Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

SocialPilot

JANUARY 27, 2025

What is a B2B Social Media Strategy? A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. Marketers often need to appeal to each stakeholder. In contrast, B2C buying committees are much smaller — often including just one decision-maker.

Manufacturing 56

Manufacturing B2C Thought Leadership Marketers 56

Sprout Social

JUNE 5, 2025

But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

Thought Leadership 77

Thought Leadership Finance B2C Communications 77

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing. Email marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Influencer marketing is the most effective trend that director+ marketers companies leverage.

Inbound Marketing 130

Inbound Marketing Social Media Marketing Influencer Marketing B2C 130

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Martech

JANUARY 16, 2025

Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. It helps small businesses create data-driven content and manage multichannel campaigns.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketers 59

Marketing Insider Group

APRIL 11, 2023

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Additionally, one in four marketers say they use social media shopping tools.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Vertical Response

FEBRUARY 14, 2022

Businesses all over the globe can connect through video chats and quick emails with the click of a few buttons. Speaking of emails, have you heard of B2B email marketing? We’ll explain more about B2B email marketing in the guide below. The 411 on B2B Marketing. What’s So Great About Email?

Email Marketing 59

Email Marketing B2C Marketers Marketing 59

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for the comment!

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

Customer 124

Customer Transform Email Marketing B2C 124

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Their responsibilities are often based on their skills, which will determine their tasks in your marketing calendar.

Transform 145

Transform Marketers Marketing Millennials 145

Sprout Social

JUNE 3, 2021

Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack. Check out the categories below to get started: Social media marketing tools. Email marketing tools. MailMunch.

Digital Marketing 145

Digital Marketing Marketers Marketing Analytics 145

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Sprout Social’s audience segmentation is built into its social listening tools, allowing you to identify key audience groups based on interactions, hashtags, and sentiment. “I want to supercharge my email marketing.”

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

JANUARY 20, 2025

Email marketing tools (Mailchimp, Constant Contact): To send out promotional emails with compelling stories and offers. Promotional stories: Create limited-time offers or special events that tie into our brand story. For example, a Taste of Tradition week featuring dishes inspired by our heritage. Tools needed.

User-Generated 108

User-Generated Brand Management Marketers Marketing 108

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Social Media Marketing. The channels you can use in social media marketing include: Facebook. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Email Marketing Lead Generation Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper eBook 145

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. by Michael Brenner, June 18, 2010 Related Posts: How to Nurture The Great Unknown Leads Integrating Social Media and Search 6 Content Marketing Tips That Drive Leads Why Is Search…So…Darn…Hard?!

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Let’s say you own an email marketing software company. Email is one of the most personal and inexpensive forms of communication available for marketers. Nurture leads.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly.

CMO 113

CMO SEO B2C Thought Leadership 113

Digital Marketer

MARCH 1, 2024

Social Media Marketing From the time of its inception, social media has changed the way we humans communicate and consume content. Today, 66% of marketers generate leads from social media by spending only six hours per week on social media marketing.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Marketing Insider Group

DECEMBER 7, 2010

Augmented Reality For B2B Marketing in 2011? Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 15, 2010

Lead Generation Programs That Work What Is The Future Of The Social Media Role? Why am I in Marketing? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

FEBRUARY 5, 2024

(Orbit Media) Producing original visuals consistently is a struggle for 35% of content creators, despite its effectiveness. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Orbit Media) The average human attention span has reduced from 12 seconds to 8.25 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

JULY 15, 2010

Try These Traditional Tactics Now The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. There’s no denying that email represents both an aggressive and effective marketing channel for marketers today. The importance of social media market research. Why conduct market research on social media?

Market Research 111

Market Research Gen Z Price B2C 111