Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

Transform

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses. Let’s consider a couple of examples to clarify.

CRM

The Drum

JUNE 10, 2025

When you work in B2B finance, “memorable” usually isn’t the brief. Kim Mickenberg and the team behind FactSet’s Best in Show-winning campaign explain how embracing humor and humanity transformed a financial data giant’s brand identity. Read more here

Transform

Sprout Social

JUNE 5, 2025

Framing organic performance in media value terms helps us speak the same language as our finance partners, who are already familiar with CPM-based models. Calculate my social ROI At Sprout, we elevate our Owned Media Value during quarterly business reports using our social media scorecard template.

Thought Leadership

Exposure Ninja

AUGUST 12, 2024

Illustration Illustration and character design can be used in B2B website design just as much as in B2C. What to Watch Next What to Listen to Next THIS Part of Your Funnel (Probably) Sucks How To Get Qualified B2B Leads using PPC How We 10x’d Leads for a Finance Company.

User-Generated

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. saying they never use it professionally.

Gen Z

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. saying they never use it professionally.

Gen Z

Martech

OCTOBER 2, 2024

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Branding

Hubspot Marketing

SEPTEMBER 25, 2024

Are you more interested in B2B organizations or B2C organizations? Customers who requested a free trial at some point, customers in the finance industry, or customers with 10-20 employees could be attributes. Use this conversion rate as your benchmark. There‘s a certain kind of art to choosing which attributes to include in your model.

Logistics

SocialPilot

APRIL 16, 2025

Capterra Owned by Gartner, Capterra is among the top-rated SaaS review websites that provide reviews, ratings, and comparisons for both B2B and B2C companies. Finances Online Finances Online is a fast-growing SaaS review platform, attracting over 2.5 Most buyers (whether B2B or B2C) need social proof before making a decision.

User-Generated

Backlinko

JULY 1, 2025

For example, Budget With Mel, a personal finance blogger, offers a free budgeting template on her blog. Have a B2C small business? Homepage banners, blog posts , social captions, link in bio, and pop-ups. Mention your lead magnet in any social media videos you create — and don’t forget to add a link to it in the caption or comments.

Marketers

Martech

JULY 22, 2025

While B2C brands optimize for discovery and impulse purchases, manufacturers use AI to streamline efficiency for buyers who know exactly what they need. That’s changing rapidly as AI transforms how manufacturers connect with their complex networks of stakeholders.

Transform

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 G2 Suitable for companies that provide software solutions, particularly in technology, marketing, finance, and sales. Limited options for easily sharing testimonials in marketing campaigns.

Real Estate

Backlinko

MARCH 25, 2025

Note: Finance blogs are popular and profitable. Monetization paths: Property management software affiliates, investment courses, membership communities, lead generation for services Success requirements: Real estate investing experience, market analysis skills, understanding of investment financing 14.

Real Estate

Lusha

NOVEMBER 11, 2024

Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C. It requires patience, persistence, and a well-planned strategy.

CRM

SocialPilot

MARCH 10, 2025

View this post on Instagram A post shared by HubSpot (@hubspot) Meanwhile, a B2C lifestyle brand like Nike infuses trending internet humor into their memes, often playing on motivational themes with humor tied to fitness culture. Best for : Lifestyle, entertainment, B2C brands.

Gen Z

Avinash Kaushik

NOVEMBER 26, 2024

It is the only Methodology Finance will accept. The company has major operations across 20+ countries, and 14 distinct B2B, B2C, A2Z businesses. If you want to know what happens if you cut the entire Marketing budget to Zero, the only methodology that will answer that question: Portfolio Incrementality. Incrementality. See what I mean?

Analytics

Martech

JULY 30, 2025

They appear in every niche, from beauty junkies and home design obsessives to finance YouTubers and podcast hosts. Your most effective influencers are not just content creators. They are real customers, fans and advocates. When creators genuinely love what you are selling, that trust comes through, and trust is what drives action.

Influencer Marketing

Animalz blog

MARCH 11, 2025

Nexus (00:29:00): A book by Yuval Noah Harari mentioned in the post-interview discussion between Ty and Tim about finance and AI. So in general, you would be right to say that programmatic SEO will generally work better for B2C SaaS companies because B2C startups basically by definition target a consumer.

SEO

Sales Force: CMO

JULY 17, 2025

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. A single sale might require buy-in from Procurement, Legal, Ops, Finance, and two Directors who each think they’re the actual decision-maker. The four (fixable) problems with B2B personalization 1.

Whitepaper

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C

Rock Content

JUNE 4, 2020

Since the average B2B buying decision involves three or four different departments, usually led by IT and finance, B2B brands can focus on segmenting buyer personas by company role to address specific departments. The amount of time B2C buyers will spend in this stage will vary, depending on the business.

B2C

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo : EMEA (Commercial/Magento). Digital Experience Emerging Solution Partner of the Year.

Thought Leadership

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We sought to answer: what are the top sources of traffic and leads on your website? We have to consider conversions.

B2C

Martech

SEPTEMBER 26, 2022

Alternative financing. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Doing so effectively requires a combination of B2B and B2C tactics that are often outside the experience of most B2B marketers. Alternative lending. Neo-banking.

B2C

Martech

AUGUST 24, 2022

B2B buyers want B2C experiences. technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. Salespeople not knowing their products (27%). Getting sent too much information (24%). Read next: The B2B sales process is more effective now than pre-COVID.

Manufacturing

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Content Marketing b2b B2C Consumer' There is generally a little bit of fear when you do something for the first time. Don’t be afraid to jump in–you’re not in Jaws ! I’d love to hear from you in the comments below.

Whitepaper

The CMO Survey

AUGUST 27, 2019

Heres what CMOs have planned for hiring: B2B vs. B2C Marketer Hiring Growth Projections B2B marketers expected to grow the most, with B2B Product executives notching 6.5% B2C Services rings in at a moderate 4.4% B2C Product has flatlined at 0.5%. This has benefited both B2B and B2C companies. hiring growth.

B2C

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Finance

Marketing Insider Group

SEPTEMBER 9, 2015

Among the results, the study found that only 20% of respondents would trust finance content written by representatives of their bank, while 53% of respondents would trust finance content written by objective journalists with expertise in finance. Blur the sell.

Content Marketing

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer

Marketing Insider Group

AUGUST 9, 2021

If you’re in a highly regulated or technical industry like law or finance or government, you might look for someone who has some experience in the field so you can be assured the content will meet industry standards. Even more than B2C consumers, B2B buyers are looking for expertise and industry knowledge. Attention to Detail.

Copywriting

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

Stakeholders like HR, Finance or IT might not actually sign off on the purchase, but may need to be consulted, and could be required later to facilitate its implementation. We see platforms tap into the oceans of big data potential to enable personal targeting that’s on-par with the B2C equivalent.

Thought Leadership

Calvyn Lee Blog

FEBRUARY 20, 2024

But in 2024, having a TikTok strategy will be absolutely essential for B2B and B2C companies. More young generations turn to TikTok for product research and purchase guidance across topics like tutorials, travel, finance and more.

Market Trends

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. As such, they zero in on social media strategy and aim to help their clients acquire more leads and customers from social.

Social Media Marketing