Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. 10 tips for social media content creation 1.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Trade Press Services Newsletter

JANUARY 9, 2025

Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Digital marketing offers precision targeting, real-time analytics, and cost efficiency. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Marketing Plan 219

Marketing Plan Whitepaper Direct Mail Marketers 219

Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Product: Launches, updates. What are annotations in GA4?

Analytics 60

Analytics PR Transform User-Generated 60

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics.

Management 124

Management CRM Analytics Marketers 124

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 129

Law Analytics Advertisers Advertising 129

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 135

Analytics Social Media Marketing Place Branding 135

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Next, use Google Analytics to research essential demographic information (if you have enough existing data).

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketers 117

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive.

Analytics 126

Analytics Transform Marketers Marketing 126

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

SEO 114

SEO Logistics User-Generated Finance 114

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO 124

SEO Analytics Product Advertising 124

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. Pricing : Starts at $15/user/month.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Martech

JULY 25, 2025

There is an old web adage, “Either you buy a product or you are the product!” Think product quizzes that deliver accurate and reliable recommendations or loyalty apps (i.e., From a digital analytics perspective, shifting to known users over anonymous cookies delivers richer, more accurate insights.

Digital Marketing 102

Digital Marketing Marketers Marketing Analytics 102

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity? Use analytics to track results Finally, use analytics to see how well your Facebook monitoring strategy is working.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. HypeAuditor is an influencer monitoring tool that tracks influencers’ analytics. You can use Instagram’s built-in analytics to determine when your followers are most active.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO 120

SEO Law User-Generated Analytics 120

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketers 124

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Search Engine Land

OCTOBER 2, 2024

For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Capture the keywords and phrases they use to describe your products or services. Analytics data Dive into your website analytics data to see which organic keywords are driving traffic to your site.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Customers.ai

JANUARY 3, 2025

Youve got products. Whether its comparing products, reading reviews, or searching for deals, the majority of the buying journey starts long before customers hit buy now. Theyre comparing products, reading reviews, and hunting for the best deal. They optimize all product pages with similar content to keep shoppers engaged.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

DECEMBER 9, 2024

AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale. AIs contribution : Automates content creation, accelerating execution.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 112

Price User-Generated Analytics Shoppers 112

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. Use relevant hashtags 9.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Detailed analytics metrics Page views: The number of times your content pages are viewed.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Marketing Insider Group

DECEMBER 10, 2024

Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics. Analytics: Reporting capabilities for tracking opens, clicks, conversions, and other key metrics. Offer Relevant Product Suggestions: Tailor recommendations based on purchase or browsing history.

CRM 110

CRM Email Marketing Marketers Marketing 110

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. Demonstrated project management experience.

Management 111

Management Inbound Marketing Marketers Marketing 111

Hubspot Marketing

JULY 12, 2024

After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? 1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. I’m not even a little surprised. That’s not a typo.

Management 112

Management CRM Price Analytics 112

Martech

JULY 11, 2024

The market now offers challengers with superior capabilities, user-friendly interfaces and integrated reporting and analytics at lower costs. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker.

CRM 104

CRM Marketing Automation Platform User-Generated Price 104

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Product pages. Some tools will score content by assigning an objective number, while others will gather analytical data. Google Analytics 4 (GA4): website traffic. Later : social analytics. Email marketing. Landing pages.

Analytics 124

Analytics SEO Price User-Generated 124

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows us to understand our customers better and tailor their experiences.

Customer 118

Customer B2C CMO Customer Journey 118