Rock Content

JUNE 4, 2020

The buyer journey is the process people go through to gain awareness, evaluate, and purchase a product or service. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. Focus content on buyers’ pain points — not your product or brand.

B2C 75

B2C Finance Transform eBook 75

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Ariyh

FEBRUARY 6, 2023

. 📝 Intro There are 3 main types of images that people can take with your product (e.g. You see the hand holding the product, but not the person’s face Selfie. The person’s face, with the product Product alone. 150+ more insights here ) Images of products being held boost sales.

Product 52

Product Transform User-Generated B2C 52

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. This year, B2B and B2C brands elevated their creativity to inspiring levels. Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received.

B2C 86

B2C Content Marketing Food Transform 86

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Search Engine Land

DECEMBER 21, 2023

Food was in short supply, so the workers had to limit the number of people in line. You probably know the feeling if you have friends who work in B2C marketing. “Oh, They draw heavily on research from The B2B Institute at LinkedIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 108

Transform B2C Whitepaper Marketing 108

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 113

Transform B2C Whitepaper Marketing 113

Hubspot Marketing

JUNE 6, 2022

HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage. Delivery service DoorDash created an experiential experience to draw attention to the hard work its delivery drivers do daily to seamlessly deliver food.

Branding 135

Branding Food B2C Health 135

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? Play at least 50% of a product video. A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? How should B2B marketers use GA4?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Ariyh

JANUARY 22, 2024

Because of that, your product arrived two weeks late. Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. more likely to forgive slow service at a fast food restaurant (v.s.

Shipping 67

Shipping B2C Food Price 67

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. For example, send educational content, discounts, or product updates. The effects for other products (e.g.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102

Food Price B2C Promotion 102

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform.

CMO 102

CMO B2C Energy Food 102

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley. Virtual event, courtesy of Panasonic.

Food 109

Food Thought Leadership Manufacturing Analytics 109

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often?

Gen Z 139

Gen Z Manufacturing Transform B2C 139

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Retail 89

Retail Whitepaper Food B2C 89

Set Up

SEPTEMBER 19, 2023

If you had a website, it would often serve as a product catalog rather than a sales tool with an abundance of product information to educate the end consumer. Beyond a mere product catalog, it now provides relevant educational content catering to all stages in the customer journey. We look at big tech companies for inspiration.

Transform 59

Transform B2C Direct Mail Food 59

Ariyh

MARCH 27, 2023

While science-focused messaging works well for many products, for others it backfires. If people buy your product mainly for its functionality or its effectiveness at something specific (e.g. 🎓 Findings For products bought for emotional reasons, science-based messages make people less likely to choose the product.

Food 52

Food Price Copywriting B2C 52

Martech

SEPTEMBER 11, 2023

In the case of food delivery orders, the customer experience has seen a transformation with food delivery apps. A customer on a journey doesn’t care if you belong to a marketing function, or IT, or product development or digital,” said de Quintanilha. “It’s

Customer Journey 139

Customer Journey Transform Customer Food 139

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Essential Groceries and Food. Essential Personal Care Products. They could still be persuaded to buy a great product that's marketed to them in the coming months.

Entertainment 127

Entertainment B2C Price Marketing 127

Martech

OCTOBER 5, 2023

retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. More forecasts.

eCommerce 110

eCommerce Food Retail Price 110

Ariyh

DECEMBER 11, 2023

Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality. Research date : April 2023 📈 Recommendation Use just-below prices to make your product seem cheaper (e.g. vs $16 feels much cheaper than the $0.01 Can be tested for B2B.

Price 62

Price B2C Food Promotion 62

Neil Patel

SEPTEMBER 22, 2020

Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and social accounts while displaying your products to those who want to buy them. That means your products are seen in more places, by more people.

Fashion 145

Fashion Transform User-Generated Food 145

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. Google Analytics also helps with market research.

PR 102

PR Customer loyalty User-Generated Marketing 102

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. That’s 15% more than the next highest category, household products. “[S]top This explains gains in private or store-brand food and beverages.

Branding 97

Branding Customer Food Price 97

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Social interactions are a given for folks doing their homework on a product, right? Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. And social media is where so many crucial moments happen during that journey.

CRM 105

CRM Whitepaper B2C Analytics 105

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 139

Fashion Branding Food B2C 139

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO 141

SEO B2C Food Entertainment 141

Exposure Ninja

JUNE 29, 2023

And Why It Matters For Your Business) Ethical marketing is used to describe any marketing activity that not only promotes your products or services (which are produced or carried out in an ethical way) but also promotes environmental or social causes your business cares about. The products are also carbon neutral.

Food 52

Food Health Marketing Marketers 52

Ariyh

APRIL 24, 2023

🎓 Findings People using shopping carts with parallel ring handles put more products, and more variety, in their carts compared to shoppers using traditional carts. 🎓 Findings People using shopping carts with parallel ring handles put more products, and more variety, in their carts compared to shoppers using traditional carts.

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Ariyh

MAY 8, 2023

For example, show multiple copies of your product together to make it seem more effective , or show photos of people holding your product - which can boost purchase intentions by up to 70%. 7 for a less compressed layout) and said they were more willing to buy the product (3.05/7 7 for a more compressed layout vs. 3.24/7

B2C 57

B2C Price Food Advertising 57

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Food for thought: 39% of consumers expect brands to respond to them on social media within the first two hours.

Customer 81

Customer CRM User-Generated Manufacturing 81

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing is less about the sale of a product/service than that of an idea and the brand behind the idea. Follow Whole Foods on Twitter for a constant stream of ideas and recipes.

Content Marketing 82

Content Marketing Marketing Marketers Transform 82

Buffer Marketing

AUGUST 23, 2023

According to an analysis by influencer marketing platform Heepsy based on number of profiles and engagement rates, the top 10 categories are media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and make-up. We unpack all this and more in our Beginner’s Guide to TikTok for Business.

B2C 89

B2C Fashion Social Media Marketing Thought Leadership 89

Martech

JULY 13, 2022

The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. The main takeaways.

Retail 92

Retail Price Food Digital Marketing 92