Martech

SEPTEMBER 12, 2024

In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C.

Transform

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. The new iPhone 16 with Apple intelligence is just the beginning. Processing.

Transform

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

Management

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 24, 2024

Response management is the most significant opportunity in social media today. B2C companies have been forced to figure this out in the last couple of years, and now, many B2B companies are catching up. They want to transform their companies into social businesses to meet the changing consumer landscape.

Transform

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your business.

eCommerce

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. You need a few different appeals to reach buyers, living the pain, managing the pain, and deciding on spending money to solve the pain.

Transform

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Martech

JULY 22, 2025

When a procurement manager logs into a manufacturer’s portal at 2 a.m. They give the same generic interfaces to procurement managers, engineers and C-suite executives. That’s changing rapidly as AI transforms how manufacturers connect with their complex networks of stakeholders.

Transform

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. We see this getting easier to manage in 2025, and ultimately the best partners from the demand side will emerge as publishers glean insights.

Advertisers

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Hubspot Marketing

MARCH 3, 2025

This collaboration transformed our strategy. Tools like PartnerStack and Rewardful simplify affiliate management by automating payouts and tracking referrals. Paid advertising Paid ads can help SaaS companies grow quickly, but scaling requires careful planning to manage costs and returns. Common channels include: Google Ads.

Customer Acquisition

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow.

Transform

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Customers expect fast responses.

Real Estate

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. But it’s not an impossible task.

Branding

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?

Real Estate

Customers.ai

DECEMBER 4, 2024

Large ecommerce brands managing complex data and multiple customer touchpoints. Ratings & Reviews: “A must-have for anyone managing social media campaigns,” raves one reviewer. The segmentation capabilities have completely transformed our lead targeting,” notes a user. B2B-focused, not ideal for B2C.” Clearbit 4.3/5

eCommerce

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. Product management platforms define and automate personalized offerings based on customer data. Analyzing 15,384 tools and mapping them against 4,758 specific business requirements.

Manufacturing

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Have a B2C small business? And they did it by sharing a no-frills look at how they make their treats: @toastedmallow Cookie dough filled marshmallows!! The key is posting content that’s authentic and valuable. Like a 30-minute how-to or industry trends Q&A.

Marketers

Vertical Response

MARCH 15, 2025

An ESP facilitates the management of email lists and the execution of automated campaigns. Email service providers (ESPs) are software that send and manage email marketing campaigns, streamlining the overall process. Effective content marketing can attract users, transforming them from casual visitors into dedicated subscribers.

Email Marketing

Backlinko

MARCH 25, 2025

Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50 Like weight management for specific health conditions or demographic groups.

Real Estate

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. This guide will show you the top 13 websites to buy business leads in 2024.

CRM

Welcome Software

MAY 12, 2025

When we migrated our entire data pipeline to the Google Cloud Platform (GCP), we used feature flags extensively to manage the transition. ” Kill switches are essential because they transform production incidents from all-hands emergencies into controlled, methodical responses. But canary testing isn't just for front-end changes.

Transform

SocialPilot

JUNE 26, 2025

With tools like SocialPilot, you can streamline your content workflow for easier management. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Make and share tutorials, trends, and transformations that work best for discovery.

Gen Z

Businesses Grow

DECEMBER 16, 2024

It’s a change management project. Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Being part of the RISE community transformed my perspective on digital engagement. You managed designers, video editors, and endless Figma feedback loops.

Gen Z

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? In this guide, I'll walk you through the evolution of B2B video marketing.

Video Marketing

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. Before that I was with some other brands, Both on the B2C and B2B side. It’s just such a different level to manage that for at Square, I would think.

SEO

Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. Analog managers. I do think that AI is going to transform, to augment, to replace.

Transform

Hootsuite

NOVEMBER 21, 2024

But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand. As Apollo.io’s Social Media and Video Manager Lindsay Ashcraft puts it, “Viral marketing isn’t cool when you’re creating a piece of content with the sole goal of going viral.”

Transform

Animalz blog

MARCH 27, 2025

” Systems and Workflows as the New Competitive Edge The real power of AI isn’t in one-off prompts, but in systems and workflows that transform raw AI capabilities into consistent, brand-aligned content. But I liked, I really liked Stuart’s, uh, definition. Tim Metz: I think it’s really cool.

SEO

Welcome Software

MAY 4, 2025

It’s true that Adobe Commerce, SAP Commerce, and Salesforce Commerce have been the mainstays of B2B digital transformation for years. Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce.

B2C

Duct Tape Marketing

JUNE 5, 2025

She was my managing director for some time. John Jantsch (02:30.38) what's been the transformation of what we've called PR over the years. If you're doing B2C, the consumers, they want to know that you care about them, or at least they want to feel that even if they don't really know it. But it matters to them now.

PR

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. And it’s very much B2C marketing. I got to go get, extract, transform and load into this system to make it work.

B2C

Martech

APRIL 11, 2025

Magic Studio at Scale lets users transform spreadsheet data into various content formats by automatically populating templates. Data Connectors can import data from third-party platforms like HubSpot, Statista and Google Analytics directly into Canva.

Transform

Animalz blog

MARCH 11, 2025

Instead of viewing AI as just a content creation tool, Thenuka shares a broader vision: AI can transform strategy development, performance monitoring, and real-time opportunity spotting. Transformers of AI. Ty Magnin: Do you think then that product managers get more involved in these kinds of SEO programs over time?

SEO