Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. You can also add soundtracks, captions, and more, all directly from your phone.

New Markets 115

New Markets Marketing Marketers Search Marketers 115

Backlinko

MARCH 13, 2024

Android smartphones accounted for 56% of all smartphone sales worldwide in Q4 2023. Source: Kantar Number of Available Apps for iPhone vs Android Around 1.8 million apps are currently available for iPhone users worldwide to download in the App Store. In the US, iPhones hold a market share of 60.77%. Australia 50.3%

Branding 112

Branding Marketing Marketers 112

Chief Martec

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. 2) Any apps that are personally used by employees without being expensed. Do you consider Google search an app?

Price 93

Price Fashion Management Product 93

Martech

APRIL 18, 2024

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Today, instead of dozens of third-party AI tools or apps, there are thousands, with more cropping up daily. Learn more : Meta AI. Use AI or die?

Price 133

Price User-Generated Education eBook 133

Vertical Response

APRIL 19, 2024

Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools. It’s all about building a company culture where every employee feels valued and empowered to do their best work.

Management 96

Management Product Health Transform 96

Chief Martec

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. For mid-market companies with 501-2,500 employees, it’s 245 apps.

New Technology 97

New Technology Management Product Customer 97

Hubspot Marketing

JANUARY 5, 2024

Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results?

Marketing 101

Marketing Marketers Marketing Strategy SEO 101

Chief Martec

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. Now, that doesn’t mean these 14,106 are all large-scale software businesses. growth rate).

Product 122

Product Law Marketing Marketers 122

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. If these funds are added within the iOS app, an Apple service charge applies. Why we care. Impacted markets.

Advertising 116

Advertising Advertisers Promotion Management 116

Search Engine Land

APRIL 25, 2024

. “If you look at our two end-to-end AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, revenue flowing through those has more than doubled since last year,” said Meta CEO Mark Zuckerberg. But that’s all very early in fleshing out.” By the numbers. ” AI investments.

Advertising 91

Advertising Advertisers Price 91

Buffer Marketing

MAY 15, 2024

After all, why film all-new content when you already have something you’ve proven works?  Screenshot of all 3 platforms’ watermarks] Of course, not every creator worries about this – the bigger a creator, the more likely their audience is naturally seeking out their content.

Place 54

Place Social Media Marketing Marketing Marketers 54

Search Engine Land

MARCH 26, 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. So, let’s start with the basics.

SEO 93

SEO Real Estate PR Health 93

illumin

APRIL 25, 2024

It’s delivered through a variety of channels or streaming services and apps. Consumers view content on TVOD apps or services by paying a one-time fee to either rent or buy it. An example would be the Apple TV App (formerly known as iTunes). Different types of OTT services include Netflix, Hulu, and Amazon Prime Video.

Advertising 111

Advertising Advertisers Price User-Generated 111

Search Engine Land

FEBRUARY 22, 2024

Connect and Collaborate: Creators get brand messages in a dedicated folder, additionally, brands can reach out directly or send project details to multiple creators, including opportunity specifics and rates, all within the Instagram app.

Branding 114

Branding Advertising Advertisers Management 114

Hootsuite

MARCH 1, 2024

The text-based, Meta-owned app racked up over 100 million people within hours of its launch. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. And we all know social media moves fast. 1 Social Media Tool Create.

Health 108

Health Social Media Marketing Management Analytics 108

Search Engine Land

APRIL 17, 2024

An error message saying “The following content is not available on this app.” YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. Enforcement on third-party apps. YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. Why we care.

Law 86

Law Advertising Advertisers Communications 86

Search Engine Land

JANUARY 18, 2024

Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. For app advertisers working with App Attribution Partners (AAP), you will need to upgrade to the latest AAP SDK/API version and work with your AAP partner to ensure your consent signals are communicated to Google.

Advertising 121

Advertising Advertisers Communications Search Marketers 121

Buffer Marketing

OCTOBER 18, 2023

Remember when all you could do on Instagram was share oversaturated images of your food? Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

User-Generated 131

User-Generated Millennials Food Analytics 131

Martech

MAY 7, 2024

Strictly speaking, of course, each new solution might indeed represent a new vendor; someone, after all, is presumably selling it. All I’m saying is that the staggering 9,295% growth in the martech space over 13 years can largely be explained by how easy it became to launch a “specialist app.” You can’t.

