Martech

AUGUST 22, 2024

“A great kickoff meeting is one where everyone comes away with a clear understanding of what success looks like, what’s expected of them throughout the implementation, and what the immediate next steps are,” said Tyler Samani-Sprunk, co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner.

CRM 124

CRM CMO Management Communications 124

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. AI enhances personalization by analyzing customer data.

Customer 72

Customer Transform Energy Health 72

Martech

JANUARY 3, 2025

The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself, said Jon Schultz, CMO of programmatic advertising company Viant Technology.

Advertisers 119

Advertisers Advertising CMO Entertainment 119

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Tools like content calendars and collaborative platforms can help maintain consistency by organizing campaign details and facilitating communication.

CMO 96

CMO Marketers Marketing Analytics 96

Hubspot Marketing

DECEMBER 27, 2024

Read Marketing for the Lulz Lesson 5: Don't let growth marketing dominate your strategy A favorite rant of Brendan Lewis (EVP of global communications and public affairs for Oatly) is his belief that growth marketing needs to be neutered, if not totally destroyed. The more we can focus on that, the better well be as marketers.

Fashion 94

Fashion Marketers Marketing Entertainment 94

Businesses Grow

DECEMBER 16, 2024

Polished, scripted, and overly-rehearsed podcasts & even keynotes will give way to communications that are more real, vulnerable, and reflective of who we are as flawed human beings. Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels.

Gen Z 101

Gen Z Marketers Marketing B2C 101

Animalz blog

FEBRUARY 27, 2025

Kyle Coleman – CMO at Copy.ai Thenuka Karunaratne – Co-founder and CEO at Daydream March 11, 2025 Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation. March 6, 2025 Kyle Coleman of Copy.ai

SEO 62

SEO Content Marketing B2C CMO 62

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. And it’s very much B2C marketing. To give you an idea, those are all brands we can service. Emojis that we also use partners.

B2C 62

B2C eBook SEO Customer 62

Marketing Insider Group

SEPTEMBER 17, 2024

It’s like customer experience by osmosis (moving from B2C to B2B). When I listened to Tariq Shaukat, CMO of Caesars Entertainment, deliver a talk recently on customer loyalty, he explained the importance of transparency and respect for the customer in terms of how the data gathered is used to market to them.

Customer 77

Customer Transform Entertainment Real Estate 77

Sales Force: CMO

APRIL 4, 2025

Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. An agent can use IOT data and communicate via channels of choice to not only guide setup but also provide ongoing success or failure monitoring.

Marketers 52

Marketers Marketing B2C CRM 52

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Drawing helps me communicate branding ideas with others when I cant find the words. Backstroke deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns.

Branding 113

Branding User-Generated Price eCommerce 113

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 129

CMO Non-Profit Transform Advertisers 129

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 135

CMO Thought Leadership B2C Marketing Automation Platform 135

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 111

CMO Transform B2C Marketers 111

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 88

CMO Key Performance Indicator Transform Thought Leadership 88

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketers 145

Marketing Insider Group

JULY 10, 2014

Julie is a creative marketing specialist at QVC, a Board Member of my town’s local public library and she is a student ambassador for West Virginia University’s Integrated Marketing Communications Program. Where do you see content marketing falling within the IMC strategic communication planning process?”. What about B2C?”.

Content Marketing 111

Content Marketing PR B2C CMO 111

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 127

CMO Communications Finance B2C 127

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 133

B2C Whitepaper CRM Marketing Automation Platform 133

Martech

MAY 22, 2024

The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago.

Retail 114

Retail Shoppers B2C CMO 114

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 124

Retail eCommerce Gen Z Shoppers 124

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? in the February 2019 survey, CMO commitment to the channel remains strong. Only large companies ($10B+ in revenues), B2C Product, and ecommerce firms that book more than 10% of sales over the internet have experienced higher returns.

CMO 100

CMO Advertisers Advertising B2C 100

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Breaking down your marketing budget. For example, consider the following benchmarks.

SEO 122

SEO B2C CMO Digital Marketing 122

Martech

JANUARY 26, 2024

The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. They work collaboratively in supporting marketing, content organization and communications, as well as with external partners and agencies.

Social Media Marketing 131

Social Media Marketing B2C CMO Management 131

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. Especially on mobile, communications are received first by an individual, then shared with the rest of their team.

Key Performance Indicator 105

Key Performance Indicator B2C CMO Retail 105

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Use social proof in your email communications, from invites to reminders. Use paid when possible.

Promotion 122

Promotion Thought Leadership B2C CMO 122

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. The concept of brand isn't new in the B2C space — in fact, it largely drives it. Sound familiar?

B2C 113

B2C Marketers Marketing Communications 113

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Video content allows you to communicate with audiences on a different level, speaking to their senses. Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” Shift from Content Economy to Attention Economy. Experiment with long-form, multi-chapter assets.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 134

Affiliate Marketing Market Trends B2C Transform 134