Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z

SocialPilot

JUNE 26, 2025

Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Drive Engagement with Content That Feels Native: Think casual, useful, and authentic.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. of people over the age of 18 in the U.S.

Gen Z

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Each sector has its strengths and challenges.

Influencer Marketing

Hootsuite

MARCH 9, 2020

51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. This is not news for B2B brands, but B2C brands might take note, too. Same for Americans who make over $75,000 per year. . Source: Digital 2020. LinkedIn usage statistics.

User-Generated

Hubspot Marketing

MARCH 15, 2023

Each list item will typically include a few sentences or multiple paragraphs to educate or delight readers. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." Education and Work." What is a listicle?

Millennials

Hubspot Marketing

JUNE 29, 2022

Figuring out what social platforms to use depends on whether your brand is B2B or B2C, and what type of video you want to create. If you're B2C, you should be on Instagram, TikTok, and Facebook. Let's face it, millennials are becoming the decision-makers. Brands need to figure out how to not only educate, but also entertain.

Branding

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.

Social Media Marketing

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. It’s no lie that people tend to prefer content that’s informative or educational.

Millennials

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. After 14 years, the platform is one of the most valuable in the world, for B2B and B2C companies alike.

Marketing Strategy

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z

Sprout Social

OCTOBER 31, 2018

For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value. Discover educational industry content. How-to and educational content is all the rage in just about any industry. Through advanced search, finding those comments doesn’t require any digging.

Branding

Marketing Insider Group

MARCH 4, 2020

The Bank of America partnered with the Khan Academy to produce their “ Better Money Habits ” site – an educational personal finance site that includes interactive tools, quizzes, informational articles, and a video series following the career stories of young people and how they manage their money. Bank of America.

Content Marketing

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Alternatively, you can filter your existing master list using the suggestions outlined below.

Whitepaper

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. These should include important data like age, race, religion, gender, income level, profession, family size, education level, and marital status. In fact, the.

Marketing Plan

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. BigMarker) Educational webinars are the most popular type. Venngage) 43% of readers admit they only skim through blog posts. seconds over the past two decades.

Digital Marketing

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 With an open mind and continued education in place, copywriters are guaranteed to succeed; if you write what you know, you’ll be destined to grow. About the Author.

Copywriting

Contently B2C

JUNE 30, 2016

Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent). internet users 10 to 18 are interested in VR—six percentage points more than millennials.

Gen Z

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. It drives traffic, builds brand awareness, educates customers, nurtures leads, and converts prospects into buyers.

Digital Marketing

Rock Content

MARCH 4, 2020

How B2B and B2C companies can use Digital Marketing strategies. Smartphones are incredibly popular, especially among Millennials and Generation Z. This strategy is based on the education of the market towards the solution your company offers. How B2B and B2C companies can use Digital Marketing strategies.

Digital Marketing

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. A friendly welcome message with accompanying Quick Replies will drive people into specific experiences with minimal education.

Marketing

Rock Content

JUNE 28, 2016

Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Marketers break through the clutter and earn a rightful place in those feeds using educational and thought-provoking content.

Transform

Marketing Insider Group

JULY 1, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. image source. image source.

Marketing Strategy

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7%   By creating educational content that addresses your audience's pain points and showcases your unique perspective, you can establish your brand as a thought leader in your industry. of its US user base to be exact.

Gen Z

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. However, even B2C companies can get value from LinkedIn depending on your target audience. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy.

Social Media Marketing

Sprout Social

JUNE 27, 2023

For my generation, Millennials, the majority of us will be primarily on Instagram. Even for folks outside of our industry, people can always relate to or find inspiration, education, and value from human stories. I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C.

Logistics

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. New to ChatGPT?

Product

Marketing Insider Group

MAY 11, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ).

Content Marketing

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. Business, healthcare and educational apps thrived in Q2, while travel, navigation and sports apps suffered from a period of low installs.

Advertising

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

B2C