Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. While blindfolded.

Price

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Survey Platforms (e.g.,

PR

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history.

B2C

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. Influencers?

Non-Profit

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Use predictive analytics tools.

Customer Acquisition

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

Transform

Hubspot Marketing

JANUARY 21, 2025

Content research will connect all these points together. If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. Keyword Research Begin at the beginning, as they say.

User-Generated

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. And, of course, to do so with tighter marketing budgets and timelines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E.

Price

Martech

JULY 14, 2025

Affiliate marketing AI agents can generate revenue through affiliate marketing by directing consumers to partner retailers. Data monetization AI agents can collect valuable consumer data (with consent) that can be anonymized and sold to brands for market research and targeted advertising.

Product

Backlinko

FEBRUARY 27, 2025

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results. For example, in the Keyword Magic Tool to generate thousands of keyword ideas: You won’t have access to historical data in these reports.

Price

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Market Segmentation

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health

Welcome Software

JUNE 30, 2025

Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. The result is an intelligent system that goes beyond simple content generation or data analysis. Power users of Optimizely Opal spread use across a variety of features instead of focusing heavily on limited use cases.

Transform

Sprout Social

MAY 6, 2025

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required.

Branding

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Tailor content to the job titles and pain points you see in your analytics. Because LinkedIn prioritizes content that keeps users engaged on the platform. Start asking: What keeps them up at night professionally?

Thought Leadership

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. Generating multiple personas: Most businesses need multiple personas.

Copywriting

Animalz blog

JUNE 24, 2025

This episode is a wake-up call for content marketers who want their work to matter. At MoEngage, every content program begins with weekly customer research. His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. Aditya Vempaty starts with the customer and works backward.

B2C

Buffer Marketing

JULY 29, 2025

Hootsuite Best social media marketing tool for combining social media management with social listening  Source Free plan/trial available : No free plans. Price : Pricing starts at €149/user/month for five social media channels Like Buffer, Hootsuite is a social media management platform. Price : Pricing starts at $9.99/month

Social Media Marketing

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics. Team collaboration. Site audit.

Market Research

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. When you start to layer in generative AI, you can really unlock the potential of your data.

Analytics

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research

Hubspot Marketing

APRIL 13, 2022

Research tools. Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list.

Analytics

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This data can come from external sources or be uploaded by users.

User-Generated

Neil Patel

OCTOBER 7, 2021

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Turn on Google Analytics 4. Invest More in Market Research.

Marketers

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing

Hubspot Marketing

APRIL 5, 2023

It shows how marketers impact the number of leads that come from a given channel, touchpoint, or campaign. Lead attribution data helps teams understand which marketing efforts are most effective for generating qualified leads. For example, say you're measuring the effectiveness of lead generation for a high-traffic blog post.

User-Generated

Martech

JUNE 30, 2023

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. However, many CMOs deal with multiple insight-generation micro-teams across the function that do not collaborate well.

Thought Leadership

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

User-Generated

Hubspot Marketing

MARCH 31, 2020

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest , why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions. Distribute your content.

Marketers