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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Black and White Convey Luxury Appeal Black commands a powerful, luxurious presence across luxury fashion, cosmetics, technology, automobile and other high-end industries. Green’s association with freshness can also prove effective for education and technology companies aiming to convey forward-thinking, innovative positioning.

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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. The VR market is expected to reach $84.09

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Storytelling is a powerful marketing strategy. Do you know who your ideal customer is ? If it’s someone in the education industry, then make your case studies about your university customers.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. 4 content marketing business models.

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Live Email Optimization Recap: What Works Well and What Needs Love

Litmus

This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise.

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7 Steps to Decide If The Content is Worth Curating

Scoop.it!

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. Image Source That’s why content curation is one of the preferred marketing strategies for marketers worldwide. It’s the prerequisite to devising efficient marketing strategies.