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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It’s about trust, shared values and personalized experiences. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Personalize interactions Use the data you collect (e.g.,

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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. Unlike traditional CRMs, ecommerce CRMs like HubSpot integrate directly with online stores, payment processors, and marketing platforms to track customer behavior across multiple touchpoints.

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AI-powered martech news and releases: March 20

Martech

CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. This feature allows side-by-side analysis to uncover insights and market opportunities.

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Are you focusing on valued customers or volume customers?

Martech

Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. Using analytics to predict purchasing patterns and stock accordingly. A discount retailer will focus on efficiency and price sensitivity for volume customers.

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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Amplitude : Offers deep insights into user behavior for optimizing marketing strategies.

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

With artificial intelligence in place, businesses have the freedom to plan, create, and manage print campaigns that feel personal and, most importantly, relevant. For example, a retail brand can use AI to study customer purchase histories and figure out who might be ready for a repeat order. Absolutely!

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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Omnisend is undoubtedly a powerful ecommerce email marketing platform with impressive multi-channel capabilities. Its focus on online stores with features like product reviews, abandoned cart recovery, and web push notifications makes it a solid choice for many retailers.