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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Content Marketing Content marketing is another vital strategy.

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing.

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The Complete Guide to Content Marketing Research

Marketing Insider Group

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Choose the right channels.

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The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Hire a data geek, someone who lives and breathes analytics and data visualization to join our team.

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How to Build a Product Marketing Strategy in 2023

Rock Content

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?