Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

Customer 108

Customer B2C Marketing Marketers 108

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Management 144

Management Customer Transform Thought Leadership 144

Marketing Insider Group

JANUARY 20, 2025

Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. B2C audiences are emotional and impulse-driven, focusing on personal needs and desires. Platform Prioritization When it comes to platforms, B2C and B2B shine in different arenas to reach the right audience. Lets break them down.

B2C 57

B2C Social Media Marketing Transform Whitepaper 57

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization?

B2C 127

B2C Millennials Customer Journey User-Generated 127

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Martech

NOVEMBER 5, 2024

Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. For instance, 65% of customers said they preferred a phone call from a bank or financial institution to handle suspected fraud on their accounts. Customers want omnichannel experiences that are seamless and trusted.

Customer 117

Customer Branding Communications Marketers 117

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 124

Customer Direct Mail Transform Health 124

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Customer 111

Customer Customer Journey B2C Management 111

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 120

Market Research B2C Marketing Marketers 120

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customer 109

Customer Customer Journey Communications Management 109

Set Up

AUGUST 27, 2024

My journey has involved working with smaller boutique agencies to global leaders, always emphasizing the critical drivers of success: nurturing meaningful relationships, creating custom client solutions, and cultivating high-performing teams. Many Agencies often focus heavily on B2C tactics to attract Clients.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Table of Contents What is B2B ecommerce? There are several reasons for this.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Modern positioning mistakes If you’ve studied marketing, you’ve been taught positioning means how customers perceive you compared to the competition. They care about outcomes.

Customer 112

Customer Food Place Branding 112

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. The system continuously learns from user behavior (i.e.,

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Some were B2C, many were B2B. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. more on acquiring customers than retaining them. over the next 12 months. growth in Spring 2024.

CMO 173

CMO Finance B2C Marketing 173

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customer Acquisition 111

Customer Acquisition Customer Food CRM 111

Aspiration Marketing

MAY 12, 2025

Regardless of whether you work in B2B or B2C, a well-organized customer search helps you reduce your search time and get the most out of your sales strategy. A variety of search tools are used to achieve this. The ones that automate many processes and allow you to work more efficiently with potential clients.

B2C 159

B2C Customer 159

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Martech

SEPTEMBER 12, 2024

This is the feature that allows a unified view of front-end and back-end customer data. ” As far as incorporating back-office data in the customer dataset, Pinkerton says some of Oracle’s competitors are playing catch-up. “We still have a B2C business that we’re committed to. ” Pinkerton asked.

Transform 115

Transform B2C Manufacturing Finance 115

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Hootsuite

OCTOBER 2, 2024

However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer. Social ads bring people into the top of your sales funnel so you can convert them to customers through a combination of organic and paid future posts. Cost: $99 to $999) LinkedIn Learning. Cost: $379.88

B2C 113

B2C CMO Copywriting Analytics 113

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular. The reassurance emails are back, too.

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 91

Social Media Marketing B2C User-Generated Entertainment 91

Martech

JANUARY 6, 2025

FAQs for customers of the acquiring company. FAQs for customers of the target company. It helps in specific situations, like a merger or crisis, and is also great for writing press releases, product fact sheets, brochures, videos, customer communications and more. FAQs still appear frequently on both B2C and B2B websites.

B2C 130

B2C Communications Marketing Marketers 130

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Adjusting email frequency directly influences customer retention. Marketing emails should be customized according to subscriber behavior and preferences, significantly boosting sales.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C.

Customer 138

Customer B2C Transform Customer Journey 138

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 66

Real Estate Customer Food User-Generated 66

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 76

Customer Transform Entertainment Real Estate 76

Martech

FEBRUARY 26, 2025

But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features? This builds trust and shows you’re in the trenches with your customers.

Whitepaper 115

Whitepaper Thought Leadership B2C Marketing Automation Platform 115

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Think of YouTube as an opportunity to amplify your message. Builds trust.

Gen Z 112

Gen Z B2C Transform Millennials 112