article thumbnail

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 279
article thumbnail

How Gen Z values are changing marketing

Martech

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

Gen Z 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aflac’s approach to Gen Z engagement

Martech

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts. In the same survey, 64.2% Processing.

Gen Z 119
article thumbnail

5 hot B2B marketing trends

SmartBrief - Marketing

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement. Changing social media: Facebook use among Gen Z is dropping.

Gen Z 114
article thumbnail

Digital transformation begins when tradition meets innovation

Martech

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 115
article thumbnail

How genAI can fill the trust gap for brands

Martech

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 122
article thumbnail

Mail still holds appeal for younger generation

Martech

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Among negatives, Gen Z are frustrated by time spent waiting in line for mail services, while older consumers object to the high cost of postage. Why we care. Processing.

Gen Z 120