Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. But in an effort to promote good health, Aflac offers an annual wellness benefit. If all goes well, they could be longtime clients and not make many claims for years.

Gen Z 119

Gen Z Millennials Health Food 119

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 72

Customer Transform Energy Health 72

Martech

SEPTEMBER 19, 2024

Customer health data at CVS comes with more regulations than, for instance, purchases at a grocery store, adding further restrictions to data collaborations. Gallo added that to meet advertiser demands, CVS is working on delivering closed loop measurement and other reportings and dashboards to advertisers.

Retail 120

Retail Shopper Market Shoppers Advertising 120

Backlinko

MARCH 25, 2025

Pet Health Pet parents take the health of their fur babies seriously, which is evident by the 72% growth of this niche over the past decade. To succeed in this space, create detailed guides on specific health conditions, prevention strategies, and nutrition advice. It also has moderate keyword difficulty (64%).

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Martech

JULY 18, 2024

The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). Prime Day discounts averaged 22%, up 10% over last year.

eCommerce 126

eCommerce Retail Shoppers Health 126

Lusha

JULY 22, 2024

Tailoring Scripts to Different Industries and Scenarios B2B vs. B2C: Key Differences and Script Adjustments Cold calling in the business-to-business (B2B) world is a different beast than business-to-consumer (B2C) calls. B2C: Highlight personal benefits, create an emotional connection, and aim for a quick close.

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Martech

OCTOBER 2, 2024

We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We And on that day the cumulative views and engagement was well beyond our expectations, like 10 times what our own organic social could have gotten in that time.” Measuring success.

Branding 78

Branding Millennials Finance CMO 78

Backlinko

JULY 1, 2025

They also include links to additional content about common pet health issues. Have a B2C small business? For example, this issue opens with fun, educational content on dog behavior. This keeps pet owners engaged and builds trust. Even if they’re not ready to buy something right away. And position themselves as a reliable expert.

Marketing 85

Marketing Marketers User-Generated Promotion 85

Vertical Response

MARCH 15, 2025

B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. An easy unsubscribe process reduces spam complaints and maintains list health. Effective email content design can enhance user engagement and increase click-through rates.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MARCH 24, 2025

They may conduct brand health studies to measure shifts in brand perception. Media value: The equivalent advertising value (EAV) is calculated by estimating how much it would cost to achieve similar exposure through traditional advertising channels. Email: Business email address Sign me up! Processing.

Branding 71

Branding Entertainment Health Advertisers 71

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Here’s how different sectors harness the power of social media to their advantage.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

DECEMBER 26, 2024

Dig deeper: The 13-point roadmap for thriving in the age of AI search This update directly links PPC performance to a site’s overall search health. This is an effort to counter deceptive practices like advertisers trying to drive traffic to spammy or manipulated web pages that have already been flagged by search enforcement teams.

Health 67

Health Advertising Advertisers SEO 67

SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Lusha

NOVEMBER 18, 2024

How B2B Cold Calling Differs from B2C Although both involve calling people who didn’t ask to be contacted, B2B and B2C cold calling are different in several ways: Who you’re calling : B2B calls target business professionals and decision-makers, while B2C calls are aimed at individual consumers.

CRM 40

CRM B2C Telemarketing Communications 40

Animalz blog

MARCH 20, 2025

In today’s conversation, we cover what B2B businesses can learn from B2C creators, AI usage and video, AI usage and content creation, AI usage and ideation. To do it in a B2C space because it, it’s a thing that you would use day to day. And Nina talks about exactly how they’re using it to build ALI videos.

B2C 67

B2C Education Product Branding 67

Martech

MAY 22, 2025

For instance, here are the types of messages we received when we enabled replies for a B2C service provider in the health and wellness space: Nearly 70% of these were leads crying out for a call to learn more about the services. People hit reply for a reason and most of the time, its something you want to hear.

