Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Mine your analytics for strategic insights We know, we know. Numbers are boring.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Orbit Media Studios

JULY 11, 2023

Pick a spot where you can leave the mic and tripod in place. This is the easiest way to make a promotional social media video. If you recorded this on your phone, share the raw video file with yourself to get it onto your computer, then open it in Camtasia. I want my head to fill most of the frame. That’s all it does.

Promotion 97

Promotion Social Media Marketing Analytics Energy 97

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 99

Branding Gen Z Transform Education 99

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO 103

SEO User-Generated Video Marketing CRM 103

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Buffer Marketing

MARCH 19, 2024

  The only caveat I’ll add right upfront is that optimizing your videos and YouTube Shorts for search starts before you even write your script or hit ‘record.’ SEO and Marketing Consultant Jo Juliana Turnbull has experienced this first-hand in both her work as a marketer and her own YouTube series, SEO Office Hours.

SEO 114

SEO Analytics User-Generated Price 114

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Why Is Internet Marketing Important for Business? Studies show that 67% of the buying cycle happens online.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Increasing awareness and constituent engagement without exhausting your hardworking team requires approaching your marketing systematically.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. It’s the one place where you can see how everything works together at a glance.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. You’re also unable to make extensive changes to your videos like trimming, adding audio, blurring faces, and more.

Analytics 111

Analytics Marketing Marketers Management 111

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Search Engine Land

DECEMBER 26, 2022

Google launches automated vehicle ads and are designed to allow auto advertisers to promote their entire vehicle inventory to potential customers on Google.com. You can now set up an audio or video campaign and set the placement to “podcast.”. Google Analytics 4 Landing Page report. Google Ads podcast placement now available.

Advertising 101

Advertising Advertisers Shoppers Analytics 101

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Mine your analytics for strategic insights We know, we know. Numbers are boring.

User-Generated 75

User-Generated SEO Social Media Marketing Analytics 75

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 142

Branding User-Generated Video Marketing Analytics 142

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Neil Patel

DECEMBER 30, 2022

Here are a few things to remember to create the most engaging videos out there. Transcribe Videos Accurately. Video transcripts help create crawlable text, allowing Google to index your videos more precisely. You’ll have more places to plug those valuable keywords and internal links. Pay Attention to Analytics.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Add up to five cards to one video.

Analytics 72

Analytics Health Promotion SEO 72

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

SMA Marketing

APRIL 18, 2024

Produce Measurable Data Traditional advertising can make tracking the return on investment (ROI) difficult, but digital marketing provides a wealth of data and insights. Website analytics and social media tracking tools allow you to monitor key metrics such as website traffic, lead generation, and engagement rates.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Neil Patel

MAY 11, 2021

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

Real Estate 120

Real Estate Video Marketing Price Law 120

Neil Patel

JANUARY 8, 2021

Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Branding is a great place to start your audit.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Sprout Social

OCTOBER 6, 2022

And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. The psychology of what makes a video viral on social media. A step-by-step guide on how to make a viral video on social.

Communications 125

Communications Promotion Social Media Marketing Management 125

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. You can also use their in-depth analytics tools to monitor your content. Paid Online Events.

Analytics 129

Analytics Customer loyalty Price Place 129

Sprout Social

MARCH 24, 2020

You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? Again, analytics can be a huge help here.

Analytics 87

Analytics Social Media Marketing Energy Branding 87

Hubspot Marketing

OCTOBER 27, 2022

A few vital parts of content management include content creation, content publication, and content analytics. With the HubSpot CMS , you can plan, produce, publish, and measure your results all in one place. Then, create a social media content calendar to promote and manage your content on other sites. Promote your content.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

OCTOBER 16, 2018

Whether through short videos or Instagram Stories, brands have a prime opportunity to allow their customers to serve as their creative canvas in a matter of seconds. Some brands even publish promotional content akin to traditional commercials, much like this Instagram video from Overtone. Investing in video marketing.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Content Marketing Institute

NOVEMBER 21, 2018

Session refers to the videos that contribute to the longest viewing times. According to Tim, “YouTube’s goal is to promote content that gets people back to YouTube, content people actually watch, and then keeps them watching another video and then another video.” Focus on the quality of your video.

Food 92

Food Entertainment User-Generated SEO 92