SmartBrief - Marketing

DECEMBER 19, 2024

The first-party data from retail media networks gives brands reliable insights into shoppers’ histories and behaviors. This data allows brands to reach shoppers with tailored messaging at crucial points in their shopping journey, said Gaurav Pant, chief insights officer at Incisiv. RMN as the be-all, end-all?

Retail 95

Retail Shoppers Advertising Advertisers 95

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Hyper-Personalization through Data and AI Retail marketers will use AI and data analytics to create highly personalized ads that anticipate consumer needs based on past behavior, location, and even current mood.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 141

Promotion Shoppers User-Generated B2C 141

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. Shoppers expect to spend an average of $199.38 This marks a jump from $22.4 billion set in 2023.

Advertising 76

Advertising Advertisers Shoppers Shipping 76

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. Optimize your marketing funnel to convert leads efficiently, and continuously track and adjust your strategies based on performance metrics.

Content Marketing 118

Content Marketing Marketers Customer Acquisition Marketing 118

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights.

Transform 83

Transform Shoppers Retail User-Generated 83

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In any case, we recommend an analytics tool for smooth sailing.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Neil Patel

JUNE 21, 2021

When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences.

Promotion 142

Promotion Shoppers Non-Profit Advertising 142

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. This also unlocks analytics and scheduling tools.

eCommerce 96

eCommerce Shoppers User-Generated Entertainment 96

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Similarly, companies like Apple create immersive experiences at their physical locations to promote engagement.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Litmus

OCTOBER 17, 2024

“50 shoppers are checking this out!”). Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Email marketing isn’t as easy as it used to be. The best part?

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

AWeber

JUNE 9, 2025

Increases Retention : Welcome sequences, birthday offers, and post-purchase follow-ups keep shoppers coming back instead of moving on to competitors. Drives Data-Driven Decisions : Most automation platforms (like AWeber) provide detailed analytics so you can continuously refine your approach for better outcomes.

eCommerce 56

eCommerce Shoppers Shipping Transform 56

Neil Patel

NOVEMBER 16, 2021

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

Shoppers 133

Shoppers Key Performance Indicator Promotion Analytics 133

Litmus

JUNE 17, 2025

For example, you could target recent shoppers for repeat purchases or people in a particular industry for an upcoming webinar promo. Litmus Email Analytics gives you engagement data while Validity Everest gives you intel to create campaigns that convert. But a first name inside an image? That’s new.

Branding 87

Branding CRM Email Marketing Analytics 87

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. out of 5 stars Users praise Klaviyo for its ease of use, robust analytics, and the ability to create highly personalized campaigns. A boost in repeat purchases and stronger customer loyalty.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Customers.ai

DECEMBER 24, 2024

Real-Time Data and Analytics What it does : Provide up-to-the-minute performance metrics to fine-tune campaigns. Why its essential : Whether youre promoting a regional sale or a local store, geotargeting ensures your ads resonate with the audience theyre designed for. Performance Tracking : Many appreciate the detailed analytics.

eCommerce 72

eCommerce Price User-Generated CRM 72

Neil Patel

SEPTEMBER 9, 2020

Research shows that two of the top reasons shoppers abandon carts are: 28% say it’s because of being forced to create an account 21% say it’s due to a long (or complicated) checkout process. Checkout page : This works best for products you’re promoting with urgency/scarcity, like a flash sale. Cart abandonment costs businesses $4.6

Shoppers 142

Shoppers Affiliate Marketing User-Generated Health 142

Sprout Social

SEPTEMBER 21, 2021

Product descriptions, shipping policies, and prices can either be drafted manually or integrated from an existing online store: Beyond serving as a static storefront, the platform boasts features to help brands promote products to followers. Of course, shoppers aren’t going to flock to your FB Shop “just because.”

Shoppers 143

Shoppers Shipping eCommerce Energy 143

Hubspot Marketing

MARCH 11, 2025

When properly implemented, RMNs can integrate ad performance data into existing analytics platforms, providing real-time visibility into impressions, clicks, and conversions. Youll get access to millions of high-intent shoppers (once youre on Amazon, youre probably buying something ). Gather first-party data.

Retail 70

Retail Customer Shoppers Advertising 70

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 124

Transform eCommerce Shoppers Retail 124

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

FEBRUARY 26, 2020

However, what happens to those customers once they click through your promotions? A landing page is a destination page that’s part of a specific marketing campaign or promotion. When your followers or subscribers click through a promotional link (think: social bio, email link), a landing page is quite literally well, they, land.

Shoppers 145

Shoppers eCommerce Promotion Shipping 145

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. NTWRK: Promotes daily limited-release product drops and shopping events. Traditional, physical retailers are great at customer service. Build a Dedicated Following.

Shoppers 141

Shoppers Retail User-Generated Promotion 141

Sprout Social

AUGUST 19, 2021

Instagram offers more opportunities for creative social commerce promotion due to the visual nature of the platform. Once shoppers find the item they like, they can purchase directly on Instagram fuss-free which encourages shoppers to buy. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 143

Shoppers eCommerce Transform User-Generated 143

Sprout Social

SEPTEMBER 30, 2021

In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Influencer marketing.

Gen Z 133

Gen Z User-Generated Shoppers Real Estate 133

Martech

NOVEMBER 28, 2023

Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year, according to Adobe Analytics ecommerce data. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. In-store shopper visits were up 4.6% year-over-year. billion, up 9.6%

eCommerce 111

eCommerce Shoppers Price Retail 111

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. And then I’ll show you how to start doing that.

User-Generated 145

User-Generated Shoppers Advertising Advertisers 145

Hootsuite

MARCH 2, 2023

Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Newsletters are a cost-effective way to gain leads and promote your business. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy.

Analytics 145

Analytics Shipping Shoppers Communications 145

Neil Patel

DECEMBER 2, 2021

shoppers say they won’t shop in-store at all this season. While it’s tempting to front-load your budget and catch shoppers as early as possible, consumers may not be ready to purchase at the start of November. Use Promotions but Use Them Carefully. Promotions and discounts are something of a double-edged sword.

Digital Marketing 143

Digital Marketing Shoppers Marketers Retail 143

Sprout Social

MAY 16, 2022

When you have a sale, email newsletter and new blog post to promote, which link do you put in your Instagram bio when you can only choose one? With 70% of shoppers going to Instagram for their next purchase, it pays to make your profile a clear step in the buying journey. — Hannah Waye (@hannah_waye) May 5, 2022.

Branding 125

Branding Shoppers Retail Social Media Marketing 125

Neil Patel

MARCH 4, 2021

You can showcase your best-selling products, tell your brand story and promote brand new products. Amazon’s Brand Analytics dashboard provides metrics and all the information you need to improve ad performance and boost page views. Integrated Promotion. Measure Performance With Brand Analytics. Sponsored Product Ads.

Analytics 137

Analytics Promotion Shoppers Advertising 137