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While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: GenZ. Born between 1997 and 2012, GenerationZ is the first generation to grow up with technology at its fingertips.
None of them quite compare to what we’re seeing with GenZ. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. GenZ: The new powerhouse in the consumer market Consider this: GenZ overtook Baby Boomers in full-time roles this year.
Customers born just before or after the debut of the memorable Aflac Duck are known as GenZ and are a much sought after health insurance demographic. GenZ, though not a monolith, holds different expectations about engaging with brands than previous cohorts. In the same survey, 64.2% Processing.
Influence of GenerationZ The merging of B2C and B2B marketing tactics has been no surprise. The growing presence of GenerationZ (those born from 1997 through 2012) in the workforce is simply accelerating that movement. Changing social media: Facebook use among GenZ is dropping.
But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a GenZ digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?
Salesforce found that consumers are favorable toward AI along generational lines. GenZ is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of GenZ consumers said they would share their personal information with an AI agent, 37% are neutral about it.
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of GenZ sending mail one to two times per month. Among negatives, GenZ are frustrated by time spent waiting in line for mail services, while older consumers object to the high cost of postage. Why we care. Processing.
Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. The buying committee is becoming younger, with Millennials and GenZ wielding significant decision-making and purchasing power.
GenZ is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of GenZ using TikTok for shopping discovery compared to just 4% of baby boomers. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program.
There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.
There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.
D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.
Shopping by generation. The same percentage (34%) of GenZ and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. Over half (53%) of GenZ will do most or all of their shopping online, while only 25% of Boomers will.
The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. Note: This method isnt reserved for GenZ. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a GenZ-inspired tour of their Glasgow office.
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. It’s not just for Millennials or GenZGen Xers alone account for 1.5 I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?”
Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of GenZ now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of GenZ expect brands to be interacting with influencers on their socials.
A GenZ shopper might expect real-time replies and same-day delivery. The line between B2C and B2B is vanishing. Consider these everyday realities: A customer who abandons a cart may be researching on another device. A B2B buyer reading your white paper might also be scrolling LinkedIn while commuting.
It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of GenZ, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.
94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of GenZ and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.
GenZ consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Also, 23% engage with ad-based games or quizzes promoted by the brand. That means the majority of those who reported frequently making mobile purchases are doing so without prompts to scan a QR code or play a game.
Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 million use it weekly.
Right behind them is GenZ. social responsibility) User-generated content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.
Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 million use it weekly.
It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. It has a dominant hold on GenZ and millennial audiences globally. Create an Aspirational Brand Presence: Instagram is where people go to see what a brand feels like, not just what it sells.
And this is even more pronounced among younger generations like GenZ (49%) and Millennials (41%), he said. Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered.
Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Research shows that GenZ is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.
Appeals to Younger Audiences Millennials and GenZ live and inhale memes. A B2B SaaS company cant rely on GenZ TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they GenZ, Millennials, or Gen X? Aidan Brannigan 3.
Inside youll find: Why GenZ sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.
For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. GenZ and millennial audiences offer the greatest potential for influencer impact. They want to see if the influencer-creator performs well or shows genuine excitement or interest in the brand during seeding as a filter.
In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and GenZ, and brand-led marketing. These generations have been driving consumer trends for years, and their digital fluency demands sophisticated strategies that prioritize authenticity and brand values.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that.
That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of GenZ in the “very likely” category. Consumers Price, not brand, is driving decisions: 76% of U.S.
Millennials and GenZ are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.
The social media app of GenZ, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform.
GenZ aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with GenZ (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Why we care.
They saw it as a platform for Gen-Z to make short, funny videos. More specifically, 41% of GenZ TikTok users say they listen to fewer podcasts after joining TikTok and 33% say they watch less TV. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.
“How do I talk to GenZ?” “GenZ isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ GenZ matters more than Millennials.” After all, being a social influencer and being part of GenZ is often one and the same.
Gen Zers don't just like listening to podcasts they like buying from them, too. According to one report released in October of this year, 82% of GenZ listeners have taken action on a brand after hearing a podcast ad. As she puts it, " GenZ trusts podcasts more than they trust influencers on social media right now."
And the same principles apply to B2C advertisers. ” GenZ. Nearly half (45%) of GenZ identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of GenZ depends on Fox News for most of their news consumption.
However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,
Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among GenZ Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.
Our report shows only 35% of GenZ consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21
This applies for GenZ consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to GenZ, up from 41% two years ago. Read next: PepsiCo’s strategies for marketing via online games and esports.
The survey was distributed relatively evenly across GenZ (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of GenZ, and 50% of Millennials, interested in that topic.
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