Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered.

Customer 109

Customer B2C Marketing Marketers 109

Vertical Response

NOVEMBER 10, 2024

Most consumers prefer receiving monthly emails rather than more frequent communications. Monitoring unsubscribe rates assesses whether email frequency aligns with subscriber preferences, indicating potential over-communication. Personalizing send times using AI enhances engagement by determining optimal times for each subscriber.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 101

Management B2C User-Generated Communications 101

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customer 115

Customer B2C Customer Journey Communications 115

Martech

AUGUST 26, 2024

Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. For example, “10 Tips for Increasing Productivity” clearly communicates what the readers will find out.

B2C 115

B2C Content Marketing Marketing Marketers 115

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. B2C marketers are also having a hard time with marketing execution. The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech. Priorities. Marketing execution. Get MarTech! In your inbox.

B2C 98

B2C Retail Marketing Marketers 98

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 72

Management B2C User-Generated Communications 72

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. This gives buyers the incentive to volunteer information in order to stay connected.

B2C 95

B2C Communications Customer Journey Customer 95

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 10  Share a cliche quote that you can't help but take seriously.

Branding 124

Branding B2C Management Product 124

Exposure Ninja

AUGUST 12, 2024

Everything on Calendly’s homepage is there to help communicate its offer. Illustration Illustration and character design can be used in B2B website design just as much as in B2C. This big text needs to communicate what you’re offering. If they don’t, you need to rethink your design.

User-Generated 98

User-Generated Communications Finance B2C 98

Martech

NOVEMBER 21, 2024

” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. The words sounded strangely familiar.

Management 144

Management Customer Transform Thought Leadership 144

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

CMO 109

CMO Communications Digital Marketing Marketing 109

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Ensure the following are part of your understanding and how you communicate CTV’s potential. CTV is not a pure bottom-of-funnel performance play.

Branding 114

Branding B2C Advertisers Advertising 114

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 128

Shipping Communications Promotion Customer 128

Sprout Social

NOVEMBER 15, 2024

Let’s dive into our lineup of executives (and the teams who support them) who are the most effective on social, and tips for developing your own successful executive communications program. Make a case for creating an executive communications strategy by using Benioff’s post as a proof point. Let Salesforce give you hope.

Branding 85

Branding Communications Thought Leadership PR 85

Sprout Social

DECEMBER 12, 2024

As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 92

Gen Z Branding Retail Education 92

Martech

MAY 13, 2025

But you need to revise your messaging strategy and start communicating now. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. Like Monday’s pause on new tariffs with China.

Customer loyalty 85

Customer loyalty Customer Price Retail 85

Martech

SEPTEMBER 11, 2024

Personalized communication. Many B2C and subscription companies already do this well. Short-term and targeted email series (3-8 messages) are very powerful for customers, as they can nurture upselling or higher engagement after a customer service interaction or a content download event. Lead scoring. A/B testing.

Customer 112

Customer Customer Journey B2C Management 112

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. They’ll do that via partnerships with companies including NetApp, Oracle, SAP, ServiceNow and, yes, Salesforce.

User-Generated 86

User-Generated B2C Marketing Marketers 86

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Maintain open communication : Keep lines of communication open with your customers. As a result, marketers need to adopt strategies that resonate with this mindset while fostering trust and connection. Processing.

Customer loyalty 115

Customer loyalty Marketing Marketers Price 115

Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. To successfully reach customers, brands must leverage a multichannel outbound strategy which includes the phone,” said James Garvert, SVP of TruContact Communications Solutions at TransUnion.

Customer 118

Customer Branding Communications Marketing 118

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. For B2C events, consider location or interests when targeting your demographics for digital ads. The year I turned 30, I started a new job. Also tucked in the job description?

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

SEPTEMBER 20, 2024

Establish clear lines of communication with the vendor One person needs to be in charge of communicating with the vendor, otherwise, confusion will reign. Do this in real time, including electronic and verbal communication with the vendors, customers and government institutions. This will help in the security review process.

Law 123

Law Fashion Communications Management 123

Martech

FEBRUARY 20, 2025

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. These features help teams personalize user engagement, optimize product communications analyze customer feedback alongside product usage data to discover engagement opportunities.

User-Generated 93

User-Generated B2C Analytics Information Technology 93

Martech

AUGUST 15, 2023

The post How Chime is activating data to communicate with customers appeared first on MarTech. Register for The MarTech Conference here. Get MarTech! In your inbox. Business email address Subscribe Processing.

Communications 98

Communications Customer Advertisers Advertising 98

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertisers 116

Advertisers Advertising Communications Management 116

Martech

JANUARY 9, 2025

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Customer 110

Customer Customer Journey Communications Management 110

Set Up

FEBRUARY 25, 2025

Invest in a Marketing Diagnostic with Set up where we analyze your external-facing marketing communications and case studies to ensure your branding is consistent and effective. Set expectations around feedback and communication. Maintain regular communication through collaboration tools like Slack or Zoom.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution. Make mobile marketing a priority.

Transform 174

Transform CRM B2C CMO 174

Martech

OCTOBER 31, 2024

Nearly three-quarters want to know upfront if they’re communicating with AI. Over a third of consumers said they would engage with an AI agent to avoid repeating themselves at multiple touchpoints in their experiences. This shows a big upside for introducing an AI-powered agent, but brands must be transparent.

Gen Z 120

Gen Z Branding Millennials Retail 120

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. The effects of both events wouldn’t be felt in the wider world for a couple of decades, but there’s no doubt about their impact in ushering in email both for personal communications and for commercial impact. B2B and B2C marketers say email is essential.

Email Marketing 123

Email Marketing B2C Law Marketing 123

Martech

DECEMBER 5, 2024

DAS Technology introduces AI engage messaging solution : This solution combines automated responses with live moderators to improve communication between car dealers and customers throughout the car buying journey.

Food 118

Food User-Generated Advertisers Advertising 118

Backlinko

MARCH 25, 2025

Monetization paths: Productivity app affiliates, digital planners/templates, premium courses, coaching services Success requirements: Demonstrated personal productivity expertise, system development skills, ability to measure and communicate results 13. This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102