Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Welcome Software

JUNE 30, 2025

Industry adoption is broad as well, spanning Retail (18.1%) , Business Services (9.1%) , Hospitality & Travel (4.9%) , and extending into traditionally cautious sectors like Financial Services (9.2%) , Healthcare (2.9%) , Education (3.3%) , and Transportation & Logistics (2.2%). adoption Software follows at 12.4%

Transform 52

Transform User-Generated Logistics CMO 52

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 139

Market Research Price Marketing Marketers 139

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 115

Retail Customer eCommerce Shipping 115

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. The second is customer behavior analytics.

Customer 128

Customer Branding Transform Retail 128

Neil Patel

JANUARY 5, 2022

Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. Marketing is one of those fields that combines a wide range of pursuits, bringing together creative, right-brained people with analytical, left-brained people.

Retail 133

Retail Marketing Marketers Communications 133

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 114

Transform PR User-Generated Retail 114

Neil Patel

OCTOBER 26, 2020

With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. In many cases, 80 to 90 percent of your marketing work is done here. Are you ready?

eCommerce 144

eCommerce Retail Shoppers Shipping 144

Martech

MARCH 21, 2024

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. While cookies may soon be gone, newer technologies, like AI and big data analytics, are only growing.

Advertisers 126

Advertisers Advertising Finance Retail 126

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. They also offer analytics so you can measure app performance. Who is your target audience?

Price 145

Price Retail Food Market Research 145

Martech

MAY 2, 2022

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. Get the daily newsletter digital marketers rely on. Additionally, given IRI’s deep knowledge of retail intelligence, it can even account for shelf organization within stores. What it does. Why we care.

Advertisers 103

Advertisers Advertising Retail Partner Marketing 103

Sprout Social

JUNE 26, 2023

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. Complement your market research with data sources.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Martech

JUNE 14, 2024

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. A global retail company developed a major holiday marketing campaign, expertly imagined by the creative team. These wait times lead to missed opportunities and missed revenue.

Gen Z 130

Gen Z Marketing Marketers Copywriting 130

Hubspot Marketing

AUGUST 12, 2022

This certificate’s curriculum is extensive and includes everything from digital marketing and e-commerce foundations to marketing analytics and measurement. In 2021 alone, retail e-commerce sales were worth about 4.9 E-commerce marketing can be considered a combination of marketing and sales. trillion U.S.

Digital Marketing 125

Digital Marketing Pharmaceutical Real Estate Transform 125

AWeber

JANUARY 30, 2024

Excellent analytics and reporting with insights to help you improve customer communication. From content suggestions to social listening and analytics, Buffer combines all your social media tasks into one dashboard for a highly efficient approach to social media marketing. month Canva for Teams plan: $29.99/month

eCommerce 118

eCommerce Shipping Price User-Generated 118

Neil Patel

MAY 4, 2021

On the Gartner Hype Cycle , data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market. Additionally, companies that want access to data-backed analytics to improve internal processes or enhance customer relations can also benefit from this service.

Logistics 120

Logistics Analytics Marketing Marketers 120

Neil Patel

OCTOBER 21, 2020

Marketing automation helps you achieve this at scale, so you’re able to provide the one-on-one attention and personalization customers expect. Increased traffic: Big companies have embraced analytics, but most don’t know how to use their data. conversion rate optimization, usability, etc.). They’re data-driven.

Customer Acquisition 143

Customer Acquisition Marketing Marketers Retail 143

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Capstone Project: Yes. Program Advisors: Jinsuh Lee, Brad Geddes, Matt Bailey, Mollie Spilman, Dorie Clark.

Digital Marketing 117

Digital Marketing Analytics Marketing Marketers 117

Hootsuite

JULY 15, 2019

Brands may opt to run a poll for a variety of reasons, from market research to encouraging engagement. If your Facebook page doubles as a retail platform, you may want to consider these apps. Developed by the online retail exerts at Shopify, this app lets you share collections and sell products directly from you Facebook page.

Logistics 111

Logistics Analytics Retail Promotion 111

Martech

OCTOBER 13, 2022

Here are four common marketing challenges where marketers and data analysts can help each other. Dig deeper: Marketing analytics: What is it? Media fragmentation and an increasing number of channels. Munshi shared the example of a sporting good company that is impacted by the Olympics.

Transform 107

Transform Marketing Marketers Retail 107

The CMO Survey

APRIL 19, 2019

Marketers reported that they are spending 10.4% more this year on developing marketing capabilities compared to other marketing knowledge investments (marketing consulting +8.7%, marketing research +7.7%, and marketing training +3.4%). Marketers are investing in their brands. Some 56.5%

CMO 100

CMO Transform Marketing Marketers 100

Sprout Social

FEBRUARY 29, 2024

Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences.

Transform 142

Transform User-Generated Analytics Market Trends 142

Search Engine Land

JANUARY 24, 2024

Step 2: Integrate data analytics Use diverse data sources Tap into varied data sources, including sales records, customer feedback, market research, and digital footprints from online interactions. For example analytics or ads data can easily be integrated. That leads to Step 2.

Product 87

Product Transform Price Market Trends 87

Neil Patel

NOVEMBER 16, 2020

As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. But how do you make the most of Walmart Marketplace ? Check out competitor stores.

Product 145

Product Shipping Price Millennials 145

Sprout Social

JANUARY 29, 2024

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. Identify the channels used by your market segment Where is your reputation being forged online?

Management 129

Management Shipping Health Market Research 129

Search Engine Land

MARCH 21, 2024

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. While cookies may soon be gone, newer technologies, like AI and big data analytics, are only growing.

Advertisers 72

Advertisers Advertising Finance Retail 72

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. At the same time, it reduces costs.

Finance 145

Finance Food PR Management 145

Content Marketing Institute

APRIL 4, 2018

Let’s explore two practical and easy-to-understand ways marketers use dataviz as well as real-world cases showing how it’s applied. Dataviz as marketing insight. The scenario Scott explains – living at a time of data abundance – is particularly true for marketers. Research can take many forms. Dataviz as content.

Marketing 111

Marketing Marketers Thought Leadership User-Generated 111

Hootsuite

DECEMBER 13, 2024

Market research about size, growth rate, and other benchmarks. online vs retail-only, shipping regions, etc). Capture market share with content your audience wants, made easy with data-driven reports. Prove your social ROI to your boss with detailed analytics and customizable reports. Current industry trends.

PR 96

PR Price SEO Analytics 96

Hubspot Marketing

JUNE 3, 2024

Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. One pretty good tool for this purpose is Adobe Customer Journey Analytics , which provides insights into customers' journeys across channels — online and offline.

User-Generated 135

User-Generated Customer Journey Marketing Marketers 135

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. But reviews do more than just attract and convert potential customers. Want to try it for yourself?

Management 98

Management Branding User-Generated Customer 98