Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

AUGUST 26, 2024

Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

B2C 132

B2C Communications Marketing Marketers 132

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customer 116

Customer B2C Customer Journey Communications 116

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered.

Customer 110

Customer B2C Marketing Marketers 110

The CMO Survey

NOVEMBER 12, 2024

B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Across industries, Education (25.3%), Banking / Finance / Insurance (14.8%), and Healthcare organizations (9.8%) achieved the most growth, while Mining / Construction (-20%), Retail / Wholesale (-5.8%), and Communications / Media (-4.9%) all shrank.

CMO 173

CMO Finance B2C Marketing 173

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

CMO 111

CMO Communications Digital Marketing Marketing 111

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 100

Management B2C User-Generated Communications 100

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. For B2C events, consider location or interests when targeting your demographics for digital ads. The year I turned 30, I started a new job. Also tucked in the job description?

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 10  Share a cliche quote that you can't help but take seriously.

Branding 127

Branding B2C Management Product 127

Hubspot Marketing

JUNE 30, 2025

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

Management 111

Management Inbound Marketing Marketing Marketers 111

Hubspot Marketing

MAY 30, 2025

Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. A B2B buyer journey map is a visual representation of potential customers' path from the moment they recognize a problem to the point where they choose your solution.

CRM 118

CRM Customer Journey B2C Product 118

Sprout Social

DECEMBER 12, 2024

As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 89

Gen Z Branding Retail Education 89

Exposure Ninja

AUGUST 12, 2024

Everything on Calendly’s homepage is there to help communicate its offer. Illustration Illustration and character design can be used in B2B website design just as much as in B2C. This big text needs to communicate what you’re offering. If they don’t, you need to rethink your design.

User-Generated 98

User-Generated Communications Finance B2C 98

Martech

SEPTEMBER 20, 2024

Establish clear lines of communication with the vendor One person needs to be in charge of communicating with the vendor, otherwise, confusion will reign. Do this in real time, including electronic and verbal communication with the vendors, customers and government institutions. This will help in the security review process.

Law 124

Law Fashion Communications Management 124

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. It enables direct communication with potential and existing clients.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. To successfully reach customers, brands must leverage a multichannel outbound strategy which includes the phone,” said James Garvert, SVP of TruContact Communications Solutions at TransUnion.

Customer 119

Customer Branding Communications Marketing 119

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertising 117

Advertising Advertisers Communications Management 117

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. It enables direct communication with potential and existing clients.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 70

Management B2C User-Generated Communications 70

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 129

Shipping Communications Promotion Customer 129

Martech

OCTOBER 31, 2024

Nearly three-quarters want to know upfront if they’re communicating with AI. Over a third of consumers said they would engage with an AI agent to avoid repeating themselves at multiple touchpoints in their experiences. This shows a big upside for introducing an AI-powered agent, but brands must be transparent.

Gen Z 122

Gen Z Branding Millennials Retail 122

Martech

JANUARY 9, 2025

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

DECEMBER 5, 2024

DAS Technology introduces AI engage messaging solution : This solution combines automated responses with live moderators to improve communication between car dealers and customers throughout the car buying journey.

Food 119

Food User-Generated Advertising Advertisers 119

Hubspot Marketing

FEBRUARY 25, 2025

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Start by defining your buyer persona.

Transform 99

Transform Marketing Marketers Gen Z 99

Animalz blog

JULY 16, 2024

Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Jess: My background is actually in copywriting on the B2C side. This newest role at Island — Head of Content and Comms — has brought on a whole new level of communications experience, which is really exciting.

PR 57

PR Copywriting B2C Place 57

Set Up

FEBRUARY 25, 2025

Invest in a Marketing Diagnostic with Set up where we analyze your external-facing marketing communications and case studies to ensure your branding is consistent and effective. Set expectations around feedback and communication. Maintain regular communication through collaboration tools like Slack or Zoom.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Better for brand awareness, especially for freemium or B2C models. Recurring revenue models, evolving user needs, and fierce competition create unique challenges for SaaS companies. LinkedIn Ads. TikTok & Facebook Ads.

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketing 68

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Ensure the following are part of your understanding and how you communicate CTV’s potential. CTV is not a pure bottom-of-funnel performance play.

Branding 116

Branding B2C Advertisers Advertising 116

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. Price is an easy way to communicate value, but it’s certainly not the only way. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. But it’s not an impossible task. Frame effort as value.

Branding 96

Branding Price CRM Marketing 96

Martech

JULY 9, 2025

Dig deeper: Time to First Value: The CX metric you can’t afford to ignore In marketing, whether B2C or B2B, transformation is key. Brands that speak in human language, communicate value quickly, and have a straightforward narrative rise above the noise and appear in AI-powered recommendations and results.

Transform 60

Transform Branding B2C Education 60

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Customer 111

Customer Customer Journey Communications Management 111

Lusha

JULY 21, 2024

Shorten Sales Cycles: Nurturing MQLs with targeted content and personalized communication can accelerate their decision-making process. Segment your audience: Divide your MQLs into smaller groups based on their interests, behaviors, or demographics, allowing for more personalized communication.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. They’ll do that via partnerships with companies including NetApp, Oracle, SAP, ServiceNow and, yes, Salesforce.

User-Generated 88

User-Generated B2C Marketing Marketers 88

Hubspot Marketing

JULY 10, 2025

user/month with basic pipeline management Advanced: $27.90/user/month user/month with email sync and custom fields Professional: $49.90/user/month user/month with automation and advanced reporting Power: $64.90/user/month user/month with AI-powered insights and advanced integrations View Pipedrive pricing.

eCommerce 91

eCommerce Transform CRM Retail 91

Sprout Social

JUNE 11, 2025

They’re particularly useful for B2C companies or those working in industries like beauty or food. It shows you value the rights of your audience, and that you’re committed to communicating with them in the right way. Content and giveaways : These campaigns involve competitions designed to give products away to followers.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107