Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The new ways to approach determining ICP, as well as automating account data and research, will help marketing and business development scale and leverage their tech stack more efficiently.

Transform 113

Transform CMO Retail CRM 113

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

DECEMBER 27, 2024

In 2025, as social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses, and the growing creator economy will find it increasingly difficult to reach their ideal audiences, said Rachel Sterling, CMO of domain name technology company Identity Digital. The result?

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 119

Content Marketing Marketers Marketing Food 119

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 88

Transform Marketers Marketing Gen Z 88

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Who’s running my retirement plan?’”

Branding 78

Branding Millennials Finance CMO 78

Marketing Insider Group

JANUARY 12, 2015

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Now that is a question of marketing culture!

CMO 111

CMO B2C Entertainment Content Marketing 111

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai And this data allows us to forecast forward.”.

Analytics 143

Analytics B2C CMO Search Marketers 143

Contently B2C

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. Full Disclosure: LEGO is a Contently client.). The company’s profits grew 31 percent last year.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

No one should live in fear to write, especially since we are in this new age where “ Content Rules ” and Blogs are necessary forms of communication. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. Content Marketing' Luckily, there are tons of ways to get started.

Thought Leadership 134

Thought Leadership PR B2C CMO 134

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 124

Marketing Ethics Copywriting Transform CMO 124

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. The B2B buyer will be more self informed.

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Martech

AUGUST 18, 2021

It will broadcast live events and on-demand content. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B?

B2C 114

B2C CMO Influencer Marketing Education 114

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats.

Customer 106

Customer CMO B2C Thought Leadership 106

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Marketers Marketing 111

Rock Content

MARCH 22, 2024

Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. In other words, you’ll need to stay open to the latest B2B trends in marketing and find ways to make them work for you. What you don’t want is to get left behind.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

AWeber

DECEMBER 19, 2022

All this is resulting in insecurity from those who depend on social media for their marketing or livelihood. Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. Komal Helyer, award-winning CMO at Fractional.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. Click here to take the survey But Cardii foresees B2C use cases too.

Transform 120

Transform B2C New Technology CMO 120

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.

Customer 111

Customer Analytics B2C Content Marketing 111

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Content marketing research.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

MAY 24, 2023

But I was like, “Well, we’re supposed to be like the future marketing and sales leaders of the company. And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. So we did content marketing, we did social. Q: You called it.

eCommerce 107

eCommerce B2C CMO Energy 107

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. B2B Marketing EXPO – London.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

AWeber

DECEMBER 19, 2022

All this is resulting in insecurity from those who depend on social media for their marketing or livelihood. Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. Komal Helyer, award-winning CMO at Fractional.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses.

Promotion 59

Promotion Marketing Strategy Thought Leadership B2C 59

OnDemand CMO

JANUARY 13, 2022

Like more and more companies today, Netflix has mastered the art of personalized content , and their example is one that all content marketers should follow. To retain customers and attract new ones, personalized branding has become marketing’s silver bullet. In fact, it’s not just the future — it’s happening now.

B2C 52

B2C eCommerce CMO Customer Journey 52

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.

Telemarketing 94

Telemarketing Marketers Marketing Customer loyalty 94

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. The first shows traffic to all of your content marketing URLs. Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This person’s goals are to [list goals]. Yes, please!

SEO 92

SEO Analytics Copywriting B2C 92

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Transform 111

Transform Marketers Marketing CMO 111

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. Dig deeper: Let’s chat about this product. “In

Transform 124

Transform eCommerce Shoppers Retail 124

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73