Health 113

Health Law B2C Email Marketing 113

Content Marketing Institute

JANUARY 22, 2018

But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). In this Harvard Business Review -hosted webinar on continuous value improvement in health care presented by Dr. Kedar S. They provide you the opportunity to create a more interactive content format for your audience.

Price 223

Price B2C Health Content Marketing 223

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. For instance, the organization uses marketing automation to reach diabetes patients with diabetes-related news and products.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 115

B2C Content Marketing Marketing Marketers 115

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. With multiple educational and fitness-based forums, Bodybuilding.com has become a go-to authority in the sports nutrition/health industry. That’s what prompted me to identify brands excelling at content marketing.

B2C 101

B2C Content Marketing Branding Fashion 101

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Lemonade stands: adorable summertime tradition or public health menace? A cruise line writes romance stories. A mattress company appreciates the value of print.

B2C 102

B2C Content Marketing Food Transform 102

Hubspot Marketing

OCTOBER 12, 2022

Overall, Q3 might have been susceptible to seasonality in both B2B and B2C industries with frequent QoQ performance metrics dips. While some industries that are more heavily B2C saw drops, they aren't as comparable to those mentioned above. Education and Health Services. -3%. Education and Health Services (+13% YoY).

Manufacturing 144

Manufacturing Health B2C Transform 144

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. Mental health is a massive, complex problem, and I know that. Community fills a deep psychological need and also provides a physical health benefit. Our customers are literally longing to belong.

Health 143

Health Marketing Marketers B2C 143

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertisers 143

Advertisers Advertising Health User-Generated 143

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2C 145

B2C User-Generated Content Marketing Marketing Strategy 145

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Founded by a grocer, Mable focuses on local, emerging brands committed to health and wellness. What Is the Difference Between B2B and B2C Niche Marketplaces? B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. View this post on Instagram. March of Dimes.

Non-Profit 143

Non-Profit Health B2C Branding 143

Hubspot Marketing

DECEMBER 16, 2024

I recently purchased a Ninja blender because I heard a podcaster in the health space rave about it. If you think this marketing lesson applies only to B2C, think again: Spotify's 2024 Culture Next report found that one of the top podcast genres for Gen Z is business and technology. It's like listening to an organic conversation."

Gen Z 108

Gen Z B2C Health Marketing 108

Adobe Experience Cloud Blog

JULY 9, 2018

Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources. For example, a young company experiences growth and considers purchasing an employee health insurance plan but knows little about options. Valuable data.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Litmus

DECEMBER 15, 2021

Health Via Modern Nutrition). Best B2C Email : Alterra Mountain Company. Best B2C Email. and revenue GmbH – Best B2C Email and Best Agency Email. In addition to the winners of each category, we’re highlighting the honorable mentions. Meet the seven award winners! Best Email Design : Rejoiner for H.V.M.N.

B2C 110

B2C Food Email Marketing Health 110

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. I assumed with the economy a lot of companies would be decreasing their spend, but overall more companies are increasing them in both B2C and B2B than decreasing. Are they increasing… decreasing?

B2C 145

B2C Marketing Marketers Influencer Marketing 145

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. residents were excluded from just about anywhere for health reasons. This got me thinking about aversive messages — the kinds of messages that make you think, “I can shop elsewhere.”

Shipping 107

Shipping B2C Logistics Health 107

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 124

Retail eCommerce Gen Z Shoppers 124

Marketing Insider Group

JULY 13, 2020

For B2B businesses, a blog is just as important as it is for B2C brands. Cleveland Clinic Health Essentials. It also positions your brand as a thought leader in your industry. US consumers say authenticity is one of the top qualities that would attract them to a brand. GE Healthcare’s Insights.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Sales Force: CMO

JULY 19, 2021

The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. Cindy Donohoe, EVP & CMO, Highmark Health. Cindy Donohoe, EVP & CMO, highmark health. “At Cindy Donohoe, EVP & CMO, Highmark Health. Work from anywhere. Fine-tune your tools.

CMO 98

CMO Energy Health B2C 98