Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 132

Customer loyalty CMO Retail Customer Journey 132

Marketing Insider Group

OCTOBER 1, 2024

Walking in the customers’ shoes and understanding what they’re looking to find when interacting with your brand is a step in the right direction. Using data to your advantage and turning one-time customers into loyal followers makes your life much easier as a marketing professional.

CMO 78

CMO B2C Marketers Marketing 78

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Martech

MAY 5, 2025

Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges. Highlight stories of how your brand supports customers or contributes positively to the community. This approach can help maintain customer loyalty and encourage repeat purchases.

Marketers 117

Marketers Marketing Customer loyalty Price 117

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement.

Advertisers 130

Advertisers Advertising Transform Shoppers 130

Hubspot Marketing

MARCH 3, 2025

B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Compared to other industries, B2B SaaS relies heavily on digital touchpoints to attract, educate, and convert customers across a longer buying process. LinkedIn Ads. Its your turn now.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketers 134

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

MARCH 22, 2021

You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. One blog could be someone’s only touchpoint with your brand. Generating leads.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketers Marketing Communications 129

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Like its predecessor—traditional advertising—a digital ad can help to tell the story of your brand. Unlike traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more. Digital ads are everywhere.

Advertisers 134

Advertisers Advertising Thought Leadership B2C 134

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C 137

B2C Whitepaper Marketers Marketing 137

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. B2C personalized marketing examples. Source: MoEngage.

Personalized Marketing 126

Personalized Marketing B2C Customer Journey Law 126

Marketing Insider Group

DECEMBER 9, 2010

For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. The timing for you will vary based on the amount of content you read, the amount you want to write and ultimately on your objectives.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

JULY 7, 2020

You’ve started a corporate blog or a branded content hub. Explainer and how-to videos featuring your product or service work equally well for B2B and B2C customers. Hero’s journey stories that put your customer – not your product – in the cape and tights can also help drive decisions your way. You’ve read all the advice.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? People use social to connect with brands as well.

Whitepaper 139

Whitepaper B2C User-Generated Marketers 139

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing.

Customer 107

Customer Customer loyalty CRM Shoppers 107

Martech

MAY 16, 2024

What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. More importantly, it’s the feelings, emotions and perceptions customers have about those interactions.

Customer 134

Customer B2C Transform Customer loyalty 134

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 135

Content Marketing Customer loyalty Education Marketers 135

Marketing Insider Group

SEPTEMBER 17, 2024

In addition, I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. ” Well, now – almost 300 years later – brands hold that power in their hands every day.

Customer 76

Customer Transform Entertainment Real Estate 76

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

MAY 4, 2020

It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Vertical Response

MARCH 15, 2025

Businesses use email marketing to increase customer engagement, drive sales, and raise brand awareness. The primary goals include engaging previous customers, attracting new ones, and meeting various marketing objectives. Another key benefit is enhanced customer loyalty at all stages of the buyer journey.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. To me, social media is all about personal branding. So what is “personal branding?” Find your voice. Who are you online?

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You want to be found when they do.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Neil Patel

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). Increase Brand Awareness. Provide Great Customer Service. Generate Leads.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. David starts with this great point: The internet has upended how consumers engage with brands.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Inbound Marketing Customer loyalty Whitepaper 94

Marketing Insider Group

JUNE 22, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Another challenge?

CRM 111

CRM Key Performance Indicator Customer loyalty Transform 111

Marketing Insider Group

DECEMBER 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96