversion rates and up to 15% reduced acquisition cost. Why we care. This is another way the CPG space can play in the digital arena.

Analytics 104

Analytics Manufacturing eCommerce Retail 104

Martech

JUNE 4, 2025

Manufacturing. Train AI on real interactions: Personalization and testing tools adjust tone and timing; analytics platforms help refine response quality. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings.

Manufacturing 57

Manufacturing Transform Education B2C 57

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is marketed to technology, finance, healthcare and manufacturing organization.

Analytics 116

Analytics Marketing Mix Retail Advertising 116

Jeff Bullas

JANUARY 31, 2023

AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. The three primary types of artificial intelligence are analytical, cognitive, and creative. Analytical AI: Analytical AI is used to make decisions based on data. So what are the primary types of AI?

Advertising 246

Advertising Advertisers Manufacturing Finance 246

Hubspot Marketing

AUGUST 20, 2024

Take SEO analytics company Ahrefs. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. If you have the knowledge and development resources, interactive content powered by AI can be an extremely valuable B2B marketing tool.

User-Generated 130

User-Generated Food Transform Marketers 130

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers.

Transform 65

Transform Marketers Marketing Manufacturing 65

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. You’ll build analytical and communication skills along the way. Performance Analysis While chatting with Denise, she also told me that performance tracking is crucial to her role, too.

Product Marketing 106

Product Marketing Product Management Marketers 106

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

Buffer Marketing

APRIL 29, 2025

Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. You can also bring in Buffer’s analytics tools to work alongside Instagram’s insights. That simple action can set off a chain reaction.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Adobe Experience Cloud Blog

APRIL 29, 2011

These days, who doesn’t want even more analytic horsepower driving their business decisions and activities? It’s relatively easy to analyze many aspects of business operations: financial data, manufacturing data, supply chain data, etc. MIT Study Finds “Data-Driven” Companies Have Higher Output, Productivity.

Analytics 92

Analytics Manufacturing Management Communications 92

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

For example, in the manufacturing industry, engineers are often a target persona. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. Learn more about digital innovation in the manufacturing industry.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Hootsuite

OCTOBER 18, 2024

You can track progress in a spreadsheet (we have a free social media goals template for that) and pair it with analytics reports to get a picture of how well your current Reddit marketing strategy is performing. Plus, handle scheduling, advertising, and analytics across all your social platforms in one easy-to-use dashboard.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Sprout Social

NOVEMBER 25, 2024

For example, if a luxury home decor brand values high-quality manufacturing and doesn’t like to cut corners—and the influencer’s whole platform is about cheap and quick home decor “hacks”—there’s a disconnect in values here.

Influencer Marketing 107

Influencer Marketing Marketers Marketing User-Generated 107

Neil Patel

SEPTEMBER 8, 2021

Niche B2B marketplaces connect you to suppliers and manufacturers across the globe. By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains. On the business side, you can sell more products more efficiently.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Martech

FEBRUARY 7, 2025

It is developed through both qualitative and quantitative analyses and may optionally be informed by predictive analytics software. For example, a manufacturing company investing heavily in software to transition into the SaaS space faced resistance from its sales team.

Manufacturing 79

Manufacturing Customer Analytics Marketing 79

Hootsuite

APRIL 22, 2025

Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. In addition to checking analytics reports often, a full social media audit includes: Listing all accounts. Of course, thats a massive generalization. Like everything else in your strategy, experiment! Reviewing branding.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

SEPTEMBER 6, 2023

I lead Product Analytics at HubSpot; our mission is to understand how using HubSpot helps our customers grow. manufacturing) see a larger connection gap ( 40 percentage points ) and will benefit even more by focusing on customer connection. For manufacturing it’s outbound calling, tickets, and meeting links.

Customer 132

Customer Manufacturing Customer Journey Analytics 132

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. Machine Learning is at the center of predictive AI Machine Learning is the base on which predictive analytics are built. However, its use in the industry has yet to reach its full potential.

Manufacturing 52

Manufacturing Education Advertising Advertisers 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Neil Patel

OCTOBER 28, 2020

TIBCO Jaspersoft Entrinsik Informer Zoho Analytics Sisense Chartio Tableau. Certain tools will have pre-built analytics apps for you to use. OLAP (Online Analytical Processing). 1 – TIBCO Jaspersoft Review — Best For Embedded Analytics. The Top 6 Options For Business Intelligence Software. Setup and Deployment.

Transform 132

Transform Manufacturing Analytics User-Generated 132

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform.

Manufacturing 123

Manufacturing Advertising Advertisers Analytics 123

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. Better insights In today's digital world, companies need to get their hands on data instantly and dig deep into it to make smart choices.

eCommerce 52

eCommerce Manufacturing Shipping Shoppers 52

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Know thy audience Without understanding their unique needs and challenges, one can’t create compelling manufacturing content for engineers. I cannot emphasize this point enough.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Martech

JUNE 18, 2024

“S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 117

Manufacturing Real Estate Finance Health 117

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On Benchmark Success.

Manufacturing 104

Manufacturing Millennials User-Generated Analytics 104

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Manufacturing. Luckily, many industries are seeing year-over-year traffic boosts. increases respectively.

Branding 135

Branding Manufacturing Health Retail 135

Brian Solis

FEBRUARY 27, 2025

Consider the logistics industry: AI-powered supply chain tools predict disruptions and reroute shipments before bottlenecks occur, enabling just-in-time manufacturing on a global scale. The company doesn’t just use AI to power its autonomous vehicles—it employs it to optimize manufacturing processes, from robotics to predictive maintenance.

Transform 52

Transform Manufacturing Logistics Retail 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 135

Transform Manufacturing Pharmaceutical Health 135

Adobe Experience Cloud Blog

APRIL 1, 2015

For example, let’s say that Jennifer, a marketer at a large manufacturing company, bids on the phrase ‘high-definition broadcast equipment’ so that her search ad shows up in those results. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. Why does this matter? Please share in the comments below.

Thought Leadership 132

Thought Leadership Manufacturing Analytics Advertising 132