Manufacturing 99

Manufacturing Retail Marketing Marketers 99

Search Engine Land

MARCH 28, 2024

shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktop, or the Google app can now personalize their shopping experience by selecting preferred brands. on desktop, mobile and the Google app. Brand preferences.

Shoppers 119

Shoppers User-Generated Shipping Price 119

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) More than half of social media marketers use social media to sell products directly within social media apps. HubSpot , 2024) 50% of marketers plan to increase their investment in selling products directly in social media apps in 2024. of all digital ad spend. of all digital ad spend. trillion USD in 2023.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

OCTOBER 13, 2023

With all that consumption, more businesses turn to social media to market to their audiences. Users are used to the native purchasing experience at this point and prefer to be able to make a purchase right on the social media app quickly. Social commerce plugins and apps. I know I'm not alone.

Gen Z 117

Gen Z Shipping Millennials Product 117

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. Individuals can control who sees their content, and it’s the one corner of the app where there are no ads or selling. What does this mean for marketers?

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Search Engine Land

APRIL 18, 2024

In that update, Apple’s “App Tracking Transparency” introduction prevented companies from tracking user behavior across third-party apps. Cookies, whether first-party or third-party, are snippets of code saved by the browser or app to the user’s device. whether you’re logged into an app).

Transform 93

Transform CRM Analytics Advertising 93

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. It’s not all doom and gloom.

Analytics 126

Analytics eCommerce Advertising Advertisers 126

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Some of them help me save hours of work, others a few minutes, while some just help me maintain my sanity — it all counts. Notion Use AI to generate documents and search all your documents for specific answers.

Product 106

Product Price User-Generated Social Media Marketing 106

Backlinko

APRIL 11, 2024

Threads is a microblogging app, new X (Twitter) rival operated by Meta. According to Sensor Tower data, X (Twitter) had around 349 million monthly active users vs. 85 million for Threads app in Q1 2024. Sources: Meta , X/Twitter , Sensor Tower , NBC News Threads App Downloads Threads generated 265.44 million August 2023 25.06

User-Generated 81

User-Generated 81

Buffer Marketing

MARCH 20, 2024

The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be.  So, even though you asked about Meta Business Suite, we wanted to examine why you might pick a tool like Buffer over just using the features in the apps themselves.

Management 92

Management Analytics Place Product 92

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments. This creates a new Marketo Engage Formula field visible to all users who build Smart Campaigns. Why we care.

User-Generated 107

User-Generated Education Marketing Marketers 107

Hootsuite

OCTOBER 25, 2023

If you want to hook your audience, you need the best Instagram Reels editing app. Here are six of our favorite Instagram Reels editing apps — and sorry, this reel good joke ends now. We’ve put together this list of the best apps to help you create high-quality Reels, including the best free apps to make Reels.

Price 87

Price Social Media Marketing Target Market Management 87

Hootsuite

MARCH 26, 2024

Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Reduce response time (and your workload) Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots.

Price 87

Price Communications Social Media Marketing Analytics 87

Hubspot Marketing

OCTOBER 11, 2023

During this same era, we saw the creation of more platforms that prioritized visuals over all else. Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Sprout Social

MARCH 21, 2024

But don’t count the app out if your brand is outside of this target market, as the app is growing rapidly in popularity among other audiences, too. Communicate with potential influencers about partnership opportunities from within Tagger, and keep all conversations in one place rather than digging through dozens of outreach emails.

Branding 99

Branding Gen Z Fashion Food 99

Chief Martec

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Now we added that many apps in a few short months. We dive into a thorough examination of what’s happening in the long tail of martech apps. I feel for the speaker.

Transform 99

Transform Thought Leadership Customer Journey Digital Marketing 99

Search Engine Land

MARCH 5, 2024

Starting March 6, Google Play is making it easier for app developers to guide users in the EEA to external websites directly from their apps. This allows developers to promote offers and share information outside the app more conveniently, following new guidelines in the DMA. External offers program. Moving forward.

Digital Marketing 108

Digital Marketing Advertising Advertisers Marketing 108

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. The Threads algorithm is tracking all this behavior to determine just how likely you are to give the author of a particular post a follow. What is the Threads algorithm? How many posts have you seen in your feed?

User-Generated 88

User-Generated Law Analytics Entertainment 88

Martech

JANUARY 19, 2024

Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. For app advertisers working with App Attribution Partners (AAP), you will need to upgrade to the latest AAP SDK/API version and work with your AAP partner to ensure your consent signals are communicated to Google.

Advertising 102

Advertising Advertisers Communications Marketing 102