Marketing Insider Group

JULY 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Litmus

DECEMBER 6, 2023

It’s worth noting that we use the data collected by these sentiment trackers as a health metric, not a key performance indicator (KPI). So far, we’ve mostly seen this used by our B2C customers—like the Mamas and Papas example above—but we’ve used it before ourselves. appeared first on Litmus.

Key Performance Indicator 72

Key Performance Indicator Shipping B2C Communications 72

CXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. Customer Lifetime Value: Learn how to increase retention.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. For the customer, that’s value creation. For the company, it builds customer loyalty and informs stronger lifetime value.” 2023 Insight: It’s not as much of a priority as before.

Market Trends 59

Market Trends Health Transform Marketing 59

Hootsuite

AUGUST 14, 2023

Create three product bundles that maximize value for customers of a home décor boutique. Design an effective customer loyalty program for a pharmacy that rewards repeat customers. Generate five infographic ideas for explaining the basics of mental health and how to cope with stress.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). A further 7.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. And loyal customers may spend more and refer more friends.

PR 113

PR Customer loyalty User-Generated Marketing 113

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. Why marketers should care about customer service and support.

Customer 113

Customer CRM Health Communications 113