Remove B2C Remove Customer Journey Remove Whitepaper
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

Martech

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. And younger audiences arent shy about walking away if you miss the mark.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. E-Books or Whitepapers. Image Source.

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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

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Social media and influencers: 2025 predictions

Martech

This strategic alignment will condense the customer journey and drive efficiency, making creator marketing an essential tool for delivering measurable business outcomes at every stage.

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

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Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

At any one moment, your blog has readers who are at every stage of their customer journey. Plan to publish at least two posts per month for customers at each stage. We’ve found that most companies don’t spend enough time and effort at the earlier stages of the customer journey. The Buying Stage.