Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 125

Customer Direct Mail Transform Health 125

Martech

JANUARY 14, 2025

Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers. AI-as-a-Service in advertising Marketers, advertisers, and media planners face growing pressure to innovate while maintaining strong campaign performance, said Jon Schulz, CMO at Viant.

Advertisers 128

Advertisers Advertising Transform Shoppers 128

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago.

Retail 113

Retail Shoppers B2C CMO 113

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Just so you know, firing your CMO and putting a CRO in charge of your marketing probably isn’t going to solve your marketing problem.

Transform 113

Transform CMO Customer Acquisition Retail 113

Marketing Insider Group

SEPTEMBER 17, 2024

The term ‘channel-less’ has crept into everyday circulation in industries like retail, for example. It’s like customer experience by osmosis (moving from B2C to B2B). About 38% of retailers already use this technology on some level, and another 15% plan to implement it in the near future.

Customer 76

Customer Transform Entertainment Real Estate 76

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customer 118

Customer B2C Transform Retail 118

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

AUGUST 19, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? Salesforce announced their own streaming service, Salesforce+, slated for next month.

Shopper Market 116

Shopper Market Retail Shoppers B2C 116

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. This finding exists across industries, with B2C services companies focusing most intently on market penetration for growth, spending on average 70.8% CMOs view social media as a tool to accomplish strategic objectives.

CMO 100

CMO Transform Analytics Marketing 100

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

Martech

JULY 13, 2021

We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Merkle to acquire CX agency LiveArea .

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner.

Transform 123

Transform eCommerce Shoppers Retail 123

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. CMO Council ). Among retail brands, posting 1-4 times a week on Facebook generates 71% more engagement ( Kissmetrics ). Marketing Profs ). Kissmetrics ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago.

Key Performance Indicator 104

Key Performance Indicator B2C CMO Retail 104

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Martech

OCTOBER 13, 2023

Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. Pepsi CMO Todd Kaplan at DPAA Summit.

CMO 125

CMO Advertisers Advertising Retail 125

Martech

NOVEMBER 7, 2023

” “We know some of our customers’ most loved TV shows right now are on Bravo,” said William White, CMO, Walmart U.S., Large retailers like Walmart (Walmart also piloted Roku Action Ads in 2022) have the inventory and easy checkout to make these experiences useful to viewers. in a statement. “By ” Why we care. .”

CMO 109

CMO Retail Advertisers Advertising 109

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. Intuit) In the U.S.,

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The post CMO Confessions Ep.

CMO 52

CMO Transform Retail New Technology 52

Martech

SEPTEMBER 11, 2023

In May, he purchased and became CEO of online retailer Homethreads. We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what?

Customer 116

Customer Real Estate Retail Transform 116

Martech

DECEMBER 27, 2022

Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. This makes mobile experiences more important than ever for retailers, even if their in-store foot traffic has rebounded. Live shopping will come to the forefront of retail marketing strategies. “We

Transform 98

Transform Retail Shoppers Price 98

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Real Estate 98

Real Estate Retail eCommerce Advertisers 98

Marketing Insider Group

JANUARY 14, 2014

The term ‘channel-less’ has been one that has creept into everyday circulation in Industries like Retail, for example. 100% It’s like customer experience by osmosis (moving from B2C to B2B). How can we re-imagine the ways of organizing companies to deliver better customer experiences? I think they already are.

Customer 101

Customer Entertainment Real Estate CRM 101

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We When COVID-19 hit, Apple Rose Beauty was doing most of its business offline through partnerships with retailers like Macy’s, local marketplaces, and other physical locations.

Transform 102

Transform CRM Email Marketing Retail 102

GrowPowerful

SEPTEMBER 12, 2022

However, despite their many years dedicated to Fractional CMO work, these individuals tend to function as project-oriented consultants as opposed to the fractional vision of short-term, growth-oriented engagements that balance tactics with strategy in an operational manner. When is the right time to hire a full-time CMO?

CMO 52

CMO Manufacturing Copywriting PR 52

Orbit Media Studios

OCTOBER 9, 2024

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. Maybe there are people but they’re stock photos, like mannequins in a retail store. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. We relate to each other.

Digital Marketing 62

Digital Marketing Marketing Marketers B2C 62

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. Pittman: “I love seeing what B2C companies do to get the attention of their audience. There's so much noise out there.

Transform 59

Transform Health CMO Key Performance Indicator 59

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% First, physical retail has refused to die, as retailers evolved their customer experience. Its a whole new world of retail. of sales through the Internet, up from 8.9%

eCommerce 100

eCommerce Transform CMO Retail 100

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Thats a slick feature for retail or ecommerce brands. Backstroke deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns.

Branding 109

Branding User-Generated Price eCommerce 109

Marketing Insider Group

MAY 11, 2020

Ecommerce retailers are in a new boat now. Why the growth, which could actually outpace B2C ecommerce? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. The fact that AR can help elevate the consumer experience when it comes to retail like trying on glasses or seeing certain furniture is notable.

Market Trends 59

Market Trends Health Transform Marketing 59

Set Up

MARCH 5, 2024

Combine that fascination with University marketing classes and working in a corporate retail environment early in my career, and you get a nearly two decade career in marketing that still has a lot of runway to go. Davison: For the first 10 years of my career, my focus was B2C marketing. I only wish I had been that brave more often.

CMO 59

CMO Marketing Marketers Health 59