Martech

NOVEMBER 10, 2022

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. Over the last year, many brands have pivoted to emerging Web3 platforms. They are sometimes referred to as the “metaverse,” and often they are linked to gaming and virtual worlds. Web2/Web3 cross-channel experiences.

Gen Z 120

Gen Z Fashion eCommerce Influencer Marketing 120

Backlinko

JUNE 4, 2024

billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion DIY & Hardware $201.8 billion Eye-Wear $23.48

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Sprout Social

DECEMBER 15, 2021

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. It’s no secret that brands love user-generated content (UGC). For some industries, like B2C, it’s the easiest (and sometimes least expensive) way to acquire and share high-performing content.

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Duct Tape Marketing

FEBRUARY 2, 2023

And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. They're undetectable and like gens, when we talk about Gen Z, we're not talking about babies. The first member of Gen Z just got elected. The Congress.

Marketing Strategy 96

Marketing Strategy Gen Z Marketing Marketers 96

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z 100

Gen Z Marketing Marketers B2C 100

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ).

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Develop a series of Tweets or Threads about the importance of sustainability in fashion. Pretend you are the CEO of an outdoor fashion brand.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. Advertising.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. For example, the fashion industry does well with Instagram’s visual features.

PR 113

PR Customer loyalty User-Generated SEO 113