B2C Education Management 
Hubspot Marketing
JUNE 30, 2025
Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Research and analytical skills.
Martech
AUGUST 26, 2024
Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up! It’s hard to keep up!
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Hubspot Marketing
NOVEMBER 1, 2024
D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.
The CMO Survey
NOVEMBER 12, 2024
Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).
Hootsuite
OCTOBER 2, 2024
For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.
Sprout Social
AUGUST 4, 2025
Authenticity and relatability Just like in B2C sales, B2B marketing depends on creating authentic connections with people working in other companies. Educational content Knowledge-sharing on TikTok is one of the network’s leading content trends. If you’re managing a smaller company, use TikTok to promote yourself as a founder.
Buffer Marketing
FEBRUARY 12, 2025
Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.